Class 2Getting Your Point Across
Getting your point across Communication does not occur until the listener/reader understands what you are communicating.
www.eigosmith.info
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Evaluation Results - Challenges
Reading Writing Listening to native at native speed Speaking …
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Evaluation Results - Challenges
Listening to native at native speed Speakers vs. listeners (Related to blood type?)
http://esl.about.com/od/englishlistening/English_Listening_Skills_and_ActivitiesEffective_Listening_Practice.htm
Text-to-speech website http://free-translator.imtranslator.net/speech.asp
DVD listening, first with ENGLISH subtitles
Music listening with lyrics, karaoke www.lyricsfreak.com
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Speaking: How to get your point across in 30 seconds or less – Milo O. Frank
Objective
Listener Approach Hook Subject Ask for it
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Objective - Why
What is your goal for the communication?
Just ONE objective at a time 5 minutes = 10 x 30 seconds
Is it clear to you? You don’t always have to state it to the
listener
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Listener – Whom
With whom will you communicate? Is it the right person?
the one who can get it done What is the person’s background,
what are his/her objectives/role? What motivates this person, what is
important to him/her?
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Approach – Key Point / Persuading Idea
Single idea or sentence that will lead to your objective Supports your objective Gives focus to your conversation Considers needs of your listener
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Hook – Attention Getter
Used to get attention Headline or catch-phrase Most unique, interesting part of your subject
Supports your objective
Examples: “What not to do in bed” (pg. 47) “Extinction is forever”
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Promotion
How we communicate about our company and our products to our customers and to the world to advance our business
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Subject
Main content Who, what, where, when, why & how
Explains and reinforces objective Relates to listener and fits approach
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Ask for it – The Close
Call to action or reaction Action: ask directly to agree/act on next
step Reaction: “soft-sell” - no specific
request made…listener moves on his/her own based on motivation from conversation
Movie: Glengarry Glen Ross “Always Be Closing”
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Homework
Writing: 80 words or less You should (or should not) support nuclear power
because… (send by email by 6/10)
Reading: Handouts: economist.com Websites: about.com
http://esl.about.com/od/englishlistening/English_Listening_Skills_and_ActivitiesEffective_Listening_Practice.htm
Speaking Read articles/editorials/letters to the out loud Voice recorder
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