Corporate(Partnerships(Masterclass(

(Jonathan'Andrews'26'February'2014'

•  Why'corporate'partnerships'ma<er'•  What'companies'want'from'chari>es'•  Corporate'partnerships'have'evolved'•  Different'types'of'partnership'•  Benefits'of'corporate'partners'•  How'to'create'corporate'partnerships'•  Eight'>ps'on'crea>ng'partnerships'

Corporate(Partnerships(Masterclass(

What’s'your'experience'of'crea>ng'partnerships'with'companies?'

Why(corporate(partnerships(ma4er(

•  Chari>es'have'world'changing'goals'

•  Companies'have'significant'resources'

•  Companies'can'gain'huge'benefits'from'partnering'with'chari>es'

Together(chari7es(and(companies(can(change(the(world!((

What'do'companies'want'from'their'charity'partners?'

•  To'be'inspired'•  Enthusias>c'and'hungry'•  Professionalism'•  Compelling'opportuni>es'that'fit'with'their'business'

•  Real'business'benefits'

What(companies(want(from(chari7es(

Corporate(partnerships(have(evolved(

!Money!

Volunteers!Board Service!Sponsorship!

Event Support!Cause – Related Marketing!

Customer/ Employee fundraising!Product or Services!

!

! ! ! !

Employee recruitment & retention!Stakeholder Satisfaction!

Brand Loyalty!Market expansion!Increased Sales!

!

! ! !

Money! !

! ! !

“The right thing to do”! !

MOTIVATION!

RESOURCES

!

THEN! NOW!

2013!2005!

Different(types(of(corporate(partnerships(

•  Volunteering'•  GiQRinRkind'•  Company'dona>on'•  Sponsorship'•  CauseRrelated'marke>ng'•  Employee'fundraising/charity'of'the'year'

•  Strategic'partnership'

Benefits(of(corporate(partnerships(

•  Volunteers'•  Strategic'advice'•  Increased'profile'•  Funds'to'change'more'lives'

•  New'opportuni>es'

How'would'you'create'partnerships'with'companies?'What'steps'would'you'take?'

How(to(create(corporate(partnerships(

Clarify'Priori>es'

Iden>fy'Target'

Companies'

Develop'Compelling'

Opportuni>es'Engage'

Prospects'

Secure'Corporate'Partners'

Clarify(priori7es(

•  So'you'develop'partnerships'that'deliver'for'your'charity'

•  What’s'your'goal'for'corporate'partnerships?'

•  Your'big'reason'WHY'•  What'makes'you'different?'

•  Be'clear'on'your'values'

Iden7fy(prospects(

•  So'you'get'the'partners'you'want'

•  Gives'you'greater'focus'•  Companies'that'fit'with'your'charity'

•  Where'you'have'contacts'

•  Can'make'a'meaningful'contribu>on'

Develop(compelling(opportuni7es(

•  You'have'huge'value'to'offer'companies'

•  Iden>fy'opportuni>es'that'will'appeal'to'companies'

•  Package'them'so'they'are'inspiring,'crea>ve'and'relevant'

•  Provide'a'range'of'opportuni>es'

•  With'tangible'business'benefits'

Engage(prospects(•  It’s'all'about'securing'mee>ngs'

•  BMW'Car'Salesmen'•  Use'referrals'&'introduc>ons'

•  Network'•  Engagement'events'•  “Open'hearts,'open'minds,'open'cheque'books”'

Secure(partners(

•  Build'the'rela>onship'•  Pa>ent'persistence'•  Keep'on'inspiring'them'

•  Proposal'that'meets'their'objec>ves'

•  Nego>a>on'

Eight(7ps(on(crea7ng(corporate(partnerships(

1.(Focus(on(prospects(where(there(is(a(good(fit(

2.(Gain(inspira7on(from(other(partnerships(

3.(Approach(them(with(a(great(opportunity(

4.(Understand(your(audience(

“You’ve'got'to'get'good'insight.'If'it’s'Tesco'go'and'buy'stuff'in'Tesco.'Go'and'talk'to'their'staff.'Go'and'observe'their'customers.'Take'that'>me'at'the'beginning,'because'if'you'don’t'do'that'you’re'just'going'to'be'regurgita>ng'the'same'stuff'as'every'other'charity”'

R'Lucy'Gower,'Innova>on'Director,'Clayton'Burne<'

5.(Inspire(your(prospect(

6.(Create(them(together(

7.(Have(a(goal(that’s(more(than(just(money(

‘All'children'will'be'heard’'

“Some'people'play'at'corporate'partnerships.'You’re'either'in'corporate'partnerships'or'not.'You'have'to'have'CEO'and'trustees'buyRin.'Everyone'needs'to'feel'really'proud'of'your'partnerships.”''

–'Douglas'Rouse,'Director'of'Corporate'Partnerships,'Save'the'Children'

8.(Involve(the(whole(organisa7on(

It'can'take'>me,'research,'effort'and'bravery'to'create'corporate'partnerships.''But'the'significant'benefits'they'deliver'make'them'worthwhile.'

Conclusion(

“We'need'to'master'the'art'of'partnership'forming.”'

R  Mike'Barry,'Head'of'Sustainable'Business,'Marks'&'Spencer''

Any(ques7ons?(

Free'download'of'my'report'at:'www.remarkablepartnerships.com'