READ OUT LOUDTHE STORY BEHIND

- SKYPE -NO-BUDGET CONNECTING

BEFORE YOU START….

please look into your camera and tell us slowly your name, city and country… Then you can start reading this paragraph out loud… Have fun!

Though Skype was unique in 2003, there are now more and morecomparable products on the market. Another good reason to keep innovating. “Skype used to be a stand-alone program. Now we offer other

developers the option of using our services for their products. For instance for web shops, where consumers can click on a link tocontact customer services via Skype. Recently, we developed a tool that

allows you to integrate your Facebook-contacts with Skype and vice versa.” A smart move. After all, Skype is integrated with numerous products made by other companies and uses bigger parties such as Facebook to

reach a wider public. The way to strengthen their competitive position.“I believe that a brand can only be successful if it is relevant. Our aim is to make Skype a brand that is relevant to everyone. Many new technological

innovations such as Apple’s iPad and iPhone only focus on the small minority that can afford them. We will continue to try to connect everyone – worldwide.

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