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BXZKGHZZ AGAE[ZKZ MN H#JMCCHRJH . KG_HRGH_ CARIH_KGF MN _HZJM
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ztrathf{ mn |akrkgf ktz carihtkgf ztrhgft` vkt` t`h hp|hrtkzh mn hpkztkgf thehjmcz m|hratmrz'
Cmbkeh
Kg eath 2
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BXZKGHZZ AGAE[ZKZ MN H#JMCCHRJH . KG_HRGH_ CARIH_KGF MN _HZJM
16
Nxhe
_hzjm nkrzt ztartho zheekgf |htrme kg 1;6?' _hzjm zheez ;8% ;6 ago ;; RMG a nxhe oh~hem|ho b{
Frhhghrf{ mn v`kj` _hzjm kz a z`arh`meohr+ |htrme nrmc nmrhjmxrtz at cmzt zx|hrztmrh ago Hp|rhzz
emjatkmgz' Ok~hrzknkjatkmg kgtm mt`hr nxhe |rmoxjtz `az bhhg omgh rhjhgte{ b{ _hzjm% t`hzh arh bkm
nxhez% mnnhrkgf |htrme#bkm ht`agme ago okhzhe#bkmokhzhe behgoz kgzthao mn |xrh |htrme ago okhzhe at
t`hkr |htrme ztatkmgz% ago gmv mnnhrkgf Frhhghrf{ 1 Zh|thcbhr ago kz jaeeho \arkz Jmgghjtkmgz'
Kg 2
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BXZKGHZZ AGAE[ZKZ MN H#JMCCHRJH . KG_HRGH_ CARIH_KGF MN _HZJM
10
Fmeo Hpj`agfh
Kg 2 tkchz a {har% v`kj`
mnthg nhatxrh hptra |mkgt jmx|mgz ago cmgh{#mnn jmx|mgz' _`hzh jag bh z|hgt kg#ztmrh% mgekgh mr mg
~arkmxz Jexbjaro ohaez' _hzjm vaz jktho kg a Vaee Ztrhht Dmxrgae artkjeh az xzkgf t`h kgtheekfhgjh
nrmc t`h Jexbjaro tm t`vart Vae#Cart&z kgktkatk~hz kg t`h XI'
Kgthrght m|hratkmgz
_hzjm m|hrathz a frmjhr{ `mch z`m||kgf zhr~kjh% az vhee az |rm~kokgf jmgzxchr fmmoz%
thehjmccxgkjatkmgz ago nkgagjkae zhr~kjhz mgekgh'
_hzjm `az bhhg m|hratkgf mg t`h kgthrght zkgjh 1;;? ago vaz t`h nkrzt rhtakehr kg t`h vmreo tm mnnhr a
rmbxzt `mch z`m||kgf zhr~kjh kg 1;;>' _hzjm'jmc vaz nmrcaee{ eaxgj`ho kg 2
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BXZKGHZZ AGAE[ZKZ MN H#JMCCHRJH . KG_HRGH_ CARIH_KGF MN _HZJM
1;
m|hratkmgz kg t`h Rh|xbekj mn Krheago ago Zmxt` Imrha' Ago at h~hr{ zhehjtho ztmrhz% frmjhr{ zaehz kz
a~akeabeh vkt`kg ohek~hr{ ragfh% fmmoz bhkgf `ago#|kjiho vkt`kg haj` ztmrh% kg jmgtrazt tm t`h
varh`mxzh cmohe nmeemvho b{ Mjaom' Kg 2
8/2/2019 Business Analysis of E-commerce and Internet Marketing of Tesco
20/77
BXZKGHZZ AGAE[ZKZ MN H#JMCCHRJH . KG_HRGH_ CARIH_KGF MN _HZJM
2 :1'>>
20 Nhbrxar{
2 Nhbrxar{
2> 16'??
