No. 1 Marketplace for Digital BusinessPage 2
From Tuesday, 2 March to Saturday, 6 March
More effective, compact layout
Stronger focus on solutions and applications
Corporate events staged for first time at exhibition
Targeted approach to vertical markets (health IT, banking
IT, automotive IT etc.)
Even more guided tours
Global Conferences now scheduled on all five days
Spain as new Partner Country
Numerous new topics (Connected Worlds, Music, 3D...)
CeBIT provides impetus to the ICT sector –
More knowledge transfer, innovations, trends...
Hanover, 2 to 6 MarchCeBIT 2010
What’s new?
No. 1 Marketplace for Digital BusinessPage 3
Keynote topic in 2010
Connected Worlds presents…
The three aspects of Business, Living & Future
The convergence of previously separate ICT sectors
The integration of worldwide markets
Unlimited mobility and worldwide communication
The convergence of different technologies
The abolition of barriers between fixed and mobile networks
New solutions for an aging society
Intelligent control of transportation infrastructures
Applications in numerous CeBIT display sectors:
From “connected living” and the Webciety to BITKOM
Broadband World
Hannover, 2 to 6 March
No. 1 Marketplace for Digital BusinessPage 4
Connected Worlds – Topics
CeBIT launches innovative, interdisciplinary music festival
“CeBIT Sounds!” breaks new ground by combining music,
business and festival
Objective: Replication of music industry’s complete digital
supply chain
Exhibition for major and minor record labels, media,
brands, music hardware and software, Web enterprises
etc.
High-caliber talk rounds, presentations and fireside chats
Live nighttime concerts with big-name performers planned
Planned highlight: Live concert on Saturday of CeBIT
Inclusion of “Music” as a topic at Global Conferences
CeBIT Sounds! Music. Business. Festival
Hannover, 2 to 6 March
New! New! Hall 22 Hall 22
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Connected Worlds – Topics
Home integration of diverse equipment from various manufacturers
Showcase for fully networked home / supported living technology
Topics: Energy, Health/Fitness, Mobility and Home Entertainment
Participating companies and organizations: AOK, DAI Laboratory,
Deutsche Telekom, EnBW, Loewe Opta, TU Berlin and Vattenfall
Topic Day on Wednesday, 3 March at “future life”
connected living
BITKOM Broadband World
Featuring the partnership of Federal Economics Ministry
Platform for network operators, manufacturers and
municipalities
New solutions involving broadband applications
Exposition and forum
Hannover, 2 to 6 March
Hall 9 Hall 9
Hall 13 Hall 13
New! New!
New! New!
No. 1 Marketplace for Digital BusinessPage 6
A one-stop shop for the complete range of intelligent
transportation telematics: Navigation, Telematics, Transport,
Logistics and Automotive Solutions
Automotive Day to become an all-day event
Expanded “CeBIT in Motion” Forum
Destination ITS
AutoID/RFID Solutions Park
Identification and labeling technologies in different sectors
of industry
Employment of barcode, 2D code, GPS and sensors
AutoID Forum, featuring 40 presentations
New: Cutout model of VW Passat to illustrate improved
transparency in logistics and production processes
Connected Worlds – Topics Hannover, 2 to 6 March
New! New!
Hall 6 Hall 6
Hall 7 Hall 7
No. 1 Marketplace for Digital BusinessPage 7
Networking hub for Internet industry
Even tighter meshing of Webciety and “Internet & Mobile
Solutions”
Webciety features unique spatial concept: Hexagonal, digitally
playable home bases, plug-and-play principle
Featured topics: Internet TV, eCommerce and Content
Management
Webciety Forum explores latest trends in Internet industry
Hannover, 2 to 6 March
Spotlight on banking security
Security and banking under same roof for first time ever
Numerous thematic overlaps, e.g. authorization, authentication,
compliance, encryption, digital signature, data protection, access
protection etc.
Live hacking demonstrations, specialist presentations at “Security
Plaza”
New: Exclusive Banking & Finance Community Club
Connected Worlds – Topics
Hall 6 Hall 6
Hall 11 Hall 11
New! New!
