Client Case Study: Discover e-commerce opportunities in China
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A global leader in the fashion and luxury industryinterested to develop an online business in Chinaand explore its burgeoning e-commerce market.
Profile Needs and Objectives
1. Understand the value chain of e-Commerce in China
Front end: consumer behavior & distribution channels
Back end: payment, IT, logistics and customer care
2. Identify market entry scenarios on e-Commerce for their portfolio of fashion and luxury brands
Solution by L’Atelier:
E-commerce Learning Expedition in China
L’Atelier led a delegation of executives for 5 days aroundShanghai, Beijing and Hangzhou to explore e-commerce:
Site visits with local e-commerce leaders Meetings with other brands Workshop with experts of L’Atelier Full end-to-end support for in-town transportation,
translation, digital guidebook, and debrief report
Client Context
© Copyright L’Atelier BNP Paribas. 2012
Why China?
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With fast growth and a large base of online shoppers, China is an e-commerce goldmine.
China online shopping market is expected to reachRMB 1.4 trillion (USD 236 billion) by 2013.
Given its fast growth, China will become the world’slargest e-commerce market in 2015.
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Brands actively involved with E-Commerce
Digital marketing agencies
Online storefronts
Logistics IT Call center Payment
Back end
Warehouse
Legal services
Meet with the best players across the e-commerce value chain
We design a customized program around your specific industry needs
Leverage our network of more than 50 companies and specialists
FMCG Luxury Retail Online Travel
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Program design
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Discuss with local leaders for B2C, e-retailers, online platforms, and more
Understand business strategies of the different online platforms.
Compare diverse cooperation models offered by online retailers.
Discuss with 360buy, a B2C leader in China Meet with Taobao, the biggest online marketplace in China
Discuss with M18, a growing fashion retailerVisit Vancl, a rising star in e-commerce
Focus: Exploring the Storefronts
Meet with Ctrip, China’s travel leader
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Understand the behind-the-scenes mechanism powering China’s e-commerce market.
Look around call centers and warehouses of e-business outsourcers in China.
Explore back-end processes like picking and packing, IT, and delivery at the arvato warehouse
Visit a customer care center in Shanghai Monitor the IT operations for e-commerce logistics
Focus: Understanding the Entire Value Chain
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Preparing the expedition
During the expedition
After the expedition
Mini-site and Guidebook
Logistics coordination
Arranging meetings with our extensive network
Delivering local expertise
Debrief on
Value and Results
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How we answer your need
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Main ResultsSince 2006, we have led more than 100 high-ranking executives from the world’s biggestcompanies to discover opportunities in innovation and e-commerce:
Understand market opportunities through the L’Atelier workshop
Discuss directly with E-commerce leaders
Discover startups & the latest industry trends
Gain additional expertise through meetings with professional agencies.
Learn best practices from brands locally involved with e-Commerce.
Assess e-commerce market entry scenarios
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Contact
Patrice NORDEY
CEO, L’Atelier Shanghai Ltd
Email: [email protected]
Tel: +86 6281 0333
www.atelier.net
Discover | Tech ToursOrganization of executive trips for one or several companies throughout Asia: Tokyo, Osaka, Seoul, Shanghai, Hong-Kong, Beijing
Connect | EventsMarket development, prospects acquisition, brand exposure, keynote speaker for conferences
Understand | StrategyTraining seminars, strategic consulting, case studies, business model analysis, investment advice
Observe | ResearchInnovation and trends reports, expo and conference reports, innovation services, industry watch, competitive intelligence.
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