Changing Travel Behavior One Trip at a Time:Meeting the Challenge of the
Large Suburban University CampusUniversity of South Florida, Tampa
AASHE 2011 Conference & EXPO
Pittsburgh, PAOctober 10, 2011
Sara J. Hendricks, AICP,Senior Research Associate
University of South Florida, Tampa
USF’s 2011 STARS Gold Rating 67.01%Education & Research
70.32%
Co-curricular Ed. 18.00/18.00
Curriculum 35.66/55.00
Research 16.66/27.00
Planning, Admin. & Engagement
74.60%
Coordination & Planning
18.00/18.00
Diversity & Affordability
13.50/13.75
Human Resources 19.12/19.75
Investment 2.48/16.75
Public Engagement 21.50/31.75
Innovation 4.00/4.00
Operations 44.11%
Buildings 6.42/13.00
Climate 4.48/16.50
Dining Services 4.30/8.50
Energy 9.40/16.50
Grounds 2.75/3.00
Purchasing 2.00/7.50
Transportation 4.06/12.00
Waste 6.78/12.50
Water 3.81/10.25
Thumbnail overview of USF• Opened doors in 1960• Public research university• 232 degree programs across 11
colleges• $1.8 billion annual budget• $380 million in research
contracts/grants in FY 2008/09• Signed Climate Commitment
April 2008• Adopted a Campus and
Community Sustainability Policy in July 2010, included in 2010-2020 Campus master plan
• >40,000 students at main suburban campus
• 20,633 parking spaces on main campus
• Uneven parking lot utilization
• Wednesday pm peak parking utilization at 81.1%
• Friday p.m. peak parking utilization at 58.6%
• Year 2020 projected pm peak parking demand 92.5%
TRANSPORTATIONTRANSPORTATION
• Parking
• Network intersection improvements
• Mass Transit
• Car/van pooling
• Pedestrian & bicycle
• Golf Carts
Context: Challenges
• Tampa Bay area: one of the weakest economic recoveries: 11% unemployment
• Road widening projects• Climate change impacts• Lack of public support
for transit
• New Governor rejects federal funding for HSR
• Tampa Bay area rated among the worst places to walk and bicycle
• Obama halts tighter smog rule (ozone standard)
Context: Regional Collaboration Opportunities
Hillsborough Area Regional TransitCollaboration to introduce electric vehicle infrastructure
Context: Regional Collaboration Opportunities
Hillsborough Metropolitan Planning Organization And others…
• Tampa Bay Regional Transportation Authority
• Federal Transportation Reauthorization
• HART Bus Rapid Transit• Light Rail ???
Context: Local Government Collaboration Opportunities
City of Temple Terrace Bicycle Route Map
Citywide Multimodal Transportation DistrictCity of Temple Terrace, Florida
Map used with permission
Context: Local Government Collaboration Opportunities
University Area Community Plan And many others…
• Hillsborough MMTD• Road widening projects• Road safety audits• Transit oriented
development zoning overlays
A Closer Look at USF Transportation
Bicycle Sharing 0.25/0.25
Facilities for Bicyclists
0.25/0.25
Bicycle Plan 0.25/0.25
Mass Transit 0.25/0.25
Condensed Work Week
0.25/0.25
Telecommuting 0.25/0.25
Carpool Matching 0.25/0.25
Carpool Discount 0.25/0.25
Car Sharing 0.25/0.25
Campus Fleet 0.28/2.00
Student Commute Modal Split
1.15/4.00
Employee Commute Modal Split
0.38/3.00
Cash-Out Parking 0.00/0.25
Local Housing 0.00/0.25
Prohibiting Idling 0.00/0.25
Sustainability Framework of the Master Planning Process for Transportation
• Focused on the pedestrian, bicyclist, and transit user• Enhance air quality• Reduce greenhouse gas emissions• Create more community connection• Provide shade and seating along walkways• Reduce parking in the campus core, relocate parking in
the campus periphery while maintaining delivery and service access
• Improve on-campus public transportation options• Support mobility within the host region