20 Nhbrxar{
2
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BXZKGHZZ AGAE[ZKZ MN H#JMCCHRJH . KG_HRGH_ CARIH_KGF MN _HZJM
26
Ohz|kth rhjhzzkmg% _hzjm caoh rhjmro |rmnktz nmr a Brktkz` rhtakehr kg t`h {har tm Nhbrxar{ 2
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BXZKGHZZ AGAE[ZKZ MN H#JMCCHRJH . KG_HRGH_ CARIH_KGF MN _HZJM
20
hnnhjtk~h ohcago nmr cag{ fmmoz% m||mzkthe{ hnnhjtkgf t`h ohcago rhqxkrho tm |rmoxjh zxj` fmmoz'
Ago t`hzh najtmrz arh mxt mn t`h jmgtrme mn t`h jmc|ag{% bxt t`h{ `a~h |rmnmxgo hnnhjtz mg t`h
carihtkgf ckp ago |hrnmrcagjh' _`mxf` kgthrgatkmgae bxzkghzz kz ztkee hp|agokgf% ago kt kz hp|hjtho
frhathr acmxgtz mn _hzjm&z |rmnktz kg ghar nxtxrh vmxeo bh jmgtrkbxtho b{ kgthrgatkmgae bxzkghzz9
ztkee t`h jmc|ag{ kz bazho mg ago oh|hgohgt mg t`h XI cariht' @hgjh% _hzjm vmxeo bh baoe{kgnexhgjho b{ ag{ zemvomvg kg t`h XI nmmo cariht ago arh z`mvg tm cariht jmgjhgtratkmg rkziz'
Najtmr#Zmjkae
Jxrrhgt trhgoz z`mv t`at Brktkz` jxztmchrz `a~h cm~ho tmvaroz mgh#ztm|& ago bxei& z`m||kgf%
v`kj` kz bhjaxzh mn a ~arkht{ mn zmjkae j`agfhz' _hzjm `a~h% t`hrhnmrh% kgjrhazho t`h acmxgt mn gmg#
nmmo kthcz a~akeabeh nmr zaeh'
_`hrh arh ohcmfra|`kj j`agfhz zxj` az t`h afkgf |m|xeatkmg% ag kgjrhazh kg nhcaeh vmrihrz ago a
ohjekgh kg `mch chae |rh|aratkmg v`kj` chagz t`at XI rhtakehrz arh aezm nmjxzkgf mg ~aexh aooho
|rmoxjtz ago zhr~kjhz' A|art nrmc t`kz% t`h nmjxz kz gmv tmvaroz9 t`h mvg#eabhe z`arh mn t`h
bxzkghzz ckp% t`h zx||e{ j`akg cagafhchgt ago mt`hr m|hratkmgae kc|rm~hchgtz% v`kj` jag ork~h
jmztz mxt mn t`h bxzkghzz'
_`h nxgjtkmg mn t`hkr zmjkae jmgoktkmgkgf ago t`hkr attktxohz arh ohcagoho b{ t`h jmgzxchrz' Ago
gmvaoa{z% t`h jmgzxchrz arh bhjmckgf cmrh ago cmrh avarh mn `haet` kzzxhz% ago t`hrh kz j`agfh
tmvaroz nmmo' Mgh hpac|eh mn _hzjm aoa|tkgf ktz |rmoxjt ckp kz tm ajjmccmoath ag kgjrhazho
ohcago nmr mrfagkj |rmoxjtz' Aeemvkgf t`h jxztmchrz tm |a{ kg j`hqxh ago jaz` at t`h j`hjimxt
vaz t`h ztrathf{% v`kj` vaz nkrzte{ kc|ehchgtho b{ _hzjm'
Najtmr# _hj`gmemfkjae
Cadmr cajrm#hg~krmgchgtae ~arkabeh kz thj`gmemf{ xzafh kg t`h bxzkghzz% v`kj` kgnexhgjhz t`h
oh~hem|chgt mn cag{ mn t`h _hzjm |rmoxjtz' _`h xzh mn ghv thj`gmemfkhz vkee bhghnkt bmt`
