COLBOURNE COLLEGE PARTNERSHIPS IN

SUSTAINABLETOURISMThe role of the government – National Tourism Organisations, the private sector, and local communities

GOVERNMENT APPROACH TO DEVELOPMENT

PASSIVE INVOLVEMENT – can be mandatory or supportive

• Passive Mandatory– The government passes legislation to govern

foreigners working at a destination, to facilitate air access etc.

– offer general investment incentives. – Provide appropriate infrastructure

This is not done with the tourism industry in mind but the

industry benefits indirectly.

GOVERNMENT APPROACH TO DEVELOPMENT

• PASSIVE INVOLVEMENT cont’dPassive Supportive– Government may approve of

privates sector’s efforts to develop the tourism industry with little input

– They may go as far as offering tourism courses – most of which have little relevance to the needs of the industry

GOVERNMENT APPROACH TO DEVELOPMENT

ACTIVE INVOLVEMENT – may be managerial or developmental

Active Managerial • The government sets out objectives for the

industry• Establishes relevant agencies and legislation to

help attain objectives• It provides investment facilities for individuals

and companies desirous of investing in tourism• They may also negotiate air access with the

expansion of the tourism industry in mind• And provide any support needed without getting

involved

GOVERNMENT APPROACH TO DEVELOPMENT

ACTIVE INVOLVEMENT cont’dActive Developmental• The government or its agencies may take

on operational roles in the industry • In terms of the allocation of scarce

resources, they discriminate in favour of the tourism industry

• If needed, they become involved in industry operations

NATIONAL TOURISM NATIONAL TOURISM ORGANIZATIONS (NTOs)ORGANIZATIONS (NTOs)

• Primarily government entities• Primary responsibility -

development and implementation of a country’s tourism policy.

Structure of NTOs

General structure is dependent on:• the roles of government and private

sector in the development and management of tourism

• the level of centralization of Government

• the importance ascribed to tourism.• The availability of public and private

capital for tourism promotion and development.

National Tourism OrganizationsNational Tourism OrganizationsStructure and ScopeStructure and Scope

• An NTO may be:– a full government ministry– a government agency or bureau– a quasi-government organization

or– a private national organization.

Governments have the right to address the following issues as identified by UNWTO: Fulfilling the right to leisure and holidays Preparing citizens for tourism Developing the economy through

tourism Fostering social and cultural

development, and Safeguarding and protecting the

environment

RESPONSIBILITIES OF NTOs

Can be broadly classified under:– Policy– Planning & Development– Statistics & Research– Education & Training– Marketing Services– Community Sensitization

RESPONSIBILITIES OF NTOs

NTOs in Jamaica

• Public Sector– Ministry of Tourism Entertainment &

Culture– Tourism Product Development Co.

Ltd.– Jamaica Tourist Board– Jamaica Vacations Ltd. – Jamaica Reservation Service

RELATIONSHIP BETWEEN MTEC AND ITS RELATIONSHIP BETWEEN MTEC AND ITS AGENCIESAGENCIES

MINISTRY OF TOURISM

ENTERTAINMENT & CULTURE

JAMAICATOURISTBOARD

TOURISMPRODUCT

DEVELOPMENTCOMPANY

JAMAICA VACATION(JAMVAC)

(JRS)

Bath & Milk River Spas

River Rafting Authority

MINISTRY OF TOURISM MINISTRY OF TOURISM ENTERTAINMENT & CULTUREENTERTAINMENT & CULTURE

MISSION STATEMENT:MISSION STATEMENT:The Ministry, with the assistance of the agencies which fall under its purview, serves to facilitate and encourage growth of a diversified tourism industry in ways which maximize the social and economic benefits to Jamaica and at the same time allow for the conservation and preservation of the environment.

• Policy formulation and legislative reform.

• Resource allocation to the agencies.• Monitoring and reporting on the

performance of the agencies • Ensuring agencies compliance with

the regulations governing their establishment.

Role of MTECRole of MTEC

Role of MTECRole of MTEC

• Administer incentive programmes.

• Undertake long range planning that will ensure the sustainability and orderly development of the tourism sector.

