© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1Cisco Confidential 1© 2012 Cisco and/or its affiliates. All rights reserved.
Giuliano Di Vitantonio
Cloud Supply and Demand:The Customer Perspective
Vice President, Data Center and Cloud Marketing
Cisco Gartner Data Center Conference
Las Vegas, Nevada
December 5, 2012
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Session Flow
Cisco Cloud Overview
Customer Perspective
Discussions and
Your Questions
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
Healthcare
Hybrid
Public Private
Government
RetailMedia
People
Business
Government
Cloud Provider
Cloud Provider
Cloud Provider
Cloud ServicesSupply
Cisco’s Cloud Vision: A World of Many Clouds
Cloud Services Demand
Enabling the Cloud’s Demand-Supply Ecosystem
Efficiency& Agility
Accelerated Deployment
Security Assured Experience
New Revenue Streams
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
Cloud Options
Private On Premise Public SaaS
Multi-vendorbest of breed
Singlevendorintegrated
Valueadd
Hyper scale
Public Infrastructure
Source: SMO Model
1. Applications on best of breed infrastructure
2. Integratedstacks
3. Value-add clouds IaaS/VPC
4. Giant clouds IaaS
5. Best of breed SaaS
6. Giant clouds SaaS
Total Demand
Cloud Services: $25-32BCloud Infrastr.: $23-29B
Cloud Services: $18-22BCloud Infrastr.: $1-2BCloud Infrastr.: $30-39B
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
Cisco’s Cloud Strategy
Enable Cloud Providers and Enterprises to Deploy Differentiated Cloud Services
Lead in Selected SaaS Categories, where Cisco has Differentiated Application IP
Cisco WebEx Collaboration
Cisco Cloud Security
Cisco Cloud Platform
Cloud EnablementServices
Unified Data
Center
CiscoApplications
Cloud IntelligentNetwork
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
Solutions for the Demand SideSolutions for the Supply Side
Cisco’s Cloud Infrastructure Portfolio
Cisco Nexus® Family
Cisco UCS™
FamilyASR
FamilyCRS
FamilyISR
Family
Cloud EnablementServices
Unified Data
Center
Cloud IntelligentNetwork
UnifiedManagement
SecureX
CloudConnectors
Vblock plus Unified Management
FlexPod plusUnified Management
DeployingPrivate Cloud
Purchasing PublicCloud Services (IaaS)
IaaSSolution
Deploying PublicCloud Services (IaaS)
PartnerServices
Powering Clouds by uniquely combining Unified Data Center and Cloud Intelligent Network
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
Session Flow
Cisco Cloud Overview
Customer Perspective
Discussions and
Your Questions
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
CSC
Company Description• Global IT powerhouse
• Innovation: cloud, cyber security, big data and analytics
• Focus: application, infrastructure, and business process services; consulting; software and IP
Cloud Perspective and Strategy• Create next-generation cloud solutions for
the enterprise
• Enable standard workloads that are secure, reliable, easy to use, and supported by an innovative business model
Business Impact of Cloud• Enable new revenue sources and profit to
businesses
• Increase productivity, expand the bandwidth of IT to do more
• Enable secure consolidation of government / business data centers
Cloud-related Results• Leader in Gartner IaaS Magic Quadrant
• Launched only opex private cloud BizCloud – workload-ready in 10 weeks
• Developing IP to automate control of enterprise applications in the cloud
A global leader in providing technology-enabled business solutions and services
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
PayPal
Company Description• Global online payment company—An eBay
Company
• More than 113 million active accounts in 190 markets and 25 currencies around the world
• Localized websites in 21 markets
Cloud Perspective and Strategy
• Solves the IT supply/demand issue
• Transforms enterprises into service providers to remain competitive
• Launched PayPal Community Cloud (PCC)
Business Impact of Cloud
• Time to market
• Growth
• Efficiency
Cloud-related Results• On demand self service
• Rapid elasticity
• Resource pooling
• Measured service
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
Session Flow
Cisco Cloud Overview
Customer Perspective
Discussions and
Your Questions
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
Thank you.