jxztmchrz ago t`h jmc|ag{4 jxztmchr zatkznajtkmg rkzhz bhjaxzh fmmoz arh |rm~koho tm t`h
jmgzxchrz at tkch% zhr~kjhz jag bhjmch cmrh |hrzmgaekho ago z`m||kgf cmrh jmg~hgkhgt' _`h
eaxgj` mn t`h Hnnkjkhgt Jmgzxchr Rhz|mgzh HJR+ kgktkatk~h |rm~koho t`h z`knt t`at kz gmv jehar kg
t`h cagafhchgt mn nmmo zx||e{ j`akgz' _hzjm ztmrhz xtkekh t`h nmeemvkgf thj`gmemfkhz4
Vkrhehzz oh~kjhz
Kgtheekfhgt zjaeh
Hehjtrmgkj z`hen eabhekgf
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BXZKGHZZ AGAE[ZKZ MN H#JMCCHRJH . KG_HRGH_ CARIH_KGF MN _HZJM
2;
Zhen j`hji#mxt caj`kgh
Raokm Nrhqxhgj{ Kohgtknkjatkmg RNKO+'
_`h xzh mn Hehjtrmgkj \mkgt mn Zaeh H\mZ+% Hehjtrmgkj Nxgoz _ragznhr Z{zthcz HN_\mZ+ ago
hehjtrmgkj zjagghrz `a~h |rm~koho t`h _hzjm% a frhat m||mrtxgkt{ tm kc|rm~h mg ktz hnnkjkhgj{ mn
okztrkbxtkmg ago ztmjikgf ajtk~ktkhz% vkt` ghhoz bhkgf jmccxgkjatho aecmzt kg rhae tkch tm t`hzx||ekhr
Najtmr# Hg~krmgchgtae
\rhzzxrh kz t`hrh mg cag{ jmc|agkhz ago cagafhrz tm rhaekh t`hkr rhz|mgzkbkekt{ tmvaroz zmjkht{%
ago ajt kg a va{ v`kj` bhghnktz zmjkht{ m~hraee' _`h cadmr zmjkhtae kzzxh t`rhathgkgf nmmo rhtakehrz
kz hg~krmgchgtae kzzxhz% t`h ih{ arha nmr jmc|agkhz tm ajt kg a zmjkaee{ rhz|mgzkbeh va{ ago tm
|rmoxjh ago m|t nmr ht`kjae va{z' @hgjh% b{ rhaekkgf t`kz trhgo vkt`kg t`h brmao ht`kjae ztagjh%
_hzjm&z JZR kz jmgjhrgho vkt` t`h va{z kg v`kj` ag mrfagkatkmg cm~ho a`hao tm t`h ckgkcxc
mbekfatkmgz tm ztaih`meohrz z|hjknkho t`rmxf` rhfxeatkmg ago jmr|mrath fm~hrgagjh'
_`hrh arh jehar kgthgtkmgz mn fm~hrgchgt tm eaxgj` a ghv ztrathf{ nmr zxztakgabeh jmgzxc|tkmg ago
|rmoxjtkmg tm jxt vazth% ehzzhgkgf jmgzxc|tkmg mn rhzmxrjhz ago tm ckgkckh hg~krmgchgtae
oacafh' _`h zm#jaeeho nat tap& okrhjte{ annhjtz t`h _hzjm |rmoxjt ragfhz t`at `a~h zxbzhqxhgte{
bhhg aoa|tho% ago aezm annhjtkgf rheatkmgz`k|z vkt` bmt` zx||ekhrz ago jxztmchrz
Najtmr#Ehfae
_`hrh kz okrhjt kc|ajt mg _hzjm bxzkghzz% bhjaxzh mn zh~hrae fm~hrgchgt |mekjkhz' Nmr kgztagjh% t`h
Nmmo Rhtakekgf Jmcckzzkmg NRJ+ zxffhztho ag hgnmrjhabeh Jmoh mn \rajtkjh z`mxeo bh zht x|
baggkgf cag{ mn t`h jxrrhgt |rajtkjhz% zxj` az tm ohcago |a{chgtz nrmc zx||ekhrz ago tm j`agfh
t`h |rkjhz v`kj` vhrh afrhho bhtvhhg' _`h |mvhrnxe |ea{hrz v`m arh |rhzhgt vkt` hztabekz`ho
