Create a Richer Experience & Drive Conversions with Crown's ExactTarget-Hybris Connector
Presented by Crown Partners
• Out of the box, hybris includes a default welcome email template that can’t be modified or updated by marketers without learning hybris.
• With Crown’s ExactTarget-hybris
Connector, ExactTarget users can create custom welcome email templates in ExactTarget and personalize them based on subscriber attributes.
What Is The Connector?
• Highly read and acted upon
• Drive customer engagement
• Fuel ongoing loyalty
Why Worry About Welcome?
• Customization
• Personalization
• Integration
• Analytics
How The Connector Helps
• Simplicity
• Installs your needed assets
• 8 Easy steps
The Connector Itself
• Set the tone for your program and what subscribers can expect by signing up for it.
Best Practices For Welcome
• Ask new subscribers to update or complete message preferences in the welcome email
• Ask for preferences and gather
additional insights, then leverage and market to your data
Best Practices For Welcome
• Include a first purchase incentive discount to new email subscribers
• Make sure that offer is EASY to
redeem
Best Practices For Welcome
• A/B Test
• Timing
• Offer versus no offer
Best Practices For Welcome
- John Ruskin
“What we think or what we know or what we believe is, in the end, of little consequence, The only consequence is what we do”