Child-Centered Design is a mindset. Not rocket science.
Sabina Idler
Founder of UXkids Big experiences for small people
2 2013 UXkids | @SabinaIdler
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“User-centred design is an approach to
interactive system development that
focuses specifically on making systems
usable.” ISO 13407 (1999)
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“Usability is the extent to which a product
can be used by specified users to achieve
specified goals with effectiveness, efficiency
and satisfaction in a specified context of use.” ISO 9241-11 (1998)
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Users = kids
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Kids and media
• User-Centered Design – Times have changed. – Kids use media, too – Stats – Kids use media in school and for learning
– Het onderzoek ‘Iene Miene Media’ werd uitgevoerd door Stichting Mijn Kind Online, in opdracht van Mediawijzer.net.
7 Available media in Dutch households with kids between 0 – 7 years (Iene Miene Media report -‐ 2013).
Kids and media
• User-Centered Design – Times have changed. – Kids use media, too – Stats – Kids use media in school and for learning
– Het onderzoek ‘Iene Miene Media’ werd uitgevoerd door Stichting Mijn Kind Online, in opdracht van Mediawijzer.net.
8 Average age when Dutch kids get introduced to different media (Iene Miene Media report -‐ 2013).
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“Usability and User Experience Research serve
as the gateway to high-quality content.” Jakob Nielsen
2013 UXkids | @SabinaIdler
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11 1. Physical development
12 2. Cognitive development
13 3. Social development
14 4. Concentration span
15 5. Kids are a very diverse user group
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We need: Child-Centered Design
2013 UXkids | @SabinaIdler
17 What happens when kids test HEMA products
http://youtu.be/mepQsch_ams
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Piaget’s theory of cognitive growth
1. Sensory-motor intelligence (0-2 years)
2. Preconceptual thought (2-4 years)
3. Intuitive thought (4-7 years)
4. Concrete operations (8-11 years)
5. Formal thought (11-15 years)
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The Question-Answer process
1. Understanding the question
2. Retrieving information from memory
3. Formatting the answer
4. Evaluating the answer
5. Communicating the final answer
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Child-Centered Design is not Rocket science.
Design guidelines for kids
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Questions?
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Design guidelines for kids
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Thank you!
uxkids.com/ blog @SabinaIdler [email protected]
Big experiences for small people
2013 UXkids | @SabinaIdler