FuturACRM-4-Insurance Agent
Jo Vanackere – Enterprise Architect
The story of Martin Fowler, an old man, Louis Neefs and an onion
bank-insurance
5 home markets
Belgium
Czech Republic (since 1999)
Slovakia (since 1999)
Hungary (since 1997)
Bulgaria (since 2007)
Local responsiveness
3 main customer segments
Private
SME
Mid-cap
Sustainable relationships
1001
applications,
XL’s, forms, …
Diversity &
Lack of
integration
Poor data
quality
Im-mobileDocument
mess
No operational
nor commercial
support
Marketing
Order &
Contract
Mgt
Contact &
Task Mgt
Single
View
Morning Day Evening
Team Operations
Individual Sales
Dashboard
Customer
journey
Commercial
approach
Product
process
Client info
Contract
info
Operational
tasks
Transactions
Commercial
info
Commercial
activities
Customer
centric
Data portal Action portal
User
Experience
Mobile
Seamless
integration
with
personal
productivity
tools
Omni
channel
http://martinfowler.com/bliki/StranglerApplication.html
Data architecture in
a heterogeneous
landscape
Integration
architecture in a
heterogeneous
landscape
Security architecture
a heterogeneous
landscape
Scalability &
Performance a
heterogeneous
landscape with data³
Agile@Enterprise
Scale