creating captivating content to engage your audience
FredNMT version 3.0February 24, 2011
Steigman Communications, LLC
conversations are everywhere
7 “wow” factsabout the social web
• 107 trillion emails were sent in 2010.• At the current rate, 36 billion photos will be uploaded to
Facebook each year. • Every minute 35 hours of video is uploaded to YouTube. • Each day 2 billion videos are watched on YouTube. • Each month 30 billion pieces of content (links, notes,
photos, etc.) are shared on Facebook. • Users sent 25 billion tweets in 2010. • The average U.S. Internet user watches 186 online
videos per month.Source: Pingdom --Internet 2010 in Numbers
if your organization is engaging online,give yourself a high five
(because you are ahead of the curve)
Source: SmartBrief on Entrepreneurs | 2/16/2011
captivating content is what your audience
says it is
Photo by Kyknoord (Flickr)
(but common sense helps)
Photo: Eva101 (Flickr)
be conversationaluse good English edit, edit, and then edit some moreplay nice (think reputation)engage (don’t promote)be relevantmake your content sticky
Photo: James Cidland (Flickr)
where is YOUR audience?
Photo: Mecookie (Flickr)
what are you trying to do?
8 ways to engage your audience
1. ask questions2. be helpful3. point to information4. point to sources5. be exclusive6. create a community7. be amazing8. make it easy for people to connect
askquestions
“workshifting story: new city, same job”“what the best places to work have in common”“three productivity tools to keep you humming”“video conferencing: a workshifting paradox?
be helpful
“social media management tips”“how to keep tabs on the greatest presentations ever made”“getting creative with the new Facebook Page ribbon image”“making local reviews part of content strategy”
point to information
point to sources
be exclusive
create a community
give themsomething
to talk about(be amazing)
make it easy for people to connect
(don’t reinvent the wheel)
Photo by Dylan Cantwell (Flickr)
“The Web is a laboratory for content…
We need to get into the laboratory and start running tests.”
—Gerry McGovern
Photo: Mike Quozi (Flickr)
Daria SteigmanSteigman Communications, LLC
[email protected]: 202.244.7651
Twitter: @dariasteigmanwww.steigmancommunications.com
Steigman Communications, LLC
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