PLANNING FOR SUSTAINABILITY

The Jamaican government developed a Master plan for Sustainable Tourism Development• Commissioned in 1998• Submitted to parliament in 2000• Finalised in 2002

AREAS FOR CONCERN• Growth rate declining• Losing competitive advantage –

Cuba, DR• Product poor – need to capitalise

on strong points• Degrading of natural environment• Lack of full support from the

people

MAIN FOCUSMAIN FOCUS

•Community-based tourismCommunity-based tourism•Improving visitor experienceImproving visitor experience•Establishing a sustained Establishing a sustained market positionmarket position•Emphasise environmental Emphasise environmental sustainabilitysustainability•Make industry more inclusiveMake industry more inclusive

TOURISM PRODUCT DEVELOPMENT COMPANYMISSIONTo facilitate the diversification, development and improvement of the tourism product utilizing an experienced and qualified staff to enhance visitor experience by building consensus and strategic alliances with industry stakeholders in order to engender socio-economic growth.

TOURISM PRODUCT DEVELOPMENT TOURISM PRODUCT DEVELOPMENT COMPANY LTDCOMPANY LTD

EXCUTIVEDIRECTOR

PRODUCTDEVELOPMENT

PRODUCTQUALITY

CORPORATE SERVICES

OBJECTIVES OF TPDCo

• Establish, inspect, and monitor standards of all tourism entities

• Facilitates the licensing of all tourism entities and monitors compliance

• Create, organize and conduct training and skills-upgrading programmes which will facilitate human resource development in the tourism sector

• Develop plans and programmes for the improvement of resort areas

• Assist with the improvement of the infrastructure and physical environment of resort towns;

• Encourage investment in tourism-related activities

OBJECTIVES OF TPDCo

• Undertake market research to inform the decision-making process

• Promote Jamaica as a preferred destination

• Build and maintain good relationships with international travel partners (tour operators, travel agents, airlines), local operators and policy makers

• Identify and target new and emerging consumer groups which present opportunities for the Jamaican tourism industry

JAMAICA TOURIST BOARDJAMAICA TOURIST BOARDRESPONSIBLITIESRESPONSIBLITIES

• Track industry performance – and do comparative analyses both internationally

and regionally.

• Communicate timely and useful marketing information and market intelligence to local operators, financiers and policy makers.

• Attract adequate airline service, both scheduled and charter, from targeted gateways.

JAMAICA TOURIST BOARD JAMAICA TOURIST BOARD RESPONSIBLITIESRESPONSIBLITIES

• Market the unique features of the country’s cultural heritage in order to achieve competitive advantage.

• Provide the major link between the Government and the industry and maintaining communication with industry representatives.

• Foster an understanding of, and building support for the industry among the local communities.

JAMAICA TOURIST BOARD JAMAICA TOURIST BOARD RESPONSIBLITIESRESPONSIBLITIES

NATIONAL ENVIRONMENT & PLANNING AGENCY• Established in 2001• Merger of the Natural Resource

Conservation Authority, The Town Planning Department and Land Development and Utilisation Commission

• Aim – to integrate planning and environmental management

NEPA’s MissionTo promote sustainable development by ensuring protection of the environment and orderly development in Jamaica through highly motivated staff performing at the highest standard.

LEGISLATIVE MANDATE

• The Natural Resources Conservation Authority Act;

• The Town and Country Planning Act; • The Land Development and Utilization

Act; • The Beach Control Act; • The Watershed Protection Act; and • The Wildlife Protection Act

THE ROLE OF THEPRIVATE SECTOR

MAIN RESPONSIBILITIES

• Lobby government on behalf of their members

• Conduct marketing for members e.g. trade shows etc

• Establish regulations and standards for members

• Research and training to enhance members performance

E.G. NTOs IN JAMAICAPrivate Sector

– The Jamaica Hotel and Tourist Association (JHTA)

– Jamaica Association of Villas and Apartments (JAVA)

– Jamaica Union of Travellers Association (JUTA)

Reference• Association of Caribbean States. http://

www.acsaec.org/Tourism/Turagrmtindexeng.htm • Caribbean Tourism Organization. “Caribbean Tourism Organization Opens

23rd Conference with Challenges to Preserve, Protect & Improve Product”; http://travelfile.com/www/custom/1/012/3837/news/opening.ht mlx

• The Courier. “Hospitality is Big Business: Jamaica’s Tourist Sector”; n. 138, March-April 1993

• (http://www.jtbonline.org/pages/default.aspx).• (http://jis.gov.jm/ministries/tourism-and-entertainment/).• (http://www.jhta.org/).