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Content analytics The Whys And Hows For Google Analytics
Simo Ahava Senior Data Advocate
Simo AhavaSenior Data Advocate, Reaktor
Google Developer Expert, Google Analytics
Blogger, developer, www.simoahava.com
Twitter-er, @SimoAhava
Google+:er, +SimoAhava
Plug-and-play AnalyticsData quality isn’t acquired — it’s earned
@SimoAhava from @ReaktorNow | #SMX | 17 Mar 2016
Popular analytics platforms are designed for
9,352,458* different businesses.
* Author’s estimate, not an official figure
VISIBLE PAGE VIEWS Had the page in focus in the browser
AVG. ENGAGEMENT Interacted with the page
READ RATE Read the page
PAGEVIEWS Requested the page in the browser
}
}
}
Tabbed browsing
Idling / title-scanning
Returning readers / longer articles / skip to comments
ABANDONMENT
VISIBLE PAGE VIEWS Had the page in focus in the browser
AVG. ENGAGEMENT Interacted with the page
READ RATE Read the page
PAGEVIEWS Requested the page in the browser
http://goo.gl/qIRTVL
PAGE VISIBILITY API
- Create a Trigger condition, which only fires when the page is visible in the browser
- Create a Trigger, which only fires when the page visibility changes
- Create a Variable, which returns the visibility state of the page in the browser
CONTENT ENGAGEMENT- Measure the active engagement time on the page
- This includes clicks, scroll, mouse movement, key presses
- Add a 5-second-long grace period after the last engagement
- Use Calculated Metrics to display the Average Engagement Time per page
http://goo.gl/27TOqn
CONTENT AS ECOMMERCE- Track content as products, and the entire content
experience as a Shopping Behavior Funnel
- Track scroll depth as a Checkout
- Track bottom-of-content and dwell time as a Purchase
- Track Read Rate as purchases per content view
http://goo.gl/xAOO6V
Thank [email protected]
www.simoahava.com
Twitter: @SimoAhava
Google+: +SimoAhava
Data is difficult - http://goo.gl/b4wfXK
10 Truths About Data - http://goo.gl/EpesEj
The Schema Conspiracy - http://goo.gl/9RYNGU
Further reading: