Welcome to the Webinar
Health Communica/on Ma1ers! Tips and Tricks for an Engaging PowerPoint
Presenta/on
We will begin shortly…
Health Literacy: Undervalued by Public Health? A tool for public health professionals. Prepared for the American Public Health Associa<on Community Health Planning & Policy Development Sec<on
Tammy Pilisuk, MPH AUG 2011
Who is speaking today: Tammy Pilisuk, MPH
Tammy Pilisuk, MPH Health Educator, CDPH Immuniza/on Branch E: [email protected]
Who is moderating our discussion today:
Nancy Murphy, MSHC
Nancy Murphy, MSHC Execu/ve Vice President, Metropolitan Group E: [email protected] W: www.metgroup.com
Questions welcomed
• Submit ques/ons at any /me in chat box
• Ques/ons posed to speaker throughout and during Q & A
• Interested in more webinars on health communica/ons? Please share topics in evalua/on!
Tips and Tricks for an Engaging PPT Presenta/on
Tammy Pilisuk, MPH CDPH, Immuniza/on Branch
Learning Objec/ves
• Describe at least 3 essen/al PPT dos and don’ts
• Explain how to use images or video effec/vely
• Cri/que PPT slides for ways to incorporate techniques shown
What Your Audience May Expect
“First, I want to give you an overview of what I will tell you over and over again during the en/re presenta/on”
What’s the Top PPT Killer? • Reading slides • Reading slides • You get the idea
Know Your Audience Cervical Dysplasia 50% will get HPV.
Which two?
Sample Slides
Let’s Cri/que!
Why Health Reform? Californians are concerned that
their health coverage
• will not be there when they need it. • – Californians are more likely to be uninsured than most Americans • – over 8 million Californians are uninsured this year, and thus l live • sicker, die younger, and are one emergency away fro financial • ruin. – Californians are less likely to get coverage from an employer, a • and such coverage is eroding.– Californians are more likely, as a result, to have to buy
coverage • individuals, and thus more Californians have a lack of • affordable coverage options, and more can not get coverage at • any price, due to pre pre-existing conditions. • – California has a high cost • cost-of of-living, and a greater percentage of • lower lower-wage workers, meaning more Californians need help to • afford coverage • – Californians rely on public health insurance programs and the • health care safety net, but budget cuts are taking their toll. • – Californians need protection from inadequate coverage and • discriminatory practices by insurers and employers.
What’s wrong?
Go here aCer this presenta<on
What’s wrong?
• Find the informa<on you’re looking for at this CDC website:
hHp://www.cdc.gov/vaccinesafety/00_pdf/CDCStudiesonVaccinesandAu<sm.pdf • Some really good stuff here
too: hHp://www.cdc.gov/about/leadership/leaders/schuchat.htm
MY SUPER IMPORTANT PROJECT
• Important info about your clinic…
I love my cat!
What’s wrong?
Screen Shot of My Favorite PSA
What’s wrong?
Charts and Graphs
What’s wrong?
Simple Transforma/ons
Basic Tips
Fonts Do use
• Large font (32 +) (/tles 40-‐54)
• Plain font (e.g., Arial, Calibri, Tahoma)
• Title case (Start Words With Caps)
Don’t use • Small font
• Fancy fonts
• ALL CAPS
Colors This one’s easy!
• Good contrast or …. • Bad contrast!!!
Bullets KISS Principle (Keep it super simple)
• 3-‐4 bullets per slide
• Space in between
• Banish sentences
Alterna/ve to Bullets The ACA rollout main three components: 1. Health Insurance exchanges; state or fed
online portal 2. Medicaid Expansion (138% FPL, voluntary by
state) 3. Eliminates pre-‐exis/ng condi/ons exclusion
in private market
ACA Rollout Three main components
1. Health Insurance Exchanges
Shop for health insurance; state or fed portal
2. Medicaid Expansion Voluntary by state
26 states
All residents up to 138% FPL
3. Eliminates Exclusions for Pre-‐Exis/ng Condi/ons
Ends private insurer denials based on medical history
Alterna/ve to Bullets The ACA rollout main three components: 1. Health Insurance exchanges; state or fed
online portal 2. Medicaid Expansion (138% FPL, voluntary by
state) 3. Eliminates pre-‐exis/ng condi/ons exclusion
in private market
Dull (!!!!)
