Social Media Best Practices“The Good, the Bad and the Crazy”
© 2006-2010, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
Howard Brown
CEO, CircleBuilder Software, LLC
2© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
3© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
The largest social network in the world is?
1.) Twitter
2.) Facebook
3.) LinkedIN
4.) None of the above
4© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
The Largest Social Network is?
• Christianity – est 2.6 billion / 5 million churches worldwide
• Islam – est 1.8 billion – fastest growing religion via birthrates
• Hinduism – est 1.3 billion
Definitions
6© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
Social
Media
Web 2.0
Viral
Marketing
Digital / Interactive services
Spread like wildfire / 2 people tell 2 people
Conversations / communications onlineDigital
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Digital communications - everywhere
• Texting
• IM
• VOIP
• Community
• Commerce
• Content
• Blogging
• Intranets
• Mobile Apps
• Audio
• Video
• Chat
• Discussion
• Surveys
• Gaming
• Contests
• Education
• Navigation
• Coupons
8© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
The Modern Day Marketplace• Digital Communications are Vital to the Church today and in
the future
• Resources and strategy must be developed in order to reach core committed and unchurched
– Over 600 million on Facebook for connecting, photo sharing, conversing, game playing and much more
– Just under 200 million using Twitter for broadcast
– Over 100 million using LinkedIN to connect for business
– 250 million logging into YouTube to watch a video
– 6.1 Trillion SMS Text Messages sent in 2010
– 100 million playing Farmville, Mafia Wars, Call of Duty…
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Mobile and Smart phones are the wave of the today and the future
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11© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
Who is your audience?
Core committedCore committed
Next GenNext Gen
SeniorSenior
VisitorVisitor
SeekerSeeker
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Church communications
• Americans are exposed to about
3000 advertising messages/day.
• Corporations spend $620 billionyearly to get us to buy products.
How can you compete?
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Pain points – growing a church?
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What’s the best way to connect?
Textmsg
Internet
Print Phone
MailPosters& Flyers
Different people need
different methods.
And many require more
than one method!
15© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
TraditionalTraditional
“Touch points” build community
InteractiveInteractive
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Maximizing Your Touch Points
Interactive RSVPs,
Feedback & surveys
Interactive RSVPs,
Feedback & surveys
Event & Volunteer
Matching
Event & Volunteer
MatchingCustom weekly emailCustom weekly email
Audio and Video
Podcasting
Audio and Video
Podcasting
Cell phone
text messaging
Cell phone
text messaging
Viral Marketing
“tell 2 friends”
Viral Marketing
“tell 2 friends”
17© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
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Awareness• Visibility
• How do I find your church and join in your community?
Understanding• Church
• Mission
• People
• Purpose
Action• Participation
• Joining
• Come grow
• Invite friends
• Small Groups
• Ministries
Caring• Addiction
• Counseling
• Salt and Light
• Celebration
• Good deeds
• Prayer
Serving• Disciples of Christ
• Service
• Volunteer
• Giving
Touch Point Ministry
© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
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Billions of Websites
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The Social Network
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Blogs
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Communities
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Online kingdom – “church space”
Sign inSign in
• www.CircleBuilder.com
• Integrated “mash up” with existing site
• Social Media Connect via FB, Twitter...
• Single sign-on for subscribing churcheswww.welovecentral.com
SMS / Texting
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Audio / Video
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Gaming
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Giving
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84© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
85© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
Crazy
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88© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
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95© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
Research and Plan a social media strategy featuring digital communications
Look at other churches and ministries. Copy them. Contact them. Ask the flock what they want.
Please create a community at www.circlebuilder.com and let us know how we can help. Share best and worst practices with us
96© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
How will you
measure
success?
97© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
Good news needs to be told…
It’s not all about this… It is still about this…
98© 2006-2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
Be Blessed Be Blessed And And Be ConnectedBe Connected
CircleBuilder Software LLCCircleBuilder Software LLC
© 2009, CircleBuilder Software, LLC | Proprietary & Confidential | 11/10/2010
Howard Brown
Co-Founder and CEO
248-770-3191
Howard Brown
Co-Founder and CEO
248-770-3191
www.circlebuilder.com