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Sustainable Profitable business
Building business towards the new economic boom.
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Ecosytem service
Ecosystem service
Photo by: TexasEagle at Flickr.com
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The problem with consumption
The Problem is not the transaction but the use of material and the lousy circulation of matter.
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The System conditions for sustainability
In a sustainable society, nature is not subject to systematically increasing....Concentrations of substances extracted from the earth's crust,
Concentrations of substances produced by society,
degradation by physical means,
and in that society......people are not subject to conditions that systematically undermine their capacity to meet their needs.
From : The Natural Step
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A sustainable system live on interest
The Newspaper DN one year 150kg paperTwo trees will be used every year.140 trees during 70 yearWill use 3000m2 to grow
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Circulation and use
Raw material
Decomposition
Use
Production
New raw material Landfill
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Be a part of the ecosystem
Be a part of the circulationUse just the interest of natural productionOnly use substances that cam be handled by the ecosystemNurture the services from the ecosystem
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Baltic sea
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Production and resources
Phytoplankton
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Production and resources
Phytoplankton
Zooplankton
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Is luxury an environmental problem?
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Green business modells
Maximize the value in the transaction and minimize the resource use.Focus on consumer value rather than product: Dematerialize Cradle to cradle thinkingShared revenue from increased efficiency