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2013Media kit
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Spotigt on Retai Eetie Merandising 34 October/November 2012
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*77,000*Equipment Today*20,000*
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*18,500*Pavement Maintenance
& Reconstruction
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*10,000*Asphalt Contractor
**116,000**Sustainable Construction
**100,000**ForConstructionPros.com
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**Publishers own data
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The athoritative gide
or eqipment prchasing andasset managementWen yo pane wEquipment Today, yo message eaces gway/eavy
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We know the indstry! Fo 48 yeas an conng, weve pove nepenen,nsgl conen abo eqpmen bes pacces, nclng selecon, applcaon
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By job title*
77,000*constructionproessionalssbscribeto our monthly publication
94%o surveyed
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Special Focs attaCHMeNtGuide
aNNualsHowCase
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eatureshundreds
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picture andeature. Thecommercialconstructioncontractors
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TechnologyTrends
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solutions
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logistics
Trcks &Transportation sPeCial FoCus
Rnning theBsiness
Oils & Lbricants
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Bons/ShowDistribtion
aed, woC, NaPa,NPe, ara
Ntea, aGC bauMa iCuee
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F 2013
2013 Editorial Calendar
2013Display
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Ad Sizes & SpecicationsLocated on page 14 or on our marketingand advertising resource center atForConstrctionPros.com/Advertise.
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Throughout 2013, watchfor special reports onsustainable construction
Dates and topics are subject to change without notice.
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ceble soce o accae, n-ep an nbase nsy nomaon. O
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message eceves enance expose o e concee, aspal, pavemen an geneal
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Adience Proile:By job title*
20,000* rental businessessbscribe to our printpublication
96.3%oRental
subscribers areowners, partners,presidents, managersor corporate oicers*o their companies
*Based on June 2012 BPA StatementCompared with Rental Equipment Register
June 2012 BPA Statement
More than 20%g ch xcmngmnhn ncmp
EquipmentToday
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reNtal
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2013 Editorial Calendar
JaNuaryFebruary/
MarCHaPril/
MayJuNe/July
auGust/sePteMber
oCtober/NoveMber deCeMber
Ad close 12-5-2012 1-4-2013 3-5-2013 5-3-2013 7-5-2013 9-9-2013 10-31-2013
Materials de 12-10-2012 1-9-2013 3-8-2013 5-8-2013 7-10-2013 9-12-2013 11-5-2013
Featre Articles
Each issue tackles atopic or event vital to ourreaders interests, includingeconomic reports, businessmanagement advice andnew product inormation
2013 state oF tHeiNdustry rePort
Analysis o actorsaecting the rental
market and thecontractors who rent,includes an exclusiveeconomic orecast byManredi & Associates
tHe reNtalsHow issue
Comprehensivecoverage o new
products introduced atthe only national tradeshow dedicated to the
rental market
aerial iNdustryrePort
In-depth look at thedynamic orces withinthe aerial market with
analysis as to howthey impact the currentbusiness environment
reNters review
Our sta secret shopsrental businesses and
shares experiences andinsights
busiNesssurvival Guide
Rental industry expertsreveal the secrets to
surviving and thrivingin the current business
climate
2013 editors CHoiCeawards
Rental s editorial staselects the years topproducts available inthe equipment rental
industry
2014 sHowCase
Annual pictorialproduct guide
displaying hundreds oproducts available to
rental eets
Special Reports
Inormation to eectivelyserve rental customers
Blades, Saws Engines, Trailers
Business ManagementSoware
Attachments Pumps Debris Handling Engines
Business ManagementSoware
EarthmovingBig iron is a big part o many rental businesses, and each issue eatures coverage o earthmoving equipment such as:
s s exc bch-l tnch wh l achmn
Constrction SpportContractors increasingly look to rental and rely upon equipment such as:
sc n m M Hnng Cnc Cmpcn P sc
DIY/LightHomeowners are renting more than ever, and to help rental businesses serve that customer base, each issue eatures DIY/Light equipment such as:
ln n Gn F n Cp C Hn t
Bons/Show Distribtion aed smm & CoNdeX,Nn Pmn exp,
woC
ara th rn sh,iPaF smm/iaPa
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iPaF u.s. Cnnn,staFda
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elevatiNG saFety
Dates and topics are subject to change without notice.Throughout 2013, watch for special reports on sustainable construction.
