Case Kidy
modelo Napkin
PROBLEM:
– 4th place in Market Share
– Need to increase sales
– What to do?
SOLUCION: – Brand Repositioning: “FASHION + ATTITUDE
– Promotional Fashion Beauty Contest
– Co-Branding with famous model agency
STEP BY STEP:
1º) Build partnership with Retail Stores such as:C&A, Renner, Riachuelo and other small ones2º) Whenever you
purchase a pair of Kidy Shoes, you get an aplication form that comes inside the box.
3º) Takes a face and full body picture
STEP BY STEP:
4º) Fill in the aplication form and sends the pictures with the box’s logo.
5º) Agency selects the Forms
6º) Finalists from all over Brazil come to São Paulo with all spences covered by Kidy
7º) Fashion Show takes place in Big Footwear Trade Fair
8º) Winners gets:– Photo book– Contract with Ford Models– Participate Kidys Campaign
9º) Mass media for 6 months and hotsite
STEP BY STEP:
Results:In 6 months Kidy
Jumped from 4th to 2nd in Market Share.
fonte: Ibope
Click here to wach the final of Kidys Fashion contest
Extras
Application Form
Display Trade
Letter for Clerks
Tag for the Shoes
Caras Magazine Ad
with application
form
Napkin:
Inumerous complex strategies starts in draft papers such as paper napkins and are easily assimilated by any person.
We believe in a more visual and less verbal language when comunicating ideas,
www.spinolah.com.brtel.: (11) 3141 9543 / 3142 9488
e-mail: [email protected]
Se você quiser que todos da sua e outras empresas entendam suas idéias, podemos desenvolver apresentações no modelo NAPKIN. Assim, você não precisará mais usar a frase:
“entendeu ou quer que eu desenhe?”