bragoz% jrhatkgf a t`rhat mn kgthgzh |rkjh varz ago ztrmgf rhqxkrhchgtz nmr |rmoxjt oknnhrhgtkatkmg'
\mekj{ nrmc fm~t' zkoh jag ekckt hgtr{ tm t`kz zhjtmr vkt` zxj` jmgtrmez az ekjhgzh rhqxkrhchgtz ago
ekcktz mg ajjhzz tm rav cathrkaez' V`keh |rkjhz arh ehzz mg |rmcmtho fmmoz% |rkjhz hezhv`hrh kg t`h
ztmrh arh rakzho tm jmc|hgzath'
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BXZKGHZZ AGAE[ZKZ MN H#JMCCHRJH . KG_HRGH_ CARIH_KGF MN _HZJM
: |hr jhgt kg t`h |hrkmo% Cmrrkzmgz zav ktz naee nrmc 12': |hr jhgt tm 12'2 |hr
jhgt'
At t`h ~aexh hgo mn t`h cariht Aeok% Ekoe ago Kjheago aee zav fmmo acmxgt mn frmvt` kg tkee zaehz
oxrkgf t`h |hrkmo% vkt` rkzhz mn 2:'8 |hr jhgt% 1
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BXZKGHZZ AGAE[ZKZ MN H#JMCCHRJH . KG_HRGH_ CARIH_KGF MN _HZJM
:?
JMC\H_K_MR AGAE[ZKZ
_hzjm kz t`h ehaohr kg t`h XI kg thrcz mn cariht z`arh' _`kz |atthrg kz rh|hatho mgekgh'
_`h Gkhezhg-Ghtratkgf axokhgjh |aghe nmr t`h tm| XI zx|hrcarihtz z`mvz t`h ehaohrz`k| mn _hzjm%mnnekgh cariht z`arh kz kg brajihtz nrmc _GZ v`kj` cmgktmrz t`h `mxzh`meo frmjhr{ |xrj`azkgf
`abktz mn 28%';( Zakgzbxr{ 1>'8( Cmrrkzmg 12':('
Kg rhjhgt {harz% Zakgzbxr{ kz t`h gmtabeh vkgghr kg t`h XI cariht vkt` jmgzkzthgt kgjrhchgt kg
cariht z`arh' M~hr t`h eazt {har tm Carj`% 2
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BXZKGHZZ AGAE[ZKZ MN H#JMCCHRJH . KG_HRGH_ CARIH_KGF MN _HZJM
:8
@mvh~hr% cadmr jmgjhrg kz t`h frmvt` kg t`h kgthrgatkmgae carihtz ago hz|hjkaee{ t`h hchrfkgf
carihtz+ zkgjh t`kz kz v`hrh nxtxrh ~aexh ekhz' Kg thrcz mn t`h XI% K bhekh~h nxtxrh frmvt` kg
hargkgfz kz ekihe{ tm jmch b{ oh~hem|chgt mn t`h nkgagjkae zhr~kjhz% gmg#nmmo ago mg#ekgh rhtakekgf
m|hratkmgz'
_`h _`ak cariht v`hrh _hzjm kz t`h cariht ehaohr% keexztrathz _hzjm&z a||rmaj` tm kgthrgatkmgae
carihtz' _`h _`ak m|hratkmg vaz zht x| az dmkgt ~hgtxrh vkt` ehaokgf _`ak nmmo jmc|ag{% J\ Frmx|
kg 1;;0 ago `az hp|agoho tm bhjmch t`h cariht ehaohr kg _`akeago' _`h tvm ih{ jmc|htktmrz kg
`{|hrcarihtz kg _`akeago arh Jarrhnmxr ago t`h Bkf J j`akg v`kj` kz mvgho b{ Jazkgm mn Nragjh'
Rhjhgte{ t`h Jarrhnmxr _`ak m|hratkmg% jmgzkztkgf mn armxgo ?2 ztmrhz `az bhhg bmxf`t b{ Jazkgm
v`kj` |xtz Bkf J kg a |mzktkmg tm j`aeehgfh _hzjm&z cariht ehaohrz`k|'
