go ing to san Franc iscoC r o s s c r e a t i v e c l a s s o f 2 0 1 1
Awesome compan iesH a p p y C o g
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G e t S a t i s fa c t i o n
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Fa c e b o o k
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Ya h o o
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I D E O
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C u r r e n t T V
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A s t r o S t u d i o s
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S n i b b e I n t e ra c t i v e
Hap py CogG r e g S t o r e y . . . . . . . . H e a d o f H a p p y C o g W e s t
Set up
20-ODD PEOPLE
~ Virtual company
~ SF, NY, Philly
~ Timezone is a challenge
~ Centralize in Minnieapolis
~ Prod. Hub with sales centres
~ The anti-agency
~ Essential that team write & dribbble
$100K FOR STARTERS
~ Local creative mornings, run by Greg
~ Razorfish starts at $1m – Travelocity was $100m
~ Walk-away if relationship isn’t right
~ Set ground rules for new clients
~ Interview previous incumbents
~ Sell blocks of time rather than time and materials
~ Scoping includes client-side change guidelines
New bus iness
Getting agile
~ 2 weeks of stakeholder interviews
~ UX...GFX...Development waterfall
~ Extended templates – components & inventory
~ Board sponsor for all projects
~ UX – Often use craigslist to recruit
~ Team checkpoints – weekly, monthly, quarterly
~ Over-communicate
~ Morning Scrum, Thursday directors, Campfire
Process
Get sat isfact ionT h o r M u l l e r . . . . . . . . F o u n d e r
Out of an accident...
~ Discovered the power of engaged customer
~ 50,000 customers
~ 30 people in the business
~ “Brand transformation” – joined-up engagement
~ Social and CRM connected
facebookG a r e t h D a v i e s . . . . . . . . P l a t f o r m M a n a g e r
More users than Google
~ 3,000 people
~ More computing power than Google
~ World’s largest gaming platform – 200m gamers/month
~ Annual goals to reduce load-times – progressive loading etc
~ Very iterative development – no roadmap
S ize
culture
Grow slowly!
~ 6 week bootcamp for new-starts
~ Product launch gong
~ Staff generated content on the walls
~ Weekly all-hands with “Zuck” – 4pm friday
~ Monthly exec all-hands for everyone
~ Tech talks, team sharing
~ Talks are recorded and streamed
~ External speakers – Bush, Gore, Perry!
~ Move fast.
~ Practice empathy
~ “We’re just getting started”
It’s All about mobile
~ Mobile growing faster than the web, twice as engaged
~ India, high mobile use – massive opportunity
~ Unrivalled targeting – Niche fashion is 30m people!
~ Synchronous games – surface when relevant.
v is ion
yahooB e n S t r o n g . . . . . . . . H e a d o f P r o d u c t f o r Ya h o o ! S p o r t s
1/2bn users
~ Yahoo Sports, No1 Global sports site
~ 12-14m users/month
~ “The web establishment”
~ iPhone - 40% of traffic for recent fantasy game
~ Hack days:
2 days of ideas, nominate owners, create
prototype in 24hrs.
i ns i ghts
ideoD a v i d W e b s t e r . . . . . . . . Pa r t n e r
T-shaped people
~ 25 partners, monthly strategy & vision
~ Week-long hiring process (mini intern)
~ Transparent career navigation
~ Workmap:
~ “What do you want to make happen?”
~ “How are you going to do that?”
~ “How can we help?”
careers
ProcessOpen design
~ Radical collaboration
~ Publicise their open design process
~ Concept teams consist of 3-6 people
~ Fail Fast – Make it real as fast as possible
~ Project leader that manages project & client
Rad ical collaborat ion
Trolleys to suites
Ideo.org
~ Not for profit organisation
~ Sabbaticals for designers
~ Pump designed to be manufactured locally
v is ion
Current tvJ o a n n a D r a k e E a r l . . . . . . . . C O O
Al Gore et al
~ Founded by Al Gore and Joel Hyatt in ’04
~ Vision to democratise TV
~ Counter negative myth-building in news
~ Took a few years to break oligopoly
~ From UGC to participatory cooks
Background
firsts
~ Fastest growing network
~ First to put UGC on TV
~ First partner to put Twitter on TV
~ First UGC reviews with Rotten Tomatoes
~ First crowd-sourced news reports
groundbreak ing
30-40% UGC
~ Demographics:
25-35, male skew, SKY & Virgin in UK
~ New formats :
~Bar Karma – Crowd-sourced story lines.
~ UGC advertising:
~ 9-1 preferred by audiences
~ $5000-10000, 5-6 week turnaround
i ns i ghts
Astro stud iosI a n M y l e s . . . . . . . . F o u n d e r & C E O
A mini ideo
~ Multi-disciplinary design team
~ About 25 people
~ OnLive – Streaming games - $40 investment from HTC
~ Alien Gaming PC – Bought by HP for $200m
~ Designed the new Xbox 360
i ntro
“Mild to wild”
~ Getting clients to take risks is critical
~ Collaborative critiquing
~ Basketball tournament
i ns i ghts
Sn ibbe interact iveB r i a n H a g e m a n . . . . . . . . V P B D
i ntroGesticulating
~ Gesture-based experiences
~ Brand recall in public events
~ 3d infra-red camera (Kinect)
Thank you and goodn ight