Download pdf - Competence Center Process Management Real Estate · Process Management Real Estate Does agile management foster corporate success? Finance Client Employees ... In a nutshell Agile

Competence CenterProcess Management Real Estate

PropTech Innovation Summit

Agile management in the real estate industry –

Does it work?

Prof. Dr. Marion Peyinghaus, Berlin 2019


16.05.2019 ▪ S. 2

Competence CenterProcess Management

Real Estate

Benajmin Fischer, FAZ, 12.04.18

FAZ

„Rugby for the office“


16.05.2019 ▪ S. 3


Real Estate

How much agility does the real estate industry need?

• Survey 131 Participants

• Interviews 35 Participants

• Publication July 2019

• Download ccpmre.de


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Real Estate

Research questions

Does agile management foster corporate success?

Which parts of agile management are beneficial?

What are the risks of agile management?


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Real Estate


Finance Client

Employees

Innovation

Processes


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Real Estate


Finance

Client

Employees

Innovation

Processes

22%

38%

42%44%

59%


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Real Estate


Culture

Processes

Agile

methods

Digitalisation

Employees

Workplace

Organisation

Work

modalities

Leadership


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Real Estate


Employees

ProcessesAgile

methods

Digitalisation

Culture

Workplace

Organisation

Work

modalities

Leadership

20%

19%

32%

45%

46%

75%64%

66%

61%


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Real Estate

Growth

Effect

Lost energy

Lost potential

40%

20%

40% 80%

Do we invest in the right parts of agile management?

CultureProcesses

Agile

methods

Digitalisation

Employees

Workplace

OrganisationWork

modalitiesLeadership


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Real Estate

What are the risks of agile management?

Agile project

management

Laissez-

faire

leadership

Clothing

style

FinanceClient Employees


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Real Estate

„Our clients often perceive

it as chaos.“Project Development Company, March 2019

Agile project

management


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Real Estate

„Our biggest problem:

we don't see the

risks anymore.“Investment Manager, March 2019

Laissez-faire

leadership


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Real Estate

Barbara Frett, Spiegel Online, 12.03.19

„Those who

work in jogging

pants, do so with

a different

attitude“

Clothing

style


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Real Estate

Solution: Back to conventional organizations?

Finance Client

Employees

Innovation

Processes


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Real Estate

Solution: Back to conventional organizations?

Finance

Client

Employees

Innovation

Processes

11%

29%

36% 17%

37%

14%

Processes


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Real Estate

In a nutshell

Agile management is indeed successful

Human factor is decisive, not the working conditions

Self-organization is not a self-runner and should be organized


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Real Estate

„Be flexible,

stay responsible.“Project Development Company, March 2019

Competence CenterProcess Management Real Estate

Thank you very much for your attention!