Canadian TireThe history of Success
Participants
• Alexander Nikulin
• Ilya Makarov
• Raj Shah
• Olha Rechytska
Content
▾ What is Canadian Tire?
▾ Achieving specific objectives
▾ Canadian Tire’s Core Business
▾ Analyzing company performances
▾ Canadian Tire Money
Question 1
Canadian Tire has articulated three strategic goals/
objectives. Do you agree with these goals/ objectives? If
so, how best they be achieved? If you do not agree, what
should be the company’s strategic objectives?
Objectives
① Strengthen the Core – create a great CTR with a strong
automotive division.
② Align business units to support core CTR growth,
including automotive, and deliver strong performance.
③ To become a high-performing, customer-focused
organization.
Question 2
Using the market-product analysis map out the growth
strategies for each of Canadian Tire units.
Figure 1
Gross Operating Revenue (millions)
% of Overall
Revenue
Earnings before Taxes
(millions)
% of Overall Earnings before
Taxes
Canadian Tire Retail 5,552.2 63% 261.6 55%
Canadian Tire Financial Services
910.0 10% 131.9 27%
Canadian Tire Petroleum 1,515.0 17% 24.2 5%
Mark’s Work Wearhouse 834.0 10% 61.5 13%
Totals8,811.2 100% 479.2 100%
Question 3
Another thing you learn in this chapter is the importance
of tracking performance by using marketing dashboards
and metrics. What can you glean from this data in terms
of the performance of each business unit?
Figure 1
Gross Operating Revenue (millions)
% of Overall
Revenue
Earnings before Taxes
(millions)
% of Overall Earnings before
Taxes
Canadian Tire Retail 5,552.2 63% 261.6 55%
Canadian Tire Financial Services
910.0 10% 131.9 27%
Canadian Tire Petroleum 1,515.0 17% 24.2 5%
Mark’s Work Wearhouse 834.0 10% 61.5 13%
Totals8,811.2 100% 479.2 100%
Question 5
Canadian Tire is known for having the first and most
enduring loyalty program in Canada – Canadian Tire
Money. How can the company leverage this program to
achieve additional market growth?
Conclusion
① Strong belief in success
② CTR becomes a ‘core business’
③ Non-core business units will contribute to success
④ Achieving specific goals as a way of improvement
⑤ Making strong relationships with customers
• Do you have any questions?
THANK YOU FOR YOUR
ATTENTION!