Date: April 12, 2011Presenter’s Name : Ray ChuangPresenter’s Title : Product Manager
SD8362E Product Announcement
Market Status Report
Product Feature, Advantage, Benefit Product Position
Application Highlight
Product Comparison
Product Information
Marketing Plan
FAQ
Product Features Full HD SONY CMOS Sensor
20x Zoom lens
Supports “WDR Pro” for Unparalleled Visibility in High Contrast Environments
Up to 60 fps @ 720p HD
Up to 30 fps @ 1080p Full HD
Audio Detection for Instant Alert
Built-in 802.3at Compliant PoE Plus
Built-in SD/SDHC Card Slot for On-board Storage
Weather-proof IP66 rated Housing
Wide Temperature Range for Extreme Weather Conditions
Product Benefit – 2MP with Full HD & 20x Optical Zoom
2MP with Full HD
Product Benefit – 2MP with Full HD & 20x Optical Zoom
• Advantages
• Benefits
Wide CoverageWide Coverage Better details especially when Better details especially when zoomed inzoomed in HDTV (16:9) compatible standardHDTV (16:9) compatible standard
Compatible with Full HD TV or Compatible with Full HD TV or high resolution LCD Monitorshigh resolution LCD Monitors Compatible with Full HD softwares Compatible with Full HD softwares (e.g. Youtube HD)(e.g. Youtube HD)SD8362E is equivalent to a SD8362E is equivalent to a D1 45x analog speed dome D1 45x analog speed dome -- -- Better quality & Cost-saving!Better quality & Cost-saving!
Product Benefit – Extreme Weather-proof
(IP66 & -40 ~55 Working Temperature)℃ ℃
High-temperature Areas
Arctic Areas
Product Benefit – Extreme Weather-proof
(IP66 & -40 ~55 Working Temperature)℃ ℃• Advantages
• Benefits
Ability to work in extremely cold Ability to work in extremely cold or hot areasor hot areas
Ability to withstand pouring Ability to withstand pouring water & dustwater & dust
Monitoring extremely hot areasMonitoring extremely hot areas(e.g. Mines, Deserts, Power Generators…)(e.g. Mines, Deserts, Power Generators…)
Monitoring extremely cold areasMonitoring extremely cold areas(e.g. Arctic areas, Mountain areas…)(e.g. Arctic areas, Mountain areas…)
Product Benefit – WDR Enhanced & WDR Pro
With WDR Pro
Product Benefit – WDR Enhanced & WDR Pro
•WDR EnhancedUsing image correction to discover more details in every frame
•WDR ProCombine two frames with different shutter speed into one frame (Note: As a result, the frame rate is reduced by half)
Product Benefit – WDR Enhanced & WDR Pro
• Advantage
• Benefit
Better visibility under high-contrast Better visibility under high-contrast scenesscenes
Ability to capture details under Ability to capture details under challenging scenarioschallenging scenarios(e.g. Entrance, Parking lot…)(e.g. Entrance, Parking lot…)
Ability to capture details even when Ability to capture details even when facing lightsfacing lights
With WDR Pro
Product Benefit – Exceptional Frame Rate
(60 frames per second)
“Key Frame”
Product Benefit – Exceptional Frame Rate
• Advantages
• Benefits
More frames captured in a time periodMore frames captured in a time period
Ability to capture image during Ability to capture image during pan/tilt movementpan/tilt movement
Ability to capture more “Ability to capture more “Key framesKey frames”” Ability to capture details while Ability to capture details while camera patrollingcamera patrolling Maintain 30fps under Maintain 30fps under WDR ProWDR Pro
“Key Frame”
Product Benefit – Audio Detection
Record
ALARM!
Digital OutputEmail
Product Benefit – Audio Detection
Current volume level
Audio alarm level
Trigger!
The audio detection is two-way: above or under desired level
Trigger!
Product Benefit – Audio Detection
• Advantages
• Benefits
Trigger event when there is Trigger event when there is unexpected soundunexpected sound
Ability to detect dangersAbility to detect dangers
Ability to detect intrudersAbility to detect intruders
Storage saving by event recordingStorage saving by event recording
ALARM!
