Business Planning for Social Enterprises
Facilitated by: Caroline EganCramdenTECH Ltd.www.cramdentechsolutions.com
Stage of Enterprise
Business Plan or Business Model Canvas?
Business Model Canvas
Question 1: What is your value proposition?
OR
What problem are you solving?
Business Model Canvas
Question 2: What are your key customer segments?
OR
Why will customers buy from you?
Business Model Canvas
Question 3: What are your proposed distribution channels?
OR
How will customers access your services?
Business Model Canvas
Question 4: How do you propose to build key customer relationships?
OR
How will you acquire and keep customers?
Business Model Canvas
Question 5: What are your revenue streams?
OR
How will you generate cash?
Business Model Canvas
Question 6: What resources do you need?
OR
What assets do you require?
Business Model Canvas
Question 7: Who are your key partners?
OR
Who are you dependent on to deliver your services?
Business Model Canvas
Question 8: What key activities does the enterprise need to carry out?
OR
What are the most important activities for the enterprise to focus on?
Business Model Canvas
Question 9: What are the key costs?
OR
Where does spend need to be concentrated?
Core Elements of a Business Plan
A business plan needs to clearly convey:
• Mission critical information with respect to strategy, operations, marketing and finance
• Why the enterprise is sustainable
Generating Income from Services
• Understand your local customer segments – use a community map
• Talk to local business people – what services do they lack/need that you could provide?
• Look at the capacity of your staff• Look at the location of your facility• Follow trends and policy developments
The Big Question!
Practical Exercise:
If you were given €20,000 and asked to repay it in full at the end of 3 years with 1.5% interest, what would you spend it on?
Learn More!
Great free resources available online:
• Coursera• Open2Study• FutureLearn• Udacity
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