The Facebook election
Nordich tech politics
02. september 2011
v. Anna Ebbesen
2
Brief introduction
agenda
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Facts on DenmarkFacts on Denmark
The people
The people
The politicians
The politicians
And the media…And the media…
Facts on Denmark and the danes
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“Forenings Danmark”
Billede af batminton
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We’ve kept politics and religion in the closet
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Danish election gamble
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44
Danish election gamble
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442121
Danish election gamble
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442121 ??
Party focus
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53
Change is coming- Before and after the web:
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Communication classic(web as a channel)
Sender
Web
Target groups
Web/ media/ campaigns/cowork
ers
Web/ media/ campaigns/cowork
ers
Facillitator
JournalistsOther types of communication
Network communication(web as a platform)
Danes are online and social
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87% have used the internet in the last 3 months
2,6 mio profiles on Facebook
= more than half of the adult population have a profile
Over 4.500 blog posts a day on
75.000 active blogs
14.000+ on Twitter
…and Mobile
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What are the people up to?
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Daily discussions on Facebook
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Often satirical
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Videos of politicians are now a viral hit
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Satire on Tumblr #1
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Satire on tumblr#2
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Insider talk on #dkpol #fv11
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What are the politicians doing?
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22c
most “get” facebook
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Some new attempts
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FB meeting via FB chatFB meeting via FB chat
most “get” facebook
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most “get” facebook
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The unknown candidates paradise
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The unknown candidates paradise
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Videos can now spread
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Apps isn’t the thing – yet!
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Might be…
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Gamification – more stunt than impact?
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What’s up with the media?
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Tests – last elections most common digital action
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Trying to be Down with the people
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Creating more “entertaining” formats
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Hitting an all time low
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Still stuck in logos
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All have turned to blogging
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Focus on fact-checking
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Summed up
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We’re getting there
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@annaebbesendigitaletanker.dkG+ Anna Ebbesen