Average Occupancy Rate: 73.4%
Average Daily Room Rate: $138.31
Average RevPAR: $101.54
Average RevPAR Index: 110.2
COURTYARD BY MARRIOTT® Marriott’s largest brand by distribution, Courtyard® has a legacy of
impressive performance that includes consistent delivery of high returns
and solid RevPAR to owners. Courtyard owners also benefit from Marriott’s
robust demand generation engine that drives top-line revenue while
maximizing bottom-line savings.
Courtyard has long led the industry when it comes to meeting the needs of
the modern business traveler. Since breaking into the market 35 years ago
as a brand built for business, Courtyard has continuously evolved, pushing
the boundaries of design, style and service in the upscale category.
Courtyard has introduced game-changing amenities like The Bistro — a
leading fast casual restaurant and collaborative lobby spaces. With a new,
more flexible prototype that fits a wide range of site needs and the largest
global rooms pipeline in the Marriott portfolio, Courtyard is poised to deliver
owners even greater success in the future.
FRANCHISE HOTEL PERFORMANCE*
COMPETITIVE FEE STRUCTURE*
OPTIMIZED COST PLAN*
U.S. and Canada (Units / Rooms)
Open: 1,019 / 142,353
Pipeline: 137 / 18,322
Global (Units / Rooms)
Open: 1,184 / 176,001
Pipeline: 268 / 46,357
DISTRIBUTION (Q3 2018)
Courtyard currently has over 1,180 hotels with locations in all 50 U.S. states
and over 45 countries and a robust pipeline of nearly 270 hotels.
Loyal Customer Base:
Marriott Rewards® Member Paid Nights
represent 55.9% of total Courtyard Nights
Lower Cost Bookings:
Marriott’s channels generate 69.7%
of Courtyard’s reservations
Application Fee: The greater of $75,000 or $500 per guestroom
Royalty Fee: 6% of Gross Room Sales
Marketing Fund Fee: 2% of Gross Room Sales
80 – 110 keys
Average Cost Per Key: $109,000–$173,000
120 – 150 keys Average Cost Per Key: $100,000–$155,000
*2018 Courtyard Franchise Disclosure Document. For all other costs and fees, refer to the FDD.
Key Competitors: Hilton Garden Inn, Hyatt Place, Holiday Inn
RECENT OPENINGS
Courtyard By Marriott Albany Troy/Waterfront, NY Opened September 2018
Courtyard El Paso Downtown/Convention Center, TX Opened August 2018
Courtyard Franchise Disclosure: The data reflects the performance of all 634 franchised Courtyard by Marriott hotels open and operating in North America for 24 months as of December 31, 2017, for which Smith Travel Research, Inc. has data and which did not undergo material renovations or expansions during the 24 months preceding December 31, 2017. Of the 634 Courtyard hotels, 307 (48.4%) achieved an average occupancy rate equal to or greater than 73.4%; 191 (30.1%) achieved an average daily room rate equal to or greater than $138.31; 209 (33%) achieved or exceeded the average RevPAR of $101.54; and 322 (50.8%) achieved an average RevPAR Index equal to or greater than 110.2. Of the 634 Courtyard hotels, 322 (50.8%) had at least 69.7% of their total gross room nights booked through the Marriott Channels and 385 (60.7%) achieved or exceeded the average percentage of Marriott Rewards contribution to Occupancy of 55.9%. There is no assurance that you will do as well. OFFER AND SALE BY PROSPECTUS ONLY. See Item 19 of our Franchise Disclosure Document dated March 31, 2018, for additional details.
COURTYARD SPACES Design that is enhanced by smart, casual décor, which research shows next-generation travelers prefer.
EXTERIOR• Arrival experience includes an optional porte-cochere and enhanced lighting.
• Modern exterior offers color and material options adaptable to your location.
GUEST ROOMS• The smartly designed room features a luggage drop, tech drop to charge and
store your electronics, a hospitality cabinet, movable workspace and outlets where most needed. Guests also enjoy the LoungeAroundTM sofa which offers a modern way of working and relaxing.
• Other guest room amenities include a 42” inch flat-panel television, in-room refrigerator and an optional microwave.
• The spacious, upgraded bathroom features an integrated walk-in shower.
• The décor package, CYnergy, features tone-on-tone décor with subtle color accents to differentiate the relaxation areas from the rejuvenation areas.
LOBBY• The newly designed lobby lounge focuses on an elevated evening experience
with special seating options to work or relax.
• The Bistro, provides guests the opportunity to expand their horizons through fresh, seasonal menu items for breakfast and dinner, signature crafted cocktails, and wine tasting opportunities.
• An extension of the lobby, the Bistro Terrace, features a community fire pit and upgraded outdoor seating area.
• The 24/7 Market offers “grab and go” options, creating additional revenue opportunities for the property.
• The décor package, CYnergy, provides a more flexible set of color palette options for the lobby and creates cohesiveness with the guest room décor.
OTHER AMENITIES• Expansive, redesigned fitness experience: 1,000 square feet of appropriate space
for cardio, stretching and strength activities.