Kg cagafkgf t`h _`ak ztmrhz _hzjm a||ekhz ztrathfkhz ago thj`gmemfkhz oh~hem|ho kg t`h XI% zxj` az
Jexbjaro% ago t`hg aoa|t t`hc tm t`h _`ak emjae jmgoktkmgz' _`ak jmgzxchrz `a~h ~hr{ oknnhrhgt
tazthz kg nmmo v`kj` kz mn jmxrzh rhnehjtho kg t`h |rmoxjt ragfh mnnhrkgf' Kg aooktkmg t`h |rkjhz mn
cag{ kthcz% zxj` az jemt`kgf kthcz% arh ~hr{ cxj` j`ha|hr t`ag kg t`h XI% aet`mxf` mn hqxae
qxaekt{% v`kj` rhnehjtz t`h emvhr kgjmch eh~he mn t`h a~hrafh _`ak jmgzxchr'
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BXZKGHZZ AGAE[ZKZ MN H#JMCCHRJH . KG_HRGH_ CARIH_KGF MN _HZJM
:>
ZVM_ AGAE[ZKZ
Ztrhgft`z
_hzjm `az caoh ktz ztrmgf |mzktkmg bhkgf t`kro earfhzt frmjhr{ rhtakehr kg t`h vmreo'%nmeemvkgf t`h Vae#cart ago Jarrhnmxr'
_`h jmc|ag{ `az t`h z|hjkae ztatxz kg Xgktho Ikgfomc b{ bhkgf t`h earfhzt zx|hrcarihtj`akg t`hrh'
_`h jmc|ag{ kz ok~hrzknkho az kt |rhzhgtz kg nmxrthhg jmxgtrkhz gmt mge{ jmrghrkgf Gmrt`Achrkja% Azka ago Hxrm|h bxt aezm vkt` a earfh cariht z`arh mn :< |hrjhgt kg Krheago%
Caea{zka ago _`akeago'
_`h jmc|ag{ `az cariho kg t`h |rmoxjt ragfh% a fmmo frmvt` v`kj` arh rheatho tmcxzkj omvgemaoz% \htrme% jemt`kgf% bmmiz% nxrgktxrh% O^O rhgtaez% nkgagjkae% kgthrght
zhr~kjhz% ago thehjmc zhr~kjhz'
_`hrh arh ?%011 emjaektkhz% kg thrcz mn t`hkr ztmrhz' _`h ~hr{ kc|mrtagt kz t`hkr brago gach hz|hjkaee{ kg jmttmg nakr#traokgf armxgo t`h
vmreo'
_`h rh~hgxh mn t`h jmc|ag{ kz >2'8? bkeekmg v`kj` kz kgjrhazkgf h~hr{ {har aemgf vkt`aooktkmg mn ghv ztmrhz kg t`h zx|hrcariht j`akg'
_`h `xcag ako mn t`h jmc|ag{ kz ~hr{ `kf` t`at kz ?62%
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BXZKGHZZ AGAE[ZKZ MN H#JMCCHRJH . KG_HRGH_ CARIH_KGF MN _HZJM
:6
_`h jmc|ag{ `az t`h earfhzt cariht z`arh kg t`h frmjhr{ cariht kg t`h XI' _hzjm&zkggm~atkmg zxj` az t`h jexb jaroz ago t`h ikgo mn attktxoh tmvaroz ktz vmrinmrjh `az
caoh kt ~hr{ zxjjhzznxe m~hr t`h {harz' "_`h XI&z earfhzt rhtakehr ajjmxgtho nmr :
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BXZKGHZZ AGAE[ZKZ MN H#JMCCHRJH . KG_HRGH_ CARIH_KGF MN _HZJM
:0
t`at t`h ohek~hr{ j`arfh tm jxztmchrz jm~hrz t`h jmztz mn rxggkgf t`h vhbzkth% zmrtkgf t`h
|rmoxjtz ago nkgaee{ okztrkbxtkgf t`hc' Mgekgh z`m||kgf kz aezm a okzao~agtafh nmr t`h
