Brewing Brand Equity through PR Strategies
Private Circulation Only || Copyrights @ YellowMustard 2011
About IncuCapital IncuCapital is a Venture Capital firm in India that does early stage incubation
and funding. IncuCapital provides a platform to launch successful enterprises. They believe
that a successful and growing company needs various resources to grow – capital being a key resource but not the only one. Every successful enterprise starts with a powerful idea, and usually a small team on a nimble footing. It needs to be nurtured across many resource areas, that are characteristic of any robust enterprise.
PR Objective Create PAN- India awareness about IncuCapital’s working model Maximize exposure of IncuCapital’s portfolio
Target Audience entrepreneurs, small to medium-size business owners, aspiring young
entrepreneurs, investors
Private Circulation Only || Copyrights @ YellowMustard 2011
A low cost PR Approach Press release dissemination in key markets for exposures in Alternate
Investment Assets Column of Business Magazines, Pink Dailies, Portals, Blogs etc
Blogger engagement and product review by bloggers
Result Widespread media exposure including special episode dedicated to
IncuCapital Portfolio on ET Now
Positive reviews and stories
Strong word of mouth buzz
Private Circulation Only || Copyrights @ YellowMustard 2011
And many more