Transcript
Page 1: Challenging Case Study for launch of Family Business Program

Coverage Report

MITCON-AGE Press Conference

Date: 24th July 2013 Time: 10:30am

Venue: MITCON Office, Kubera Chambers

Mandate: To organise a press conference with a select group of

newspapers to announce the new offering from MITCON.

Total Clippings: 8

Total PR Value: INR 12,45,720

Report Submitted By:

Neha Garg, Director, YellowMustard Marcomm Pvt Ltd

Contact: 9960613373 [email protected], www.yellowmustard.in

Page 2: Challenging Case Study for launch of Family Business Program

Date: 25th July 2013 Print as well as Online

Print: All Edition ; Page Number - 6 (Smart bytes) and 10

Online: http://www.mydigitalfc.com/knowledge/mitcon-launches-programme-family-business-

368

Media Name: Financial Chronicle

Description: Business Newspaper of the Deccan Chronicle Holding Ltd

Size: < 12.5 cm X 4.5 cm> = 56.25 Sqcm

PR Value: INR 2,07,000

Page 3: Challenging Case Study for launch of Family Business Program

Date: 25th July 2013 Print as well as Online

Print: Pune Edition ; Page Number - 4

Online:

http://www.sakaaltimes.com/NewsDetails.aspx?NewsId=5470342553565212340&SectionId=562

7351519265371878SectionName=Business&NewsTitle=Mitcon%20to%20start%20course%20in%

20entrepreneurship

Media Name: Sakaal Times

Description: English Daily Newspaper of the Sakal Group

Size: < 10.5 cm X 14 cm> = 147 Sqcm

PR Value: INR 58,800

Page 4: Challenging Case Study for launch of Family Business Program

Date: 31st July 2013 Print as well as Online

Print: Chennai Edition ; Page Number - 2

Online: http://www.thehindubusinessline.com/industry-and-economy/mitcon-launches-

management-programme-for-familyrun-companies/article4955937.ece

Media Name: The Hindu BusinessLine

Description: Business Newspaper of the Hindu Group

Size: < 6 cm X 8 cm> = 48 Sqcm

PR Value: INR 2,78,400

Date: 30th July 2013 Online

Online: http://articles.economictimes.indiatimes.com/2013-07-30/news/40895493_1_family-

businesses-entrepreneurship-development-family-decision

Media Name: The Economic Times

Description: Business Newspaper of the Times Group

Size: 2 pages

PR Value: INR 2,50,000

Page 5: Challenging Case Study for launch of Family Business Program

Date: 1st August 2013 Online

Online: http://timesofindia.indiatimes.com/business/india-business/Mitcon-to-provide-support-

to-family-run-businesses/articleshow/21529216.cms

Media Name: Times of India

Description: English Daily of the Times Group

Size: < 6 cm X 8 cm> = 48 Sqcm

PR Value: INR 2,92,800

Page 6: Challenging Case Study for launch of Family Business Program

Date: 6th August 2013 Print as well as Online

Print: Pune Edition; Page Number: 5

Onlinehttp://www.business-standard.com/article/companies/mitcon-to-mentor-family-run-

businesses-to-begin-training-support-programmes-113080501173_1.html

Media Name: Business Standard

Description: Business Daily of the Kotak Mahindra Group

Size: < 16 cm X 8 cm> = 128 Sqcm

PR Value: INR 1,58,720


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