NOW / NEXT / WHY /
CONTAGIOUS / Now / Next / Why /
Contagious is…•An early warning system for the marketing industry
•Creative inspiration and industry insight
•The latest news, campaigns, trends and technologies – and why they matter
•A high-level, information filter – powered by people, not algorithms
•It’s more than keeping up – it’s staying ahead
CONTAGIOUS / Now / Next / Why
Contagious does…•Award-winning hard-copy quarterly magazine
•Online archive of video case studies and future-facing articles
•Bespoke, digital insight & competitive alerts service
•Inspiration source for events
•Acclaimed creative consultancy
•Special reports & Trend briefings
Douglas Adams / How to Stop Worrying and Learn to Love the Internet
“Anything invented before you were 18 has been there forever. Anything that turns up before you're 30 is new and exciting. Anything after that is a threat to the world and must be destroyed.” /
CONTAGIOUS/ A Trends Briefing /
Everything is Advertising
CONTAGIOUS/ A Trends Briefing /
Useful / Relevant / Entertaining
CONTAGIOUS/ A Trends Briefing /
“Brands are a network of the unacquainted”
CONTAGIOUS/ A Trends Briefing /
…so what is it that makes you different?
CONTAGIOUS / A Trends Briefing /
Grass Roots.
Put your money where your
mouth is.
CONTAGIOUS/ A Trends Briefing /
Creating Time
CONTAGIOUS/ A Trends Briefing /
Gatorade / No Small Games
CONTAGIOUS/ A Trends Briefing /
Gatorade / Replay
CONTAGIOUS/ A Trends Briefing /
Pepsi / Refresh Everything
CONTAGIOUS/ A Trends Briefing /
Pepsi / Engagement over Reach
CONTAGIOUS/ A Trends Briefing /
Coke / Leveraged Super Bowl
CONTAGIOUS/
A Trends Briefing /
Miller / High Life
CONTAGIOUS/
A Trends Briefing /
CONTAGIOUS/
A Trends Briefing /
Miller / High Life
Volkswagen / Fun Theory
PHILIPSA Contagious Trends Briefing /
Lacoste / Save Your Logo
CONTAGIOUS/
A Trends Briefing /
The importance of PR.
Something THEY want to
talk about.
CONTAGIOUS/ A Trends Briefing /
Unsung Heroes
CONTAGIOUS / A Trends Briefing /
P&G / Tremor
CONTAGIOUS/ A Trends Briefing /
Small innovation / The 5% Club
CONTAGIOUS/ A Trends Briefing /
The IKEA Catalogue
CONTAGIOUS / A Trends Briefing / Q
IKEA / Facebook
CONTAGIOUS / A Trends Briefing /
Relevant Experience / O2
CONTAGIOUS/ A Trends Briefing /
Exclusivity & CRM
CONTAGIOUS/ A Trends Briefing /
Marmite / Reward the fans
CONTAGIOUS/ A Trends Briefing /
The Marmarati
CONTAGIOUS/ A Trends Briefing /
Marmite / Distributed media
CONTAGIOUS/ A Trends Briefing /
…and a successful launch
CONTAGIOUS/ A Trends Briefing /
Line up your products.
…this is not just for marketing.
CONTAGIOUS/ A Trends Briefing /
Nissan Journey To Zero
CONTAGIOUS/
A Trends Briefing /
method / challenger
CONTAGIOUS/ A Trends Briefing /
Method / Detox Parties & Brand Ambassadors
CONTAGIOUS/ A Trends Briefing /
Seventh Generation / Million Baby Crawl
CONTAGIOUS/
A Trends Briefing /
It’s made for actual people
CONTAGIOUS/
A Trends Briefing /
If it’s there, then use it.
CONTAGIOUS/ A Trends Briefing /
Connected Products / What’s the Backstory?
CONTAGIOUS / A Trends Briefing /
Fiat / Eco:Drove
CONTAGIOUS / A Trends Briefing /
Ford / SYNC
CONTAGIOUS / A Trends Briefing /
Utility.
Do something useful for a
change…
CONTAGIOUS/ A Trends Briefing /
From birth to parenthood
CONTAGIOUS/ A Trends Briefing /
Jeff Jarvis / If Google Made Cars…
“I'm in the business of moving people
from place A to place B. How can I do it in different ways? And as they are moving
from place A to place B, how do I make
them feel secure and connected?” /
CONTAGIOUS/ A Trends Briefing / Q
Early Branded Utility
CONTAGIOUS/ A Trends Briefing /
Best Buy / Post-Purchase
CONTAGIOUS/ A Trends Briefing /
Lufthansa / MySkyStatus
CONTAGIOUS/ A Trends Briefing /
And now for something
completely different…
CONTAGIOUS/ A Trends Briefing /
CONTAGIOUSA Trends Briefing /
Post-Digital / Nike Chalkbot
CONTAGIOUSA Trends Briefing /
Post-Digital / Nike Chalkbot
Convergence
CONTAGIOUS/ A Trends Briefing /
Useful / Relevant / Entertaining
CONTAGIOUS/ A Trends Briefing /
It’s made for actual people
CONTAGIOUS/
A Trends Briefing /
Be Brave! And Make Mistakes…
CONTAGIOUS/
A Trends Briefing /
The clock is ticking.
CONTAGIOUS/
A Trends Briefing /
48
CONTAGIOUS/ Thank You /