Product Benefit – PoE Plus
Standard PoE(802.3af compliant)
15 watts
Fixed Camera Speed Domes
O XPoE Plus(802.3at compliant)
30 watts
Fixed Camera Speed Domes
O O
Market Status Report
Product Feature, Advantage, Benefit
Product Position Application Highlight
Product Comparison
Product Information
Marketing Plan
FAQ
Target Market Segment
Project
Professional
SMB
Entry Level
Target Market Segment TrendValue Position
Unique Specification Software Integration
Cost/Performance valueUnique SpecificationSoftware Integration
Install friendly User friendly Cost efficiency
Cost efficiencyEasy install ionUser friendly
Scale
SMB
Professional
Project
VGA D1 HD 1.3M 2M Full HD 3M 5M
Speed Dome Position Map
SD8362E
SD83x1/x2/x3E
SD81x1
VIVOTEK
BOSCH
Autodome 800
AXIS
Q6034-E
VIVOTEK
VIVOTEK
SONY
SNC-RH164
SAMSUNG
SNP-5200H
Company Profile
SD8362E Value Matrix
Cost Function Service
Experience
OfUse
ExperienceOf
Possession
Communication
Time V V V V
Money V V V V V
Function V V V
Psychological state
V V V V V V
Physiological state
V V
Social status V V V V V V
Positioning Statement
SD8362E is a professional Full HD speed dome specialized on clear video quality.
Unlike other 720p HD speed domes, SD8362E is equipped with Full HD with 20x optical zoom, bringing unparalleled image clarity.
With WDR Pro technology, SD8362E is more capable than others in high contrast areas, such as entrance, hallways, parking lots… etc.
Market Status Report
Product Feature, Advantage, Benefit
Product Position
Application Highlight Product Comparison
Product Information
Marketing Plan
FAQ
Commercial
Features BenefitsFull HD
20x zoom
Provide detail image for face recognition and license plate recognition.
WDR Ability to monitor indoor & outdoor areas at the same time, especially important for entrances.
SD/SDHC recording 1. Save bandwidth
2. System Redundancy
Value Customer safety.
Thief and Robbery Prevention.
Crowd management
Location Parking lot
Halls
Government
Value People safety
Thief and robbery prevention. .
Location Sidewalk and road outside,
outdoor facility
Features BenefitsFull HD
20x zoom
Provide detail image for face recognition and license plate recognition.
WDR Ability to monitor indoor & outdoor areas at the same time, especially important for entrances.
SD/SDHC recording 1. Save bandwidth
2. System Redundancy
AirportsValue Airplane safety
Customer safety.
Anti-terrorism.
Location Parking lot, open space of air port, airplane runway
Features BenefitsFull HD
20x zoom
Provide detail image for face recognition and license plate recognition.
WDR Ability to monitor indoor & outdoor areas at the same time, especially important for entrances.
SD/SDHC recording 1. Save bandwidth
2. System Redundancy
Ports
Value Ship and payload safety
Staff safety
Secure property and facility
SOP recording
Anti-terrorism.
Location Check point
Working & storage area
Port Facility
Features BenefitsFull HD
20x zoom
Provide detail image for face recognition and license plate recognition.
WDR Ability to monitor indoor & outdoor areas at the same time, especially important for entrances.
SD/SDHC recording 1. Save bandwidth
2. System Redundancy
Manufacturing and Industrial
Value Factory safety.
Production monitoring
Transaction Behavior
Secure property
Location Building outside
Manufacturing side
Features BenefitsFull HD
20x zoom
Provide detail image for face recognition and license plate recognition.
WDR Ability to monitor indoor & outdoor areas at the same time, especially important for entrances.
Audio Detection Ability to detect production failure by change of sound.
Traffic Monitoring
Value Traffic safety.
Traffic monitoring.
License plate identification
Traffic rule
Location Highway or freeway
Intersection
Features BenefitsFull HD
20x zoom
Provide detail image for face recognition and license plate recognition.
WDR Ability to monitor indoor & outdoor areas at the same time, especially important for entrances.
Exceptional frame rate
Ability to catch fast-moving vehicles, getting more “key frames”.
Casinos and Gaming
Value Customer safety.
Cheating presentation
Face identification
Thief and Robbery Prevention
Location Gaming area
Casino outside
Features BenefitsFull HD
20x zoom
Provide detail image for face recognition and license plate recognition.
WDR Ability to monitor indoor & outdoor areas at the same time, especially important for entrances.
Exceptional frame rate
Ability to catch “key frames” of gaming areas, where a lot of actions happens fast.
Banking and Finance
Value Customer and Staff safety
Robbery Prevention.
Transaction Behavior
Location Transaction area
Entrance
Features BenefitsFull HD
20x zoom
Provide detail image for face recognition and license plate recognition.
WDR Ability to monitor indoor & outdoor areas at the same time, especially important for entrances.
SD/SDHC recording 1. Save bandwidth
2. System Redundancy
Sports and Leisure
Value Customer safety
Facility protection
Location Entrance
Open space areas
Features BenefitsFull HD
20x zoom
Provide detail image for face recognition and license plate recognition.
WDR Ability to monitor indoor & outdoor areas at the same time, especially important for entrances.
SD/SDHC recording 1. Save bandwidth
2. System Redundancy
City Surveillance
Value Citizen’ life and property safety
Anti-vandalism.
Anti-terrorism
Face and license plate identification
Location Intersection
Square
Park
Features BenefitsFull HD
20x zoom
Provide detail image for face recognition and license plate recognition.
WDR Ability to monitor indoor & outdoor areas at the same time, especially important for entrances.
SD/SDHC recording 1. Save bandwidth
2. System Redundancy
Market Status Report
Product Feature, Advantage, Benefit
Product Position
Application Highlight
Product Comparison Product Information
FAQ
Product Comparison – HD Speed Domes
VIVOTEK
SD8362E
Common
HD speed domesBenefits
Video Quality
Image Clarity
1080P with 20x optical zoom
720P with 18x optical zoom
Provides exceptional detail monitoring.
Night Visibility
Color: 0.08 lux
B/W: 0.01 lux
Color: 1.0 lux
B/W: 0.1 luxBetter performance for dark areas monitoring.
WDR Ability
WDR Enhanced
& WDR ProSame level as
WDR EnhancedBetter performance for
high contrast areas.
Frame Rate
30fps @ 1080P
60fps @ 720P30fps @ 720P
Catching more “key frames”
Local Storage
SD Card Support
SD/SDHC Supported
Not supported Backup recording
Main Strengths:
Product Comparison – HD Speed Domes
Main Strengths:
VIVOTEK
SD8362E
Common
HD speed domesBenefits
External device
connection
Alarm in & out
3 in / 2 outNot supported or
1 in / 1 outMore flexibility for system
integration.
Audio Capability
Audio in/out
Two-way Not supportedAbility to record voice.
Ability to talk or play sound.
Audio Detection
Audio detection as an alarm
Not supportedAbility to detect danger by
sound.
PoE Support
PoE802.3at standard
PoE Plus
Not supported or non-standard
PoE
Centralized power control.
Easier for UPS integration.
Product Comparison – HD Speed Domes
Possible Threats:
VIVOTEK
SD8362E
Some of the
HD speed domesStatement
PTZ Movement
Pan Speed
0.1~300°/s 0.1~400°/s300°/s or 400°/s
almost have no difference in normal usage.
Tilt Speed 0.1~120°/s 0.1~400°/sHigh-speed tilt movement
is not often used.
Tilt Range 180 degrees 190/210 degreesUsed when horizontal view is required, but
occasion is rare.
Possible competitor list & comparison:
Market Status Report
Product Feature, Advantage, Benefit
Product Position
Application Highlight
Product Comparison
Product Information Marketing Plan
FAQ
Package Contents
SD8362E Dome Cover
Wall-Mount Bracket
Note: Power supply is not included in the package.
Power Supply Selection
Item Type Usage scenario Note
AC 24V 3.5A Power Adapter
Converts AC 110V/220V into AC 24V
Where power supply is nearing the camera.
PoE Plus injector(1-port)
Combines AC110V/220V & network signal into PoE
When power needs to be centralized or UPS is needed.
Heater & fan disabled
High-power PoE Kit (1-port)
Combines AC110V/220V & network signal into PoE
When power needs to be centralized or UPS is needed.
SD8362E can be powered by two kinds of power sources:
• AC 24V: Supplies 70W or above power
• PoE Plus: 802.3at compliant PoE Plus power
VIVOTEK supports the following power supplies:
Power Supply Selection
SD8362E can be powered by two kinds of power supply:
• AC 24V: Supplies 70W or above power
• PoE Plus: 802.3at compliant PoE Plus power
The following power supplies are also supported by SD8362E:
Item Type Usage scenario Note
Direct AC 24V input AC 24V power supply
When the electrical substation provides AC 24V power output
Power supply must exceed 75W
Any 802.3at compliant “PoE Plus” supply unit
PoE Plus(IEEE 802.3at)
When power needs to be centralized or UPS is needed.
Heater & fan disabled
Accessory List
HFX 1400 / 900002500GUSB Joystick
Joystick
AM1011 / 909000200Z40cm Pendant Mount
Mounting Kit
AM1010 / 909000200Z20cm Pendant Mount
AT-C9 / 900004500GRecessed Bracket
WB-8203 / 900005100GJunction Box
Accessory List
WB-8212 / 900003002GCorner Mount Adaptor
Mounting Kit
AT-C9 / 900002901GPole Mount Adaptor
<TBD>AC 24V Power Adapter
Power Supply
<TBD>AC 24V High PoE Kit(Injector + Splitter)
<TBD>PoE Plus injector
The End
Thank you for your attention