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Building a Consumer
Insights Function at Etsy Roxie Karpen
Manager, Consumer Insights at Etsy
55 Washington St. #512 Brooklyn, NY
11201
Building a Consumer Insights Function at Etsy
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Roxie Karpen
Manager, Consumer Insights
Brooklyn
685 Employees
Brooklyn
Hudson
San Francisco
Toronto London Dublin Melbourne Berlin Paris
74 Dogs
Barkley Beanie CeCe
9
29 Million Active
Listings
$1.93 Billion in Sales
FY 2014
DreamBigPrintables
Charlotte, North Carolina
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Insights
User Experience
Consumer Insights
Data
Analysts
Collaborative Analysis
19 15 © January 12, 2010
Attitudinal
Behavioral
Qual
itat
ive
Quan
titative
Formative
usability testing
Ethnographic
research
Participatory design Card sorting
Focus groups
Eye tracking
Surveys
Individual
interviews
A/B Testing
Analytics
Diary studies
Customer panels
User research methods
Summative
usability testing
Data Analysts UX Research
Consumer Insights
Research Methods
Research +
Etsy Values
“Whatever you do, do it well. Do it so well that when people see
you do it, they will want to come back and see you do it again, and they will want to bring
others and show them how well you do what you do.”
- Walt Disney
RemakeProject
Athens, Greece
24
1.4 Million Active
Sellers
19.8 Million Active
Buyers
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