USF Tampa Campus Master Plan 2010-2020 Update Source: USF Facilities Planning and Construction, figure used with permission
USF Tampa Campus Master Plan 2010-2020 Update Source: USF Facilities Planning and Construction, figure used with permission
USF Tampa Campus Master Plan 2010-2020 Update Source: USF Facilities Planning and Construction, figure used with permission
Current:• Planted over 2,000 trees in first 10
years of master plan• Xeriscape• Shde trees & benches to promote
walking• Bike racks with all new buildings &
parking garages
Future:• Improve/increase use of
native/indigenous plant materials• Shade trees• Incorporate current research
Programs, Services, and Community Engagement
• Zimride is funded jointly by USG, PATS, and Office of Sustainability
• HART UPASS• USF Bio-diesel-
fueled Bull Runner• Bull Tracker
Rentals by Month(Jul 2009 to Sep 2011)
Sep-09
Nov-09
Jan-10
Mar-10
May-10Jul-1
0
Sep-10
Nov-10
Jan-11
Mar-11
May-11Jul-1
1
Sep-110
20
40
60
80
100
120
140
160
180
0
500
1000
1500
2000
2500
Rentals
Cumul Rentals
Num
ber o
f Ren
tals
Cum
ulati
ve N
umbe
r of R
enta
ls
Bike/Ped Promotion
• “Borrow Our Bikes” free program
• Tampa BayCycle• Walkwise Pedestrian
Safety Education• Support implementation
of the Hillsborough Countywide Bicycle Safety Action Plan
USF Tampa CampusPercent Mode Share 2010
Commuter Drive alone
Carpool HART Bull Runner
Walk Bike
Students 73.1 8.5 2.7 7.6 2.3 4.3
Faculty 83.8 8.4 0.4 0.4 4.0 2.5
Staff 86.3 9.1 1.2 0.8 0.5 0.9
Parking Goals and Objectives• Move parking to periphery of campus and pair with bike sharing• Provide on-street parking• Explore low-cost solutions: Restripe to expand capacity• Look for off-campus parking opportunities• Establish remote park-and-ride lots• Preferential parking for ridesharers and alt. fuel vehicles• Class scheduling to shave peaks off parking utilization• Consider parking restrictions for freshman that live on campus• Provide adequate parking, including 3 new multi-level parking
facilities • Build parking up to reclaim surface area for buildings or open
space
Transportation Demand Management
Any action or set of actions intended to influence the intensity, timing and spatial distribution of transportation demand for the purpose of reducing the impact of traffic or enhancing mobility options. (FHWA)
Measure success in increments
• Awareness• Understanding• Try commuter alternative for first time• Use commute alternative regularly• Maintain regular use of commute alternative
over time• Increase frequency of use• Ambassador
Travel Time (minutes)
• Faculty• Mean = 26.28• Std Dev 17.727• N = 804
• StaffMean =29.68• Std. Dev. = 15.865• N= 1,137
• Student• Mean: 24.89• Std. Dev. = 33.562• N= 1,197
Commute Distance (miles)• Faculty• Mean = 13.85• Std Dev 17.798• N = 804
• Staff• Mean =14.64• Std. Dev. = 12.097• N= 1,133
• Student• Mean: 13.04• Std. Dev. = 32.322• N= 1,176
Challenges Ahead
• Educate decision makers• Secure administrative support• Make extra effort to know what others are
doing• Consider trade-offs with longer term
perspective• Market alternative transportation effectively• Register campus community to vote
For more information
• USF Facilities Planning and Construction, Sustainability web page
• http://usfweb2.usf.edu/facilitiesplan/FPC/SACS/sustainhome.html
• USF Center for Urban Transportation Research web site
• http://www.cutr.usf.edu • National Center for Transit Research at USF• http://www.nctr.usf.edu
Thank You
Sara Hendricks, AICPSenior Research AssociateCenter for Urban Transportation ResearchUniversity of South FloridaCollege of Engineering4202 East Fowler Avenue, CUT100Tampa, FL [email protected]