Culture PresentationNorthern Germany vs Russia
GLOBE Model
Natalia GolovanovaBianca Joswiak
Jacqueline D. MöllerVerity Rainey
Agenda
1. Geographic Regions2. Assertiveness3. Performance Orientation4. Future Orientation5. Humane Orientation
Corporate and Consumer Buying Behavior Culture Presentation
This is where we liveNorthern Germany - then -
Source: http://www.ncte.ie/viking/hedmap.jpeg
Corporate and Consumer Buying Behavior Culture Presentation
Source: http://www.worldology.com/Europe/Europe_Nations/Russia/
This is where we liveRussia - then -
Corporate and Consumer Buying Behavior Culture Presentation
Assertiveness- then -
Northern Germany
Sources: http://www.die-nordlichter.de/wikinger/wiki01.jpg http://www.die-nordlichter.de/wikinger/wiki01.jpghttp://commons.wikimedia.org/wiki/File:Lebedev_baptism.jpg?uselang=ru
Corporate and Consumer Buying Behavior Culture Presentation
Russia
Northern Germany Russia
Assertiveness- now -
Sources: http://www.abendblatt.de/region/article1647268/Streitlustige-Nachbarn-Norden-fuehrt-Ranking-an.htmlhttp://www.vaterfreuden.de/sites/default/files/Nachbar-Streitigkeiten-Rechte.jpghttp://www.cfr.org/world/russias-assertive-foreign-policy-part-long-term-trend-argues-cfr-book/p18678http://fusion.net/news/story/guide-russia-edward-snowden-17758http://www.crsd.org/cms/lib5/PA01000188/Centricity/Domain/424/Globe_Study.pdf
Corporate and Consumer Buying Behavior Culture Presentation
Performance Orientation- then -
Northern Germany Russia
Sources: http://www.spp-haefen.de/typo3temp/pics/734d9f7700.pnghttp://www.russianpaintings.net/articleimg/makovskiy_konstantin/makovskiy_konstantin_popular_festival_on_the_pancake%20week_on%20the_admiralteyskaya_square_in_st_petersburg_1869.jpg
Corporate and Consumer Buying Behavior Culture Presentation
Performance Orientation- now -
Northern Germany Russia
Sources: http://www.schleswig-holstein.de/Wirtschaft/DE/InnovationTechnologieEnergie/schwerpunkte/schwerpunkte.html; http://www.wirtschaftsland-sh.de/de/service/detailansicht/article/innovative-projektideen-zahlen-sich-aus/; http://www.ndr.de/regional/schleswig-holstein/butzkies101.html; http://www.schwaebische.de/cms_media/module_img/949/474916_1_articleorg_4eeb5fd559ba0.jpg
Corporate and Consumer Buying Behavior Culture Presentation
Future Orientation- then -
Northern Germany Russia
Sources:http://www.theepochtimes.com/news_images/2005-11-8-vikings.jpghttp://www.russianpaintings.net/articleimg/makovskiy_vladimir/makovskiy_vladimir_peasant_children_1890.jpghttp://www.creationism.org/csshs/v10n2p20.htm
Corporate and Consumer Buying Behavior Culture Presentation
Future Orientation- now -
Northern Germany Russia
Sources: http://www.welt.de/print-welt/article90964/Norddeutsche-legen-mehr-auf-die-hohe-Kante.htmlhttp://www.shz.de/schleswig-holstein/politik/schleswig-holstein-muss-nicht-sparen-id227137.htmlhttp://www.t-online.de/wirtschaft/zinsen/id_66098088/postbank-ranking-der-bundeslaender-wo-die-deutschen-die-dicksten-sparkonten-haben.htmlhttp://m.stuttgarter-zeitung.de/media.media.65420d17-2024-4814-9774-d80e527ffc83.normalized.jpeg http://www.fh-fulda.de/fileadmin/Fachbereich_SW/Downloads/Profs/Wolf/Studies/russia/russia_chapter_tc4.pdfhttp://www.fh-fulda.de/fileadmin/Fachbereich_SW/Downloads/Profs/Wolf/Studies/russia/russia_chapter_tc4.pdf
Corporate and Consumer Buying Behaviour Culture Presentation
Humane Orientation- then -
Northern Germany Russia
Sources: http://upload.wikimedia.org/wikipedia/commons/4/44/Ruslavery.jpghttp://www.russianpaintings.net/articleimg/makovskiy_konstantin/makovskiy_konstantin_peasant_diner_in_field.jpg
Corporate and Consumer Buying Behaviour Culture Presentation
Humane Orientation- now -
Northern Germany Russia
Sources: http://www.abendblatt.de/region/stade/sport_139/article2336215/Typisch-norddeutsch-rau-aber-herzlich.html http://i1.ytimg.com/vi/z-JaD3pLiBw/maxresdefault.jpghttp://cmsdemo26.rz.uni-kiel.de/de/erstsemester/plattduetsch/land-und-leute/typisch-norddeutsch-oder-etwa-doch-nicht http://www.youtube.com/watch?v=z-JaD3pLiBw http://rt.com/news/police-tops-russia-s-corruption-chart/ http://marknesop.wordpress.com/2010/12/18/corruption-in-russia-i-want-less-of-it-or-more-participation-in-it/
Corporate and Consumer Buying Behaviour Culture Presentation
Corporate and Consumer Buying Behavior Culture Presentation
Thanks for your attention