No. 1 Marketplace for Digital BusinessPage 8
Advances in digital medicine “TeleHealth” – Leading trade fair for digital medicine showcases
state-of-the-art ICT solutions for leading-edge health care
TeleHealth Conference to run on all five days of show (first time)
Topics: Prevention, infrastructure (e.g. electronic patients card),
tele-monitoring and “Ambient Assisted Living”
“FutureCare” display segment offers guided tours
Hannover, 2 to 6 MarchConnected Worlds – Topics
Modernizing administration Some 200 exhibitors from municipal, state and federal
government, plus business and science: at Public Sector Parc
Topics: Document management, eGovernment / eJustice,
EU ‘Services Directive’, HR management, Financial
management / ePayment
Special event: “CITIZENS Meet ADMINISTRATORS”
“Speed dating”: GeoBusiness
Hall 8 Hall 8
Hall 9 Hall 9
No. 1 Marketplace for Digital BusinessPage 9
CeBIT Global Conferences
World’s leading IT conference
Live in conference room and worldwide on the Internet
New: Now running for entire duration of show
New title: “The challenges of a changing world – ICT for
better lives and better business”
Produced jointly by Deutsche Messe and BITKOM
Some 30 high-caliber speakers from around the world
Guided Tours for CGC participants
Conference language: English
On Saturday, 6 March: An event entitled
“@ music: About Artists, Consumers & Pirates”
Covering trends and innovations in the Internet age
Directed at online music dealers, independent and major labels,
operator platforms, performing artists and people who think outside
the box.
Hannover, 2 to 6 March
New! New!
No. 1 Marketplace for Digital BusinessPage 10
Speakers include…
Dr. Werner Vogels, Vice President Worldwide Architecture, Chief Technology Officer,amazon.com
Jon IwataSenior Vice President Marketing & Communications,IBM Corporation
Diane M. BryantVice PresidentChief Information Officer,INTEL CORPORATION
Natalya KasperskyChairman,Kaspersky Labs
B. Kevin TurnerChief Operating Officer, Microsoft
Russ ShawGeneral Manager for EMEAand General Manager for Mobile,Skype
Stewart Butterfield,Co-Founder, Flickr.com
Mark KingdonCEO, Linden Lab
Mousse T. Peppermint Jam Records GmbH
CeBIT Global Conferences Hannover, 2 to 6 March
No. 1 Marketplace for Digital BusinessPage 11
Hannover, 2 to 6 March
Spain is Partner Country at CeBIT 2010 Spain is among Europe’s top five high-tech markets
Spain provides a key interface to South America
Spain will fill the EU Council Presidency in the first half of 2010
How will Spain be showcasing itself at CeBIT 2010?
Main Spanish stand in Hall 6, with additional topic-driven stands:
“Software” in Hall 3
“Banking & Finance” in Hall 11
“Telecommunications” in halls 12 And 13
Spanish participation in additional display sectors
Participation in the CeBIT Global Conferences
CeBIT Opening Ceremony
Spanish-German ICT Summit on 2 March
“Spanish Night” and cultural program in Hannover
Connected Country Spain
No. 1 Marketplace for Digital BusinessPage 12
CeBIT Run
Digital community’s biggest running event
Start: Thursday, 4 March, 7:00 p.m.
Course crisscrosses entire exhibition grounds
New: Course to lead through all CeBIT halls
“CeBIT Run” for everyone: From 3.5 km circuit to half-marathon (21 km)
New: “Connected Worlds Run” for exhibitors and partners: three x 3.5 km relay
Hannover, 2 to 6 March
No. 1 Marketplace for Digital BusinessPage 13
Additional topics
CeBIT Green IT
Concept jointly developed with BITKOM
Objectives: Cutting costs and promoting sustainability
Three main topic complexes:
Smart Infrastructure
Green IT Meets Business
Green IT @ Home
Free consulting services at “Green IT Consulting Office”
Hannover, 2 to 6 March
Hall 8 Hall 8
New! New!
CeBIT SME Studio
New form of dialog, featuring presentations, panel discussions,
interviews and debates with experts and prominent players from
SMEs, the IT industry and politics
Live broadcasts on selected topics on the Internet
“Internet console” for online visitors, featuring additional content
Hall 4 Hall 4 New! New!
No. 1 Marketplace for Digital BusinessPage 14
Additional topics Hannover, 2 to 6 March
New! New! Enterprise Application World
Three forums under same roof: ERP area, CRM arena, BI forum
Major conference area with integrated group exhibit and
conference rooms for individual meetings
Topics: Enterprise Resource Planning, Customer Relationship
Management, Unified Communication, Business Intelligence,
Business Process Management
Focus: Integrated solutions which combine several different
business applications
Hall 5Hall 5
Professional Data Center
Computer center as corporate IT nerve center
Focus on consolidation, cost reduction and sustainability
Exposition, Lounge and Speakers’ Corner
Hall 12 Hall 12 New! New!
