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Business Marketing
Strategies for 2013
- Siva Yenneti
2 1/9/2013
“92% of the consumers use Search Engines and Social Media for their research before purchasing”
Marketing 101
3 1/9/2013
We specialize in creating integrated and user friendly Websites with high lead generation and conversion rate to increase sales and bottom line.
About us
FUNCTIONAL WEBSITE + MARKETING =
SUCCESS
4 1/9/2013
Buyers are looking for you
Are they finding you or your competition first?
5 1/9/2013
2013 Marketing Strategies
1. Determine your goals 2. Know your audience 3. Evaluate your resources 4. Build relationships 5. Freshen up your content 6. Use Media 7. Understand Search 8. Go Mobile 9. Expand Website 10. Integrate all your Marketing efforts
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Determine your goals
1. Business model 2. Marketing goals 3. Sales targets 4. Target markets 5. Growth potential
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Know your audience
1. Focus on your customers. Not yourself.
2. Target age group 3. B2B or B2C or Both? 4. Where do they hang out? 5. What do they like? Dislike?
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Evaluate Your Resources
1. Time 2. Energy 3. Staff 4. Knowledge 5. Budget
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Build Relationships
1. Step up your Social Media 2. Be consistent 3. Give first. Get later. 4. Solve. Don’t sell. 5. Be patient
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Freshen Up Your Content
1. Tell and Sell. Not Yell and Sell. 2. Use Blogs 3. Create relative messages 4. Make it real time 5. Keep it local
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Use Media
1. Pictures 2. Videos 3. Publish in Media sites 4. Make it entertaining 5. Redistribute
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Understand Search
1. Is constantly changing 2. Is localized 3. Is personalized 4. Is Social friendly 5. Is Mobile friendly
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Go Mobile
1. Mobile commerce is exploding 2. Is fully localized 3. Attract Gen Y customers 4. Is Social friendly 5. Is Search friendly
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Expand Website
1. Make it easy to use 2. Build intuitive navigation 3. Make it Social friendly 4. Use industry features 5. Make it Search Engine friendly
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