flickr: johnloo@sarahokeefe
Content strategy triage
Sarah O’Keefe Scriptorium
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@sarahokeefe
flickr: steevithak
Who lives?Who dies?
Who do you fight to save?
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In this session, you’ll learn:
❖ How to prioritize content strategy efforts
❖ What types of problems can’t be solved
❖ Where you can make the biggest difference
Sarah O’Keefe
@sarahokeefe
❖ President and founder, Scriptorium (1997)
❖ Content strategy analysis
❖ Solving business problems and achieving strategic goals with content-driven solutions
@sarahokeefe @alanpringle