PHASE 3WHAT IS THE CREATIVE

MESSAGING?

WHAT IS THE REASON TO BELIEVE?

PHASE 2 WHAT IS THE CREATIVE

MESSAGING?

WHAT IS THE REASON TO BELIEVE?

MEDIAWHAT CHANNELS WILL BE

USED?

MEDIAWHAT CHANNELS WILL BE USED?

MEDIAWHAT CHANNELS WILL BE USED?

CURRENT CONSUMER BEHAVIOR DESIRED RESPONSE

WHAT MEDIA CHANNELS ARE THEY USING

WHAT DO YOU WANT THEM TO DO?WHO IS THE TARGET MARKET

PHASE 1WHAT IS THE CREATIVE

MESSAGING?

WHAT IS THE REASON TO BELIEVE?

COMMUNICATIONS FRAMEWORK