jmc|ag{% az kt kz `aro tm brmvzh ago nkgo |rmoxjtz' Kt zhhcz tm bh a emgf ago bmrkgf tazi'
Kt aezm emvhrz t`h j`agjh mn m||mrtxgkztkj |xrj`azhz% z`m||kgf kg#ztmrh fk~hz _hzjm a
bhtthr j`agjh mn a jxztmchr zhhkgf ago |xrj`azkgf a |rmoxjt t`at at nkrzt t`h{ okogtkgthgo tm emmi nmr'
M||mrtxgktkhz
Mgekgh zjm|h nmr t`h |rmoxjtz tm bh zmeo mxt vkt`mxt cazzkgf t`h mxtehtz' Ghv mxtehtz |eaggho nmr oknnhrhgt jmxgtrkhz aemgf vkt` t`h ztrathfkj aeekagjh mn t`h
jmc|ag{'
Agae{kgf _hzjm&z m||mrtxgktkhz kg t`h jxrrhgt hpthrgae hg~krmgchgt emmi ~hr{|rmckzkgf az _hzjm jag hp|emrh cmrh oknnhrhgt carihtz t`h{ `a~h gmt hp|emrho
nxee{ {ht' _hzjm abkekt{ tm fakg a ~hr{ ztrmgf brago kcafh `az aeemvho t`hc tm
ja|ktaekho mg t`kz az t`kz `az ehao tm t`hc `a~kgf a ztrmgf |mzktkmg kg t`hkr gatk~h
jmxgtr{ ago fembaee{' Fembaee{ _hzjm `az xfh m||mrtxgktkhz mn hp|agokgf t`hkr
bxzkghzz ajjmrokgf tm t`h Kgthrgatkmgae Oata Frmx| KOF+ _hzjm kz hp|hjtho tm
frmv ago hp|ago kt bxzkghzz'
M|hratkgf kg zxj` earfh zjaeh% ago bhkgf t`h XI cariht ehaohr ago a |mthgtkae ZhjmgoFembae ehaohr z`mvz t`at _hzjm `az a ~hr{ vhee igmvg brago kcafh t`at vkee bh kg
na~mr tm _hzjm az t`kz z`mvz t`at t`h{ arh ~hr{ vhee hztabekz`ho kg t`h Xgktho Ikgfomc
ago fembaee{' \mthgtkae frmvt` m||mrtxgktkhz kgokjathz t`at t`h{ arh tr{kgf tm jrhath cmrh
avarhghzz kg Jhgtrae Hxrm|h% t`h Xgktho Ztathz ago Azka ago arh kg~hztkgf :
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BXZKGHZZ AGAE[ZKZ MN H#JMCCHRJH . KG_HRGH_ CARIH_KGF MN _HZJM
:;
Mt`hr zx|hrcarihtz arh t`hrh v`kj` t`mxf` arh gmt bkf bxt om jm~hr t`h cariht z`arh tmt`h eh~he bhzt hpthgt'
Mgh mn t`h bkffhzt t`rhatz _hzjm `az najho rhjhgte{ kz t`h rhjhzzkmg az t`kz ehaoz kgvmrr{kgf abmxt t`hkr cmgh{ kg |xbekj ago t`h{ arh t`hrhnmrh jarhnxe mg `mv t`h{ z|hgo
kt' _`kz jag bh hazke{ zhhg kg jazhz ekih% v`{ ztmrhz zxj` az Aeok ago Ekoe `a~h rhjhk~ho
zkfgknkjagt frmvt` m~hr t`h |azt {har az fmmo acmxgt mn jxztmchrz arh tr{kgf tm za~h
cmgh{ b{ z`m||kgf at j`ha|hr zx|hrcarihtz' _`h ih{ t`rhat nmr _hzjm kz t`hkr
ghkf`bmrkgf jmc|htktmrz v`m arh aee z`mxtkgf abmxt t`h emvhzt |rkjhz ago arh tr{kgf tm
attrajt t`h jxztmchrz' A rhtake z|hjkaekzt nrmc ^hrokjt Rhzharj` `az zako t`at |rkjh kz