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18,500* pavementproessionals sbscribeto our print publication
67.4%o subscribers
are in corporatemanagement**
How-to resorce
or pavement contractorsWen yo pane wPavement Maintenance & Reconstruction, yo messageeaces conacos wo specalze n pavng, sealcoang, spng, sweepng, cac
epa an/o pavemen epa. Conacos n pavng an pavemen manenance
ely onPavement as e ow-o ge o nnng e bsnesses moe
eecvely an pofably.
Get increased credibilitywen yo pane wPavement, sevng e pavemennsy o 27 yeas w eoal coveage a aesses e ene le cycle
o pavemen.
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oppony o mee yo clens an pospecs ace o ace.
Adience Proile:By bsiness and indstry*
*Based on June 2012 BPA Statement
**Publishers own data
Png/pmnmnnnc
Gnmn
Pmn mnnnc n
oh cnc
Png/pc
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By job title*
100% qualifed circulation byindividual name and title or unction
Cpmngmn
opnpnn
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PaveMeNt
EquipmentToday
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2013 Editorial Calendar
JaNuary FebruaryMarCH/aPril May
JuNe/July
auGust/sePteMber
oCtober/NoveMber deCeMber
Ad close 12-5-2012 1-11-2013 2-15-2013 4-10-2013 5-21-2013 7-18-2013 9-20-2013 11-8-2013
Materials de 12-10-2012 1-16-2013 2-21-2013 4-15-2013 5-24-2013 7-23-2013 9-25-2013 11-14-2013
Best Practices Focs MaNaGiNG aCoNtraCtiNG
busiNess
Industry trends
Contractor profles
Job stories
Articles by NPEspeakers
PaveMeNtPreservatioN
Contractor profles
Job stories
Technology update
sealCoatiNG
How to eature
Contractor profles
Job stories
striPiNG
How to eature
Contractor profles
Job stories
2013 toPCoNtraCtorraNkiNGs
Paving
Sealcoating
Striping
Sweeping
PaviNG &CoMPaCtioN
How to eature
Contractor profles
Job stories
CoNtraCt sweePiNG
How to eature
Contractor profles
Job stories
aNNualProduCt
sHowCase
Special ReportsNatioNal
PaveMeNt eXPoshow coverage
state oF tHeiNdustry
sPeCialNaPsa FoCus
PAVEMENT Featres:These topics coveredregularly in our 2013 issues
CONSTRuCTION: Png, mng, cmpcn
MAINTENANCE: scng, png, ccng
REPAIR: in, ph p, pchng
PRESERVATION:s , mccng, chp , g , cp
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CoNdeX
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asPHalt & PaveMeNtiNdustry direCtory
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1/2 Page 3,115 3,020 2,950 2,860 2,765
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1/4 Page 2,115 2,065 2,005 1,945 1,895
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2013Display
ad rates
Ad Sizes & SpecicationsLocated on page 14 or on our marketingand advertising resource center atForConstrctionPros.com/Advertise.
Amy Schwandt, [email protected]
800.547.7377 ext. 1667
Dates and topics are subject to change without notice.
Throughout 2013, watchfor special reports onsustainable construction
EquipmentToday
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29,000* sbscribersall involved in concretecontracting
90.5%* o subscribers
are in management(owners, presidents,partners) so you reachdecision makers
The trsted resorce
or concrete contractorsConcrete Contractors ecae o commecal an esenal concee conacos,gvng yo access o a agee, gly qalfe aence a ns o s as e
aoave bsness esoce. WE kNOW thE iNduStrY og o nsy
connecons an as po membes o ASCC, ACi, CFA an tCA. We eae colmns
by nsy cons Bce Spenan, km Basam, Ba hmpey an dave Wloc.
