Does cognitive heuristics help electorate make better decisions and vote for right candidate?
Zhou Hao 11186119Kittikun Sangnin 11307345Jiayuan Huang 11472267
Introduction
•Cognitive Heuristics
•Our question
• Why is it Interesting? public issues effectiveness of decision making process by
voters right leader?
Literature Review• Political Cognitive Heuristics
Party AffiliationIdeologyEndorsementsPolls resultCandidates’ Appearance
• Lau and Redlawsk’s HypothesesAll voters employ heuristicsEffectiveness vs. SophisticationComplexity of Situation vs.
Frequency/Accuracy of Use
Literature Review (Continue)
•Methodology : Dynamic Process Tracing, Mock Election
•Analysis of Result
•Their Discussion
Discussion
•Result of using cognitive heuristic
Efficiency
Political experts
Biases
Direct Measure
Political Sophistication
Situational Factors
Reflection
• Limitations of article
Research design lack in “mundane realism”
Evaluation of the candidates’ effectiveness lack
in the appropriate measurement
Study is held on the large scale of area, it
should be carried out the small primary election
Conclusion
• voters applied the cognitive heuristics in decision making• It is reasonable to conclude that the
political sophistication result in the better use of cognitive heuristic.• In the complex environment, there is an
increase in the probability of application of the cognitive heuristic by voters.
Reference
• Lau, Richard R., Redlawsk, David P., 2001. ‘Advantages and Disadvantages of Cognitive Heuristics in Political Decision Making’. American Journal of Political Science 45(October):951-971. • Kahneman, Daniel, Paul Slovic, and Amos
Tversky, Eds. 1982. ‘Judgement Under Uncertainty:Heuristics and Biases’. N` ew York: Cambridge.