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We Want Authority!
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Link Building is bad Mmkay!
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So Many Options
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• Comments• Forums• Directories• Article Sites• Organizational Sites (.gov, .edu)• Buying Links• Partnerships• Link Networks• Blogger Outreach • Linkbait (Viral Marketing)• Content Marketing
So Many Options
www.kairaymedia.com
• Comments• Forums• Directories• Article Sites• Organizational Sites (.gov, .edu)• Buying Links• Partnerships• Link Networks• Blogger Outreach • Linkbait (Viral Marketing)• Content Marketing
Is That a Bad Thing?
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Social Signals Are Better!
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Social Signals Are The Future• Matt Cutts (Google) : “Over time, Google will care more about identity
and social reputation.”
• Duane Forrester (Bing) : “Social and links will hit an equilibrium. Social gives you insight into the psychology of individuals and groups. There are a lot of people working to figure out social signals at Bing. Social reveals intent, we’ll see how it influences search.”
• Maile Ohye (Google): “To rank well, provide an awesome product or service, then attract buzz: natural links, +1s, likes, follows, shares…”
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Yeah Yeah. Give Me Links
Quality Social = Quality Natural Links!
The objective is not to “make your links appear natural”, the objective is that your links are natural ~ Matt Cutts
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Why Content Marketing Works
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Improving Your Chances
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• Social Aggregation Sites• Infographics • Become a Resource• Social Outreach • Research• Monitor for Natural Success
Social Aggregate Sites
RedditInboundPinterestLinkedIn Today
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Imgur Gets Gangster
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Imgur Gets Gangster
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15,000,000 to 20,000,000 Views
Links From:
Infographics• Harder to Snag• Too Big for Social• Consider Partnerships
- 196 links- Jeffbullas.com- Mediabistro.com- HuffingtonPost- Sitepronews
- Ranks well
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Be a Resource• Influencers Love Resources• Support Forums • Gaps in the Market• Vanity!• Trending
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Social Outreach• Reach out to Facebook Pages• Work to become a Reddit Moderator
– Identify or participate in upcoming SubReddits
• Participate in Twitter Chats• Google+ Communities
– https://plus.google.com/communities/111129321876252584400– 23,000+ members
• LinkedIn Today Influencer
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Monitor for Natural Success• Reddit .rss • Analytics Alerts• Social Mention Monitoring
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Connect With Me…
Facebook.com/kairaymediaFacebook.com/brentcsutoras
+kairaymedia+brentcsutoras
@kairaymedia@brentcsutoras
www.kairaymedia.com
www.kairaymedia.com
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