We ct throgh the cltter o elve aconable nomaon abo conceeeqpmen, ools, cen ecnology, jobse solons, ps on sayng compeve,
fnance, nsance an a os o oe a-ng maeal.
Adience Proile:By bsiness and indstry*
By job title*99.3% qualifed circulation by
individual name and title
spf
eqpmn & h
Mngmn
bh n n cmmccnc cnc
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*Based on June 2012 BPA Statement
**Publishers own data
CoNCrete
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NEW in 2013:
or second cover ormat:Polished and decorative concrete are areas ohigh interest or our concrete contractors whoare looking to diversiy. To provide the industryinsights they seek, we have implementeda second cover or every issue eaturingPolishing Contractormagazine or our newDecorative Contractormagazine.
Polishing Contractor
s e fs pblcaon
ecae o e concee
polsng nsy,
eang new pocs,
pojec pofles, ecncal
acles an bsness
managemen ps.
Decorative Contractor
exploes e ow o an
bsness managemen
o ecoave concee
w ecncal acles,
conaco pofles an
new poc coveage.
EquipmentToday
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CncCnc
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2013 Editorial Calendar
JaNuaryFebruary/
MarCHaPril/
MayJuNe/July
auGust/sePteMber
oCtober/NoveMber deCeMber
Ad close 12-12-2012 2-5-2013 4-16-2013 5-24-2013 7-19-2013 9-12-2013 11-8-2013
Materials de 12-20-2012 2-13-2013 4-24-2013 6-4-2013 7-29-2013 9-20-2013 11-19-2013
Cover Featre
Prole o a leading concretecontractor, detailing thecompanys success and howit got where it is today
saFety sPeCial issue
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n , j ,
qpmnn cnc
pgm.
sHowCase
Annual photo-and-eatures guide to
products or concretecontractors and theContractors Choice2013 Top Products
Topics Concrete cutting
Jobsite technology
Concrete consolidation
Trowels
Finishing
Testing equipment
Pumps and placing
Repair
Forming
Pervious concrete
Site prep
Mixers
Tilt-up
BIM
Industrial oors
Rebar accessories
Roadbuilding
ICFs
Concrete anchors
Soware and computerprograms
Reglar Colmns
Challenging the Systemby Bruce Suprenant
Legal Mattersby Dave Whitlock
Business 101by Brad Humphrey
Bons/ShowDistribtion
woC, NPe, ara CFa asCC, tCa, iCPsC aed, woC
Second Cover
Spplements
F 2013
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Fll Page Spread $7,335 $6,110 $5,090 $4,415 $4,005
Fll Page 4,395 3,665 3,070 2,945 2,860
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1/2 Page Standard 3,305 2,340 2,115 2,045 1,975
1/2 Page 2,665 2,235 1,855 1,800 1,750
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1/4 Page 1,515 1,260 1,060 1,025 995
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2013Display
ad rates
Dates and topics are subject to change without notice.
Throughout 2013, watch for specialreports on sustainable construction
Ad Sizes & SpecicationsLocated on page 14 or on our marketingand advertising resource center atForConstrctionPros.com/Advertise.
Nancy Terrill, [email protected]
800.547.7377 ext. 1387
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10,000* asphaltproessionals sbscribeto our print publication
87.5%o surveyed
subscribers** reportthey have athoritytorecommend, purchaseor speciy equipment
27 years as the inormation
athority or asphalt prodcersand contractorsPane wAsphalt Contractoran yo message eaces vale, nsy
ecson-maes wo n o s as e ceble soce o accae, n-ep
nomaon abo e ene le cycle o aspal an pavng. We know the indstryby eglaly engagng conacos n on-gong scssons, aenng ae evens
an vsng jobses.
Asphalt Contractoreaces maeals poces, gway conacos an pblc
wos ofcals w ccal ow-o nomaon on e aspal nsys ee
Ps pocon, pavng an pesevaon an elves e laes nsg an
paes on eqpmen an ecnology o s nsy.