No. 1 Marketplace for Digital BusinessPage 15
New location at center of exhibition grounds
New: Conference Center, featuring workshops and seminars
New Digital Signage Area
Numerous new exhibitors: Fujitsu Technology Solutions, Just
Rams, Chips & More, GSD Remarketing, Globo-Service,
Municall, Paragon and Distributor Wave Computer Systems
Planet Reseller
Next Level 3D
3D Stereoscopy
Holistic presentation of stereoscopic hardware and software
solutions for cinema, home and office
Target groups: From automotive industry and architecture to
industry, point of sale, medical technology and education
Additional topics Hannover, 2 to 6 March
New! New!
Halls 14/15
Halls 14/15
Hall 15 Hall 15
No. 1 Marketplace for Digital BusinessPage 16
Companies stage own corporate events on
exhibition grounds during CeBIT
Flexible new participation model for companies
Integration of internal company events into CeBIT featuring
seminars, workshops, conferences and road shows
SAP World Tour 2010 at CeBIT
Four-day customer conference for first time at CeBIT
Target audience: Customers, analysts, government and
media
SAP will continue to have stands in halls 4 and 9
New: SAP expands tradeshow presence with an SME stand
in Hall 5
Hannover, 2 to 6 MarchCorporate Events
New! New!
Halls 19/20
Halls 19/20
No. 1 Marketplace for Digital BusinessPage 17
Business IT (2 - 6)
Internet & Mobile Solutions / Webciety (6)
Main stand for Partner Country Spain (6)
CeBIT Destination ITS (7)
CeBIT Green IT (8)
TeleHealth (8)
Future Parc, Public Sector Parc (9)
CeBIT Security World (11)
CeBIT Banking & Finance World (11)
Business Communication and Networks
(12, 13, Pavilion 32/33, open-air site)
ICT-Infrastructure (14 - 17)
Planet Reseller (14/15)
SAP World Tour 2010 (19/20)
Intel Extreme Masters (23)
CeBIT Global Conferences (Convention Center)
The varied offerings at CeBIT...
... make it a pole of attraction for government, business and science
Hannover, 2 to 6 MarchMap of exhibition grounds
No. 1 Marketplace for Digital BusinessPage 18
Hannover, 2 to 6 MarchCeBIT 2010
No. 1 Marketplace for Digital BusinessStatus: Sept. 2009
Name Year City Net space Exhibitors Visitors Cycle
* Unverified data / ** No figures available / *** Estimates
CeBIT is the world’s leading event for the digital industry
No other event brings together so many buyers and sellers in such a short period of time.
Hannover, 2 to 6 MarchSignificance of CeBIT
1. CeBIT 2009 Hannover 195,500 4,300 362,500 1
3. IFA 2009* Berlin 121,000 1,164 228,000 1
4. Photokina 2008 Cologne 67,115 935 116,547 2
8. CeBIT Bilişim 2009 Istanbul 20,918 989 126,184 1
7. Mobile World Congress2009* Barcelona 32,000*** 1,300 47,000 1
2. International CES 2009* Las Vegas 158,000 2,700 ** 1
5. GITEX 2008* Dubai 42,907 1,264 129,884 1
6. COMPUTEX TAIPEI 2009* Taipei 40,482 1,712 112,000*** 1
9. SVIAZ Expo Comm 2009* Moscow 10,990 445 27,000 1
2008 – 2010: 46 ICT events cancelled worldwide. (Source: AUMA)
No. 1 Marketplace for Digital BusinessPage 19
Live reporting from CeBIT 2010
28 Feb. CeBIT highlights tour (Start: 3:00 p.m.)
28 Feb. CeBIT Chill-in Party for journalists and
exhibitor spokespersons (Start: 7:00 p.m.)
1 March Press conference on 2010 keynote topic
1 March Exhibitor press conferences
1 March CeBIT Opening Ceremony (Start: 6:00 p.m.)
2-3 Mar. Guided “topic tours” for journalists
3 March International media night
6 March CeBIT closing press conference
Hannover, 2 to 6 MarchKey press dates
Credentials available online at: www.cebit.de/pressservice