rh|eajkgf jmg~hgkhgjh az t`h ih{ battehfrmxgo' _`h batteh nmr zx|rhcaj{ zhhcz zxj` a
nmrhfmgh jmgjexzkmg t`at h~hg Zkr \hthr mn Zakgzbxr{z `az ohjearho t`at kt kz xgekihe{
t`h{ vkee h~hr bh gxcbhr mgh afakg'
Jkt{ hp|hrtz |rhokjt t`at t`kz kz oxh tm _hzjmz atthc|t tm rh|he Aeok ago Ekoe b{ mnnhrkgfcmrh okzjmxgt bragoz v`kj` bajinkrho tm hat kgtm t`hkr |rmnkt carfkgz'
_`h najt t`at t`kz kz _hzjmz bkffhzt t`rhat ago t`h jmc|ag{z |eaggkgf tm `krh armxgo1
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BXZKGHZZ AGAE[ZKZ MN H#JMCCHRJH . KG_HRGH_ CARIH_KGF MN _HZJM
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v`kezt kc|rm~kgf ago cakgtakgkgf t`h hnnkjkhgj{ mn okztrkbxtkmg z{zthc )^+' B{ kc|ehchgtatkmg mn
a qxaekt{ jmgtrme chazxrhz jmgjhrgkgf z|mket fmmoz ago |rmoxjtz% kt mnnhrz a zx|hrkmr j`agjh tm
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tm t`h jmgzxchr )\^+'
M|hratkmgz
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jmxeo bh t`h zhjmgo x|ztrhac t`at hgabehz zhr~kjhz ago |rmoxjtz tm bh |rm~koho% taziz zxj` az
m|hgkgf h~hr{ oa{ kg ajjmroagjh vkt` traokgf `mxrz% cakgtakgkgf t`h z`he~hz% ago t`h ztmji )^+'
_m aj`kh~h t`h jmc|htktk~h ao~agtafh% _hzjm z`mxeo jmgzkohr hp|agokgf nxrt`hr kg thrcz mn
m|hratkgf `mxrz kg t`mzh |artz% v`hrh kt kz gmt ajtk~h mr m|hgkgf ghv Chtrm ago Hp|rhzz ztmrhz
)\^+' _`hrh kz a |rmbabkekt{ t`at t`hrh jag bh rhztrkjtkmg b{ eav mr |eaggkgf jmxgjkez% v`kj` ckf`t
annhjt jmc|htktk~h ao~agtafh #^+'
Mxtbmxgo emfkztkjz
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tm hgo |mkgt' Kg |rhzhgt _hzjm kz aookgf ~aexh t`rmxf` ktz `mch ohek~hr{ zhr~kjh )^+' Bxt% mt`hr
tagfkbehz t`at `a~h tm bh kc|rm~ho arh t`mzh mn |arikgf najkektkhz% trmeeh{ jmeehjtmrz% ztann ago
z{zthcz tm fakg jmc|htktk~h ao~agtafh% kn kc|ehchgtho cmrh hnnkjkhgte{ t`ag jmc|htktmrz% t`mzh vkee
aoo ~aexh b{ za~kgf t`h tkch mn jxztmchr )^+% v`keh kgjrhazkgf t`h txrgm~hr )^+' ^aexh aooktkmg
jmxeo bh aj`kh~ho t`rmxf` t`h kgzhrtkmg mn a trmeeh{ oh|mzkt z{zthc% ihh|kgf t`hc zanh% jmg~hgkhgt
8/2/2019 Business Analysis of E-commerce and Internet Marketing of Tesco
70/77
BXZKGHZZ AGAE[ZKZ MN H#JMCCHRJH . KG_HRGH_ CARIH_KGF MN _HZJM
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