Adience Proile:By job title*
Pn/on
sp/Mng/em, F/eqpmn
Mng
vP/Gn Mng
Pjc sp/ engn
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aphcnc
aph pc/cnc
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By bsiness and indstry*
*Based on June 2012 BPA Statement
**Publishers own data
asPHalt
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2013 Editorial Calendar
JaNuary FebruaryMarCH/aPril May
JuNe/July auGust sePteMber oCtober NoveMber deCeMber
Ad close 12-5-2012 1-9-2013 2-4-2013 4-8-2013 5-14-2013 7-3-2013 8-6-2013 9-4-2013 10-2-2013 10-30-2013
Materials de 12-10-2012 1-14-2013 2-7-2013 4-11-2013 5-17-2013 7-9-2013 8-9-2013 9-9-2013 10-7-2013 11-4-2013
Special Reports world oFasPHalt
Show Report
QualityCoNtrol
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SHOWCASEAND BuYERS
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2014 iNdustryForeCast:Industry
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Plant Matters Innovative, how-to solutions to maximize production capabilities
Paving Innovations Project proles address specication and logistical challenges
Pavement Preservation Meet the growing demand to maintain the countrys aging inrastructure by ocusing on techniques and equipment to extend the lie cycle o good roads
New Prodcts The latest equipment and technology unveiled to the asphalt industry
Bons/ShowDistribtion
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1X 4X 6X 8X 12X
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Edcating contractorson the sstainableconstrction opportnitydo yo beleve a ecang conacos on ssanable conscon bes
pacces s mpoan o e e o e bsnesses, o nsy an
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close e nomaon gap, emonsae yo companys commmen o
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Get in on the action as a sponso o o qaely gal eons, awa-nomnae Pa app, monly e-newslees, webse an all pn sse.
Evens an connng ecaon ae comng soon.
Editorial Calendar:
116,000 sbscribers** in highway
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**Publishers own data
iPad edition downloads**as o August 28, 2012
un s innn
MarCH JuNe sePteMber deCeMber
Ad close 2-1-2013 5-2-2013 8-2-2013 10-29-2013
Materials de 2-8-2013 5-9-2013 8-7-2013 11-5-2013
In every isse: Sustainable Project Profle Sustainable Products Saety and Well Being
Demolition/Recycling Education/Training Minimizing Emissions
Optimizing the Use o Renewable Resources
Includes the print edition.Dates and topics are subject to change without notice.
Sean Dnphy, [email protected] / 800.547.7377 ext. 1504
Sponsorships are available at many price levels.More inormation is available atForConstrctionPros.com/Advertiseor call your Cygnus integrated media consultant at 800.547.7377.
susC
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mailto:Sean.Dunphy%40Cygnus.com?subject=http://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertisehttps://itunes.apple.com/us/app/sustainable-construction-magazine/id452743719%3Fls%3D1%26mt%3D8http://www.forconstructionpros.com/advertisemailto:Sean.Dunphy%40Cygnus.com?subject=7/29/2019 Construction Interactive-MK 0213
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CONTRACTORS ON THE GO:
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49% use a laptop withmobile web access+
21% use an iPad orother tablet+
+Source: Eric Mower + Associates Group B2B Contractor Insight Study January 2012
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7/29/2019 Construction Interactive-MK 0213
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eveNts
High-toch lead generationWee yo exb a one o e Cygns-sponsoe ae evens o a anoe nsy
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National Pavement EpoNaonal Pavemen Expo Janay 23-26,
2013, n Nasvlle, tennessee bngs
ogee venos an conacos wo mae
e lvng om pavng, sealcoang, spng,
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Wee eqal pas ecaon, newongan byng oeng someng o
pavng poessonals a evey sage o e
caees. tae avanage o s pemm
oppony o mee yo clens an
pospecs ace o ace.
Live-streaming videoBng yo even, poc elease o boo
pesence o le w lve-seamng veo,
playe on FoConsconPos.com an
yo webse.
