Understanding the Pattern of Business Success
What does this mean to me?
How can I use this idea?
What can I do right away?
(T + C + ECF) x DE = Success
The Four – I’s
• Ignorance• Inflexibility• Indifference• Inconsistency
How to avoid the Four I’s 1-10• Aggressive external market focus.
• Aggressive customer focus.
• Keep the “Main Things” the main things.
• Bullish on knowledge sharing and learning.
• Teamwork is mandatory – not optional.
• Passion and commitment at all levels.
• Foster a healthy paranoia.
• Revel in change.
The rate of internal innovation must
exceed the rate of external innovation”
II > EI
The Key To Success in the New Normal…
•Nimbleosity
•Nim-bo-licous
All effective strategy is simply…Valued Differentiation x Disciplined Execution
1,300,000 interviews: Basic 4 + 1
Goal Setting
TrustAccountability
Communications
RECOGNITION
Wow No Surprises Cheer
1-10
Extreme
Customer Focus
Web of Value: VOC + MOT + WOM
VOC1-10
Moments Of Truth1-10
Internal VOCMillennials and Gen Z
• Want a relaxed workplace• Friends and lifestyle above work• Addicted to technology• Need feedback, praise and recognition• Desire flexibility• Need to see their career path• Company values are critical• When not happy they will walk
• To lead them… Respect + Competence
43% - 74% of purchasing decisions = WOM/T
The five keys to accountability
1. 100% Clarity + Appropriate Authority
2. 100% Agreement
3. Track & Post
4. Coach, Mentor, Train and Support
5. Reward Success / Punish Failure
1-10
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