With the transition of dating business to the online sphere, entrepreneurial efforts in
this niche of social networking have resulted in an array of opportunities for individuals
around the world to achieve personal fulfilment by finding a partner or friend with similar
values, interests and lifestyle. And they are ready to pay for the service rendered in a
professional and convenient manner.
As the reach of dating sites becomes global and the number of monetisation opportunities
increases, providing a compelling online payments experience becomes one of the
priorities. The amounts charged are usually not high, so different micropayments systems
have come to prominence as the desired options to meet these requirements.
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DATING SITESAND APPSMonetisation solutions
Infobip - Dating Sites And Apps 1
Mobile payments: Monetisation made easy Infobip’s mobile payments service Centili has been already chosen by several dating
services. It’s a simple and safe way for consumers to purchase online digital content and
services such as virtual coins, tokens or upgrades, charging the amount to their mobile
phone bill or deducting it from their prepaid balance.
With its global coverage, Centili allows dating service providers to offer a frictionless
payment option to all their users. This is especially efficient in emerging markets which
have high monetisation potential, but a low penetration of standard payment options, such
as credit cards. It is also a discreet payment method that protects the privacy of the end
user, serving the interests of consumers and dating service providers.
Fully supporting both one-time-payments and subscription models, with the Centili
Partner Panel, an intuitive web-based console for comprehensive service management,
and with the industry’s finest end user support service, Centili represents the perfect
solution for all players in the dating industry.
SubscriptionsPayments SubscriptionsPayments SubscriptionsPayments SubscriptionsPayments SubscriptionsPayments
PaymentWidget
PartnerPanel
Self-Care TechnicalDocs
Support MarketInsights
Web WAP Android Windows Phone Unified API
MNO MNOMNO MNO
Infobip - Dating Sites And Apps 2
Purchasing flows The Centili mobile payments service works equally seamlessly on both web-based
platforms (desktop or mobile) and smartphone apps. The integration process is simple,
smoothly enabling the extension of market coverage in a fast and efficient way. The look
and feel of the payment screen is customisable, which adds to brand recognition of the
dating service. Here are some examples on the payment flows in different channels.
1. WEB FLOW
With the purchase completed, extra coins are added to the user account. The purchase is charged to the user’s mobile phone bill.
STEP 01
A user wants to purchase extra credits to unlock additional features or premium services offered by a dating portal.
Clicking the “Pay by mobile” button redirects them to the payment page.
In the first step, the user selects the desired package and enters their phone number into the web widget/payment form.
STEP 02
In the next step, the user receives the one time PIN code via SMS, which they enter into the payment widget/form. This way the purchase is authenticated and confirmed. The overall process takes less than 10 seconds.
Infobip - Dating Sites And Apps 3
2. SMARTPHONE APPS (In-app payments flow)
Centili can be natively integrated in your Android or Windows Phone dating app thanks
to our in-house developed libraries. This is exceptionally convenient for the overall
user experience and conversion rate, since the end user benefits from a real one-tap
payment flow, the most intuitive and hassle-free one available. From the dating provider
side, the integration takes only a few minutes and is done only once. Complete service
management can be performed through the Centili Partner Panel, instantly propagating
all changes to the app through the library.
STEP 1
A user needs to purchase extra credits to unlock additional features or premium services offered by a dating portal.
Clicking PayByMobile button redirects them to a dialog box, displaying information about the payment.
STEP 2
Payment flow appears, displaying prices & payment instructions. User taps the "Yes" button to confirm payment.
STEP 3
Payment notification is being sent to server side component
STEP 4
Transaction is completed and application is triggered via the appropriate callback method, confirming a successful payment. User is charged to his mobile phone bill.
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Centili Plugins:Enable in-app payments for non-native apps If you used Unity, Cordova, Titanium, Sencha or Xamarin frameworks to build your dating
app, you will be able to add in-app payments in literally a few clicks.
Take our plugins for the framework you used, and copy-paste a couple of lines of code.
You get coverage, support, and a fully featured Centili Partner Panel to set price points,
monitor revenue and payouts etc.
Enable in-app payments for your app with even less resources and time. Benefit from an
easy, frictionless flow, which enables consumers to quickly purchase digital goods and
services via mobile phone.
How Professional Push Notifications Make Your App Stand Out: NEWS APPLICATION 6
Infobip’s mobile services create an ecosystem that brings benefits to all - developers, businesses, carriers, and most importantly - mobile users. Find out what you can do with Infobip API, coverage
of 800+ networks worldwide, and the industry’s best 24/7 tech support.
www.infobip.com • [email protected]
www.centili.com