A Digital Native Brand's Approach to Social and Mobile

Smart Phones: The Last Free Terrain

Mobile Savvy Stats• Two hours a day is spent looking at a mobile screen• 40% of all video is viewed on a mobile device• Mobile phones are unlocked about 110 times a day• 40% of shoppers consult 3 or more channels before making a

purchase• 70% of mobile searches lead to an online interaction within 60

minutes• Mobile is predicted to overtake desktop this year• 75% of users bring their phone in the bathroom

Market to Everyone and Market to No One

• Brands need to become publishers• Find your brands niche market• B2B doesn’t mean boring to bland• Find your “always on” strategy

Differentiate For Stickiness• Everyone loves a great story• Tell your brand’s story• Entertain and inform• Encourage UGC• Reward brand advocates

Engage with Mobile Users• Make it simple• Look at every post and sweepstakes from a mobile

perspective• SoLoMo• Evaluate user experience