CORE MESSAGE
Distinctively boutique, Te Kairanga was established over 20 years ago and is one of Martinborough’s founding wineries. We have six vineyards here, each with its own distinctive characteristics and suited to different varieties and farming. Our focus is handcrafted, benchmark Pinot Noirs that showcase old world style with new world flair, and are true representations of the Martinborough growing region.
OVERVIEW
• One of the original pioneering brands of Martinborough (est. 1984)
• Strong historical links with the brand and region – Winery on the site of Martinborough’s founder John
Martin’s original landholdings– Cellar door in the original cottage of John Martin’s senior
stockman built in1857 on our home block– Reserve Pinot Noir wine named after John Martin
• ~100 hectares planted in Martinborough• Largest producer in the region• Predominantly Pinot Noir (~70% total production)
LOCATION
• New Zealand
• Southern end of North Island
• Martinborough• 42° South – similar
distance to Burgundy from equator
MARTINBOROUGH
• Produces around 1% of New Zealand’s total wine volume• 50% Pinot Noir/35% Sauvignon
Blanc• Balance is Chardonnay, Pinot Gris,
Riesling & Syrah
• Rain shadow effect from the Tararua & Rimutaka mountain ranges protects from harsh elements
• Warm days and cool nights; low rainfall
• Long ripening season
• Cool, breezy springs mean natural low yields and more intense flavours
• Mild summers – temperatures rarely above 30°C (86° F)
• Dry autumns with cool night temperatures - great harvest conditions
VINEYARD OVERVIEW
• All located within the Martinborough appellation
• Original vineyards on the Martinborough terrace
• Newer vineyards on the Te Muna Road terraces
• River terraces made from old gravels
• Free draining structure
• Over 60 different individual sites for Pinot Noir within main vineyard sites
• Sustainable farming
KEY VINEYARDS
• Martinborough Terrace• Draper (home vineyard)• McLeod• East Plain• Located around township
• Te Muna Terraces• Ruakokoputuna Vineyard• South of town
• Other• Spring Rock Vineyard• East of town
SOIL PROFILE
• Developed over 20,000 years by the flow of the Ruamahanga River
• Alluvial river terraces
• Silty loam
• Variety of top soils
• Free draining - irrigation essential
• Low yields create greater flavour intensity
WINEMAKING
• John Kavanagh, Chief Winemaker• First Vintage: 2013• Came from Neudorf
• Each vineyard parcel is harvested, vinified and matured in barrel separately until final blending• Different clones• Age of vines• Location and subtle differences
in soils/climate of the site• Different trellising and or vine
density
• Over 60 different individual Pinot Noir lots from which to create final blends
John Kavanagh
WINERY
• New winery constructed in 2002
• Designed specifically for high quality Pinot Noir production
• Mechanical gravity system
• Multiple small fermenters
• Capacity 800 tonnes (all varieties)
2009 ESTATE PINOT NOIR
• Composition: 100% Pinot Noir
• Region: Martinborough, New Zealand
• Alcohol: 13.5%
• Aging: 8 months in oak
• SRP: ~$19.99
• Limited markets
DISTRIBUTION OBJECTIVES
Hip, urban hot spots with young, millennial customers
Small-plate dining, bistros with outdoor seating
Alternative on- and off-sale accounts
Independent retailers with newsletters
Independent retailers and specialty upscale grocery
SALES TOOLS
• Fact Sheet
• Overview Sell Sheet
• One-Page Interactive Sell Sheet
• Waitstaff/Wine Card
• Shelftalker
• Blank Shelftalker Template
• Winemaking Team Bio
• Tasting Mats & Tasting Note Sheets
• Pioneering Martinborough winery
• Established in 1984
• Strong historical links with the region
• Largest producer in Martinborough
• Focus on benchmark Pinot Noirs
• Mild climate
• Old river terraces with free draining structure
• Sustainable farming
• John Kavanagh, Chief Winemaker
• Vineyard lots separated until final blending
• Over 60 individual Pinot Noir lots from which to create final blends
SUMMARY