Innovation and CPGLike Pushing Water Uphill

Innovation

Disrupts

Culture

Defy Management - Use Discretion

Ignore Your “Competition”

Cultural Truth:To the

winner Go the Spoils

Jell-O Truth: The Losers Win

Insert Video

Learn to Punch Above Your

Weight

Cultural Truth: When it comes to the number of friends you have, Size Matters

Grey Poupon Truth:We will be judged by the quality,

not the quantity of our friends

Media Truth: Television Matters

We had one shot at this...

Insert Video 2

Cultural Truth:Nothing says I LOVE YOU better than diamonds.

Oscar Mayer Truth:Bacon is the World’s

Most Precious Gift

Cultural Truth: My Photos Tell My Story

Kool Aid Truth:

Kool Aid makesYour Photos More Interesting

Bob RupczynskiKraft Foods Group

@Rupp