The Cultural & Marke.ng Landscape
Humanity v. Machine
Whole-‐ness v. Fragmenta.on
Major Forces Challenging Brands & Their Customers
Empowering Fulfilled Self
Stuff PreGy Pieces
Humanity Machine
Fragmenta.on
Whole-‐ness
Vs.
The Light
The Hard Side
The Dark Side
Empowered Fulfilled Self
Stuff Incomplete
Helping People, Brands & Organiza.ons Find the Light
Humanity Machine
Fragmenta.on
Whole-‐ness
Vs.