Trade show promotion and videosdve afc o yo ae sow boo
w pe-sow pomoon va e-blas,
poc sowcase o veo elvee o
o sbscbes nboxes. Nee a poc
o sevce veo? O veo eam wll
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anng an oe copoae ses. An, well
a on FoConsconPos.com.
Webinars/webcastsLoong o leas? Name ecognon?
Posonng as an nsy expe o og
leae? As abo a ml-mea webna o
webcas o accompls all ee goals.
LIVE streaming romWorld o Concrete 2012
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33% sold product/equipment as a direct
result o the show** Based on NPE 2012 post-show exhibitor survey.
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soC
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Past the hypeA Cygns, wee pas e ype o socal mea an vng no wa
wos an negae, nowlege-base appoac.
Cec o e TRACKtion Leads pogam, a new Cygns pogamsng socal mea analycs complemene by eseac n a
acable, ney oma. Enance a long ls o leas w
aconable nomaon an eny e ey nvals wo ae
eepng yo messagng alve on socal ses.
Engage socal mea cannels o socal eeals, newong,
blng elaonsps an engagng w csomes an pospecs.
B socal mea oesn sccee n a vacm. Son w
gal, moble an pn o n engagemen no sales.
O blogs, wees an poss lea eaes o FoConsconPos.com
an yo avesng message, wee yo pocs an sevces
ae cene sage.
soCial
Facebook claims552 million dailyactive userson average inJune 2012Facebook Newsroom
(http://newsroom.f.com/content/deault.
aspx?NewsAreaId=22)
soCial
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Annoncing Cygns AnalyticsWe ae please o nvel o evolonay ec ool a ncopoaes socal
mea, popeay eseac qesons, pesonal urLs an ml-cannel
acng o agmen yo maeng campagn.
is no goo enog o geneae sales leas wo a plan o mae e sale.
Cygns Analycs can gve yo a compeve avanage by ansomng
aa no meanngl nomaon an aconable mae nowlege.
Engagement ReportEngagemen s no longe ocse on wee yo csomes ne n o
yo messagng. is ow engage ey ae w yo, yo compeos
an e mae n geneal an wa ves ose connecons. te
Engagemen repo elps eny yo maeng saegys sengs
an weanesses an poves compeve bencmas.
TRACKtion Leadste bes way o now yo ban/message s ganng acon w ey
pospecs s o ac wos psng yo message o e maeplace.
Cygns Analycs as ceae e trACkon Leas pogam o o js
a. By acng engagemen n socal mea an oe gaeng pons,
we can eny yo oes pospecs an ow ey ega yo ban,all n eal me!
Cygns Proler Lead ReportGeng los o leas, b no se WhO ey eally ae? Cygns Pofle
Lea repo can fll n e blans by ang qalyng nomaon om
o aabase o eny emogapc nomaon a elps yo age
yo maeng ollow p.
Lead Enrichment Programhave oo many leas an no me o o anyng w em? O Lea
Encmen Pogam can ne yo leas o elp qaly an
eny poenal byes.
NEW!
Convertdata into
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Engagement Report
TRACKtion Leads
aNalytiCs
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The only tool o its kinddesigned to measre theeectiveness o yor digitalcommnication strategies.Engagemen s no longe ocse on wee
yo csomes ne n o wa yoe sellng. isow engage ey ae w yo, yo compeos,
e maeplace, an wa s vng ose
connecons.
te Cygns Analycs Engagemen repo elps
eny sengs an weanesses n yo
maeng saegy an poves compeve
bencmas.
Mease e expose an consmpon o yo
messagng nclng news acles, pess
eleases, blogs, veos, poc lsngs, webcass,
pocass, an we papes on o gal
plaoms.
Yor cstomized EngagementReport measres:
Your exposure vess yo compeos
Engagement by market segmens an les
The volume o yo obon commncaons
Yo will learn: how yo sac p agans e compeon
how well yo maeng saegy s peomng
insgs no wa e mae fns neesng
an acs pon
Wa conen nceases engagemen an sales
Report sections inclde: Content Overview and Share
An ovevew o yo webse afc, an conen
sae, compae o companes le yo.
