Social Media & Engagement Marketing
@EquineValentina #BeyondEngagement
M. Valentina Escobar-Gonzalez, MBAFounder & Bilingual Marketing Consultantwww.Beyond-Engagement.com
What is “Inbound” Marketing?
Publish + Share =
Get Found
@EquineValentina #BeyondEngagement
@EquineValentina #BeyondEngagement
Rethink: How deliver your
Message, treatCustomers, & Employees
@EquineValentina #BeyondEngagement
@EquineValentina #BeyondEngagement
@EquineValentina #BeyondEngagement
Make it Personal
• Make it Personal: What does the company do? iStock photos on Website?
• Don’t use their words!• Innovate, Pleased to, Unique, Focused on,
leading provider, Commitment, Partnership, New and Improved, Leverage, 120 Percent, Cost effective, Next generation, 110 Percent, Flexible, World Class
@EquineValentina #BeyondEngagement
The Future of Mobile Marketing
6 Billion People
4 Billion 3.5 Billion
@EquineValentina #BeyondEngagement
@EquineValentina #BeyondEngagement
Location-Based Inbound Marketing
• Is your website mobile-friendly?
• Keywords?
• Google or download: Charmin’s “Sit or Squat App”
@EquineValentina #BeyondEngagement
@EquineValentina #BeyondEngagement
Customer Service
• 36-48 month life cycle (TV, Emails, GroupOn)• Retention• Customer Acquisition: “being mapped”• Traditional vs. New MarketingTV Ads, Billboards, “Screen economy”• Forget Google! (Context) Search.Twitter.com• “Surprize & Delight” (i.e. Wedding)
@EquineValentina #BeyondEngagement
@EquineValentina #BeyondEngagement
Introverts are Amazing!
• How to “Wage a Quiet Revolution”MeetingsOffice SpaceLeadership
@EquineValentina #BeyondEngagement
Why You Get Fired?
Everything A Marketer Needs to Know about LinkedIn
Mobile Marketing in an Inbound World: Apps, Tactics, and Metrics for Success
Getting your Clients to Pay for Strategy
The Case for Small: Building an Inbound Marketing Consultancy
The Art and Science of Selling Agency Services
7 Content Ideas to Blow Up Your Brand, Business, and Sales in 2012 and Beyond
Whither Twitter?
From Boring to Story: How to Make Your Content Rule
Breakout Sessions Attended
@EquineValentina #BeyondEngagement
References
• Inbound 2012 Conference hosted by HubSpot• David Meerman Scott, “The New Rules of
Marketing & PR”• Gary Vaynerchuk (Vee), “Thank You Economy”• Susan Cain, “QUIET: The Power of Introverts”• Mark Schaefer “Return on Influence” & “The
Tao of Twitter”
@EquineValentina #BeyondEngagement
Contact Valentina:
M. Valentina [email protected]
855-880-5082
www.Beyond-Engagement.com@EquineValentina
http://www.facebook.com/BeyondEngagement
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