Curating Conference Content to Promote Member Engagement
Thursday, July 26, 20122 – 3 p.m. ET
Contact Information
Aaron D. WolowiecMSA, CAE, CMP, CTAFounder & PresidentEvent Garde LLCPhone: (616) 710-1891Email: [email protected]: www.eventgarde.comFacebook: www.facebook.com/EventGardeLLC
Housekeeping
• Participants attending live will have a chance at the end of this webinar to win a complimentary 30-minute consultation with Aaron.
• All participants will receive 1 CAE credit hour for full participation in this live webinar.
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@AaronWolowiec of #EventGarde shares 5 strategies for curating conference content during @HigherLogic webinar. #gameon #awesome #rockstar
Post-annual conference
Resource and content treasurers
Curate conference content that
already exists.
Poll Question
Does your organization currently “curate content” in some way following your major annual meeting? • Yes.• No.• I don’t know.• What does “curate content” mean?
Schedule follow-on education.
Repeat or expand popular sessions.
10:25 - 10:45: Idea Swap 110:50 - 11:10: Idea Swap 2
11:15 - 11:35: Idea Swap 311:40 - 12:00: Idea Swap 4
Link theory with practice.
▪ Follow through ▪ Offer support ▪ Remove barriers ▪ Celebrate successes
Keep theconversation
flowing.
Online communities encourage engagement.
Develop a library of resources.
▪ Blog posts ▪ Newsletter articles ▪ White papers ▪ YouTube videos
Aggregate social media
content.
Develop a meaningful story.
Explore Storify at www.storify.com.
Final Thoughts
• Conference content already exists.• Repackage, repurpose and leverage it.– Engage volunteer leaders as curators.– Create quality products/services members value.
• Experiences loyalty engagement.• Technology and social media can
enhance deliverables.
Top 5 Strategies
1. Schedule follow-on education.2. Link theory with practice.3. Keep the conversation flowing.4. Develop a library of resources.5. Aggregate social media content.
Contact Information
Aaron D. WolowiecMSA, CAE, CMP, CTAFounder & PresidentEvent Garde LLCPhone: (616) 710-1891Email: [email protected]: www.eventgarde.comFacebook: www.facebook.com/EventGardeLLC