Content Effectiveness
An ovevew o ow yo conen s consme,
an wc conen s mos eecve, compae
o companes le yo.
Categories and Channels
A vew o ow yo conen s caegoze, an
n e cannels appeas.
Audience Overview
A loo a e aence vewng yo conen,
compae o companes le yo.
Leads and Investment
Analyss o yo poc nvesmen, an leas
eceve, compae o companes le yo.
EngagementReportYour Content8,234 Visits
13,493 Page Views
1.64 Pages/Visit
93 Content
89 Visits/Content
Companies Like You(Average)
3,494 Visits
5,691 Page Views
1.63 Pages/Visit
51 Content
69 Visits/Content
Content Share
YOU: 20.8 %
A: 15.3 %
B: 4.5 %
C: 0.1 %
D: 0.4 %
E: 2.9 %
F: 10.7 %
G: 24 %
H: 2.8 %
I: 18.7 %
Eme o oo oe CoeOeewomoed
eNGaGeMeNt
EquipmentToday
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MarkEtingCaMpaignBEgins
DirECt Mailw eo Urle o Jo
Datacued om/ue
Jo sharEso occommu d em
45 eoe ccedo Jo o dwe o e d e
28 eoe fed ouom/ue
7 eoe owde mee oo e occommue
JOhn sMithInfluence ProfIle:
352fids
212fws
104ctis
45 28 7rEspOnD tOJOhns pOst
COMplEtEsUrvEy
sharE thEMEssagE
JOhns inlUEnCE On sOCial COMMUnity
sharEs ExpanDCaMpaignExpOnEntially
tc couedefe
Combine direct marketing with social mediaand primary research to generate highlyqalied leads that convert into sales.te bes way o now yo ban/message s ganng acon w ey
pospecs s o ac wos psng yo message o e maeplace. Cygns
Analycs as ceae e trACkon Leas pogam o o js a. By acng
engagemen n socal mea an oe gaeng pons, we can eny yo
oes pospecs an ow ey ega yo ban, all n eal me!
A e oppony o elve a be, agee svey an yo ave a ool
a no only wos smae, b ae oo!
W trACkon Leas yo can al n o e ey nvals wo ae
eepng yo message alve on socal ses an specfcally age em n
e malngs.
TRACKtion Leads enables yo to: Bl a csom campagn aon a poc pomoon
develop csom lanng pages an Pesonal urLs (PurLs)
As popeay eseac qesons Ceae new maeng cannels og socal mea
tac eac cannels peomance
Geneae gly aconable leas
TRACKtion Leads
Get real-time results and know exactlywho your brand/message advocates
are via tracking their interaction.
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For updated inormation throughout the year, visitour marketing and advertising online resource at
ForConstrctionPros.com/Advertiseor call your
Cygnus integrated media consultant at 800.547.7377.
800.547.7377Cnc n n n xpnc
n n--n mng pnnng.
Kris Flitcrof
exc vc Pn
ex. 1646
Debbie George
vc Pn, Mng
ex. 1709
Greg udelhoen
vc Pn, Cnn
ex. 1502
Norine Conroy
dc dg bn
ex. 1330
Sean Dnphy
Gp Ph, Equipment Today,
Sustainable Construction n
OEM Of-Highway
ex. 1504
Amy Schwandt
Ph, Asphalt Contractor
n Pavement
ex. 1667
Eric Servais
Ph, Rental
ex. 1713
Nancy Terrill
Ph, Concrete Contractor
ex. 1387
Jill Draeger
ing M Cnn
ex. 1617
Tammy Jeson
ing M Cnn
ex. 1696
Barb Levin
ing M Cnn
800.538.5544
Denise Singsime
ing M Cnn
ex. 1381
Tom Ltzke
Nn am
n tc Mng
630.484.8040
1233 Jn a.
F ann, wi 53538
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