Under the Big TentExploring the Positioning of the Two
Leading Circus Entertainment Providers
Kerri Martin10/11/13
vs.
• Rich history & tradition• Families
• Three ring circus
http://www.youtube.com/watch?v=Kb4GNd4Q3PM
http://www.youtube.com/watch?v=7uc9lUuJQpE
• Adults• Classier
& more artistic• Special night out
• Pricing
Category Points of Parity
• Clowns, jugglers, acrobats, & aerialists
• Traveling shows in arenas & under tents
A circus just wouldn’t be a circus!
CorrelationalPoints of Parity
• Price vs. Quality• Sense of tradition vs.
Behind the times• Youth vs. Inexperience
Theatrically• Unique, stand alone
productions with a theme & plot
• Character driven• Elaborate changing sets• Original music
World’s leader in circus artistry
Animal Acts• Symbol: Asian elephants • Elephant parade• Also feature: horses, dogs,
goats, llamas, tigers, and lions
Among working class families with young children, Ringling Bros. and Barnum & Bailey is
the brand of circus entertainment that delights and amazes audiences of all ages because it provides an affordable show featuring
animals that creates lifetime memories.
Among middle and upper class adults, Cirque du Soleil is the brand of circus entertainment that keeps you on the edge of
your seat spellbound in wonderment because it provides
a theatrical performance showcasing the very best in acrobatic and aerial artistry.
Whether you want an energetic and peppy three-ringed extravaganza
or
an artistic and original acrobatic performance,
you are always in for a treat when you go to the circus!
Any Questions?