1 fatal mistake:afraid to pick a niche (& get rich)

Afraid to focus on a niche?

• “boring”

• “too small”

• “not sexy”

• “limiting”

Feel like you’re just banging around?

_______ provides professional consulting services to

develop and support online business solutions. From

startup to Fortune 500 companies, _________ assists

clients to maximize their return on investment in the

Cloud by providing implementation, development, and

value-added software solutions.

Speaking to everyone = no one can hear

What are you the King/Queen of?

Who’s been your ideal customer?

Get SPECIFIC

SMALL clues!

fatal mistake:thinking sales team size drives growth

2

• Even with a perfect sales process or big sales

team, if your leadgen is crummy, you’ll struggle

• With great leads, you can get everything else

wrong & still do well

• There are 3 types of leads

Leadgen is your “big lever”

3 lead types: seeds, nets & spears

Seeds: turn your funnel into an hourglass

Nets: example marketing funnel

Spears: example outbound funnel

fatal mistake:not specializing sales roles(enough)

3

• They aren’t any good at it• They don’t like it• It’s not repeatable

Google “Why Salespeople Shouldn’t Prospect” & send to skeptics (like investors)

Why salespeople shouldn’t prospect

insights scalability talent / farm team system

You will struggle without specialization

Specialization = predictability

fatal mistake:dabbling3b

success tastes sweet!

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Thank you!