• Optional indoor or outdoor pool.
• Scalable meeting space options to meet the demands of your market.
BRANDS. LOYALTY. PARTNERSHIPS. RESULTS. MADE HERE. VISIT MARRIOTTDEVELOPMENT.COM OR CALL: 301.380.3200
Front Elevation
SITE SUMMARY
Site Plan
Building Length 288 feet
Building Depth 88 feet
Land 2.5 acres
Parking 125 spaces
Data is based on a Gen 6, 125-
room proto-model.
Ground Floor Bistro Bar
Typical Floor
King Queen/Queen Inline Queen/Queen Suite Inline King Suite similar
TYPICAL UNIT MIX
King 70-75%
Queen/Queen 25-30%
Suites 3-5%
Data is based on a Gen 6, 125-room
proto-model.
King Suite
Administration
General Manager Office
Sales Office
Work Room
Luggage
Employee Areas
Break Room
Employee Restrooms
Engineering & Maintenence
Engineer Maintenance Office
Food & Beverage Back-of-House
Food Preparation
Food Preparation Storage
Laundry
Laundry Room
Housekeeping
Linen and Linen Chute Rooms
Storage
Elevators
Elevators
Elevator Equipment Room
Property Technology
Computer/Telecom
Mechanical, Plumbing & Electrical
Mechanical
Electircal
COURTYARD BY MARRIOTTCRITERIA FACILITIES PROGRAM
Lobby Areas
Entrance Vestibule
Reception
Quick Print
Lounge
Dining
Media Pods
Circulation
Public Restrooms
Lobby Area Totals 4,788
Food & Beverage Front-of-House
Bistro + Bar 298
Grab N Go 27
Food & Beverage Front-of-House Total 325
Recreation Facilities
Fitness Center 1,166
Swimming Pool (Outdoor - Not Included)
Retail
The Market 87
Meeting Spaces
Meeting Room 656
Meeting Room Storage 63
Meeting Spaces Total 719
Guestrooms
Standard King 86 323 27,778
Accessible King* 3 417 1,251
Standard Queen/Queen 28 362 10,136
Accessible Queen/Queen* 4 418 1,672
King Suite 2 525 1,050
Inline Queen/Queen Suite 1 521 521
Accessible Inline Queen/Queen Suites* 1 521 521
Guestrooms Total 125 42,929
Guestroom Corridors & Support
Corridors/Elevator Lobby
Stairs
Guest Laundry
Ice Machine
Guestroom Corridors & Support Total 7,902
Total Number of Guestroom Room Floors 4
Total Number of Floors 4
Guest Spaces 57,916
Back-of-House 5,461
Total Net Building Area 63,377
Walls and Shafts (Estimated) 5,444
Total Gross Building Area 68,821
Total Square Feet per Room 551
BACK-OF-HOUSE TOTAL NET (SF)
SUMMARY QUANTITY TOTAL (SF)
GUEST SPACES QUANTITY PERCENTAGE UNIT AREA TOTAL NET (SF)
TOTAL BACK-OF-HOUSE SPACES 5,461
TOTAL GUEST SPACES 57,916
70-75%
25-30%
3-5%
The information released by Marriott® International in this communication with respect to the Courtyard by Marriott project is provided to the owner and franchise community merely as a guide and all information and supporting documentation serves solely as guidelines and is not, and should not be considered final. All plans regarding this project are routinely updated and remain subject to revision and clarification. *Comply with all governing regulations for size, percentage and quantity of accessible guestrooms. November 2018
The Courtyard prototype is inspired by the modern definition of success. The Bistro is the epicenter of the lobby and fosters social connections and collaboration. Inviting spaces help guests shift gears to reenergize and be their most creative and successful selves.
Key Features:
• EXTERIOR: modern with options for colors and materials
• ARRIVAL: iconic experience with optional porte-cochere and enhanced lighting
• NATURAL LIGHT: connections to the outdoors with front patio and Bistro Terrace featuring expanded windows
• CYNERGY LOBBY DÉCOR: offering multiple color palettes and FF&E options
• LOBBY LOUNGE: design focuses on elevated evening experience and special seating options
• BISTRO BAR: focal wall, with day part cues, draws guests into the area and enhances the evening experience
• BISTRO PROGRAMMING: utilizes the existing Bistro platform with enhanced grab’n’go options and leverages the wine and cocktail program.
• BISTRO TERRACE: provides an open-air connection to the bar and lounge, featuring community fire pit and upgraded outdoor seating
• GUEST ROOM: CYnergy decor and signature LoungeAround sofa signal a modern way of working and relaxing
DEVELOPING WITH MARRIOTTCourtyard, the 7th largest hotel brand in the world, leads the way in evolving to meet the needs of the modern business traveler. The brand has had a legacy of impressive performance with solid RevPAR and high returns to owners. By developing with Marriott International, owners and franchisees harness the power of our industry leading sales, marketing, and loyalty engines.
Visit marriottdevelopment.com to learn more about developing a Courtyard by Marriott.