Bag of Tricks
Technical stuff YOU can masterer
Just because you can… Remember the KISS Principle
Graph S.O.S: What’s Your Point?
1999
2005-‐ 2012
Enhanced Graph
Tdap DTap
Adding Arrows/Circles
1. “Insert” tab
2. “Shapes”
Using Shapes Format as image/text box
• Fill or no fill
• Shape/line color
• Stretch size
3. Shapes menu
2 points made!
1999
2005-‐ 2012
Enhanced Graph
Tdap DTap
When Your Image Needs Help
How to crop
1. Start
2. Programs
3. Accessories
4. Paint
Use “Paint” to crop
1. Paste image in blank area
2. Cropping tool
3. Crop image using square; Paste back into slide
Here’s Your Cropped Image
Anima/ons • Line by line
• Keep pace with talking ….
• To make next point
Anima/ng Bullets
1. “Anima/ons” tab
2. Anima/on pane
3. Add Anima/on
Then, you can do this!
Watch the red part!
2001, 11, 12
Then, you can do this! 2001, 11, 12
Then, you can do this! 2001, 11, 12
Engaging Your Audience
Impact of Images and Stories
Why Use Images? Illustrate your story? Or distract?
Show what you tell
Chicken pox looks like this
Say it… vs. Show it… • Our new HPV fotonovela is now online!
VacunasYmiSalud.org
Show Image, Explain Event
Photo From Your Event here!
Story Impact: Video
Share Story: Image “I will never get over the guilt. The guilt of giving your child a disease that kills him.”
-‐ Mariah, Dylan’s Mom
From the blog Harvesting Health
My side About Pertussis
Now your data have context
Video Reminders
• Sound check • Prepare for glitches
Learn More
Resources
Selected PPT Guides From Death by PPT to Life by PPT EllenFinkelstein.com
Top 10 Slide Tips garrreynolds.com/Presenta/on/slides.html
Really Bad PPT (and how to avoid it) sethgodin.com/freeprize/reallybad-‐1.pdf
PPT & Storytelling Andy Goodman’s guide to reinvent presenta/ons emphasizing storytelling
“Why Bad Presenta/ons Happen to Good Causes”
www.agoodmanonline.com
Addi/onal Content
After today’s webinar, you’ll receive links to: • Audio recording of webinar
• Presenter’s slides
• Resources list
Evalua/on & Ques/ons
• We appreciate your feedback!
• Let us know if you’d like us to follow-up on anything we touched on today
• Additional questions? Contact our presenters or moderator
Thanks to our speaker!
Tammy Pilisuk, MPH Health Educator, CDPH Immuniza/on Branch E: [email protected]
Thank you to our Sponsors
Community Health Planning and Policy Development Sec/on, APHA
Thank you to our planning commi1ee
• Tammy Pilisuk, MPH, APHA-‐CHPPD • Erin Brigham, MPH, CareSource, APHA-‐CHPPD • Meghan Bridgid Moran, PhD, San Diego State University, School of Communica/ons
• Lisa Peterson, MPH, UC Berkeley, CALPACT • Stephanie Bender, DSI, Inc. • Aileen Kantor, Health Literacy Innova/ons • Nancy Murphy, MSHC, Metropolitan Group
About This Series • The Health Communica1on Ma3ers series helps par/cipants in all walks
of public health apply health literacy principles to their everyday communica/ons.
• What audiences do you communicate with—consumers, health
professionals, disenfranchised communi/es, your public health peers? Whatever your role in public health, it’s likely that you need to communicate effec/vely. But how do you know your communica/on is effec/ve?
• Only about 10 percent of the general popula/on is considered “health
literate.” That leaves the vast majority of us with barriers to understanding the health-‐related informa/on we read.
Conclusion
Thank you!
www.calpact.org
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