Culture Builds Florida(Happy 498th!)

Tampa, FloridaOctober 25, 2011

Randy CohenAmericans for the Arts

Nonprofit Arts & Culture Attendees in Florida

Spend $29.42 Per Person, Per Event

Meals $13.39

Gifts $4.17

Transportation $2.88

Lodging $5.66

Other $3.32

Nonprofit Arts & Culture Attendees in Florida

In-State vs. Out-of-StateIn-State

Attendees48.8 Million

(84%)

Out-of-StateAttendees9.0 Million

(16%)

Event-Related Spending in FloridaIn-State vs. Out-of-State Audiences

In-State Outta-State$0

$10

$20

$30

$40

$50

$60

$24.25

$57.49

Nonprofit Arts & Cultural Organizations FloridaEconomic Impact of $3.2 Billion in Expenditures

Economic Impact of Florida Communities ($ in millions)

  Organizational Expenditures

Audience Expenditures Total

Miami-Dade County $420.1 $501.9 $922.0

City of Miami $276.5 $297.8 $574.3

Pinellas County $59.6 $100.1 $159.7

Broward County $66.7 $87.3 $154.0

Palm Beach County $87.3 $62.2 $149.5

Orange County  $58.7 $81.9 $140.6

City of Miami Beach $49.1 $79.2 $128.3

Orlando $36.8 $58.7 $95.5

Alachua County $22.2 $18.8 $41.0

Winter Park $16.9 $18.6 $35.5

Bay County $1.3 $1.9 $3.2

A Growing Percentage of Foreign VisitorsParticipate in the Arts While in the U.S.

Cultural Travelers vs. All U.S. Travelers

 ·       Spend more: $631 vs. $457 ($994 vs. $611, most recently) ·       Are older: 48 vs. 46 ·       More likely to be retired: 20% vs. 16% ·       Use hotel, motel, or B & B: 62% vs. 56% ·       More likely to spend $1,000+: 18% vs. 12% ·       Travel longer: 5.2 nights vs. 4.1 nights ·       Travel by air: 22 percent vs. 18 percent

• More likely to shop: 44 percent vs. 33 percent

 

Time Added to Trip Because of Cultural Activity(Base=29.6 Million Cultural Travelers Who Added Time)

Three or more extra nights

7%

Two extra nights19%

One extra night31%Part of one day

43%

Creative Industries in Florida52,869 Arts-Related Business Employ 184,708 People

Creative Industries in Florida State Sen-11947 Arts-Related Business Employ 2,464 People

Baltimore Symphony’s“Rusty Musicians”

Opera in the Outfield

Unlimited Attendance for a Monthly Fee

(Netflix for the Stage!)

Arts Apps on the iPhone

1. What is the message?

2. Who are the messengers?

3. Who gets the message?

Build the Habit of Advocacy

Thank You!

www.AmericansForTheArts.org