Build Measure Learn Is Not Enough
@MandaLaceyS
Build Measure Learn Is Broken
@MandaLaceyS
What is The Lean Startup, again?
Lean Startup
A method to develop new businesses and products that addresses uncertainty and risk
through cycles of rapid experimentation.
Lean Startup Concepts
Entrepreneurship is everywhere. Eliminate waste.
Innovation Accounting. Validated Learning.
Build. Measure. Learn. Minimum Viable Products.
12
Observe
Question
Hypothesize
Experiment
Conclusion
Build. Measure.
Learn.
Build - MVPs Measure - Meaningful data
Learn - To pivot or persevere
Build
Minimum
Viable
Product (required to learn)
DA REAL MVP
NOT half baked
NOT a bad experience
NOT necessarily code
GOOD MVP
GOOD ITERATION
GOOD ITERATION
NOT MINIMUM
NOT VIABLE
NOT HALF-Baked
NOT VIABLE
Measure
Validated Learning
answer
Actionable MetricsVanity Metrics*
Anything that looks good but doesn’t help you make a decision
Examples: • Facebook likes • Pageviews • Event attendees
Tied to specific, repeatable tasks and help you decide whether you’re succeeding or not
Examples: • Revenue/customer • Retention rate • Customer source
*Metric Caveat
Learn
30
Pivot! Pivot! PIVOT!
31
*Analysis Caveat
Observe
Question
Hypothesize
Experiment
Conclusion
Observe
Question
Hypothesize
Experiment
Conclusion LearnMeasure
Build
Observe
Question
Hypothesize
Experiment
Conclusion LearnMeasure
Build
??
??
??
So what to do?
1. Start with observation
38
Interview
39
Diary Study or Experience Sampling
40
Interviews, diary studies, experience mapping, etc.
Experience Map
2. Make an assumption about a problem
42
43
The cat is looking for a comfy place to nap.
44
NOT: The cat is too big for the box.
45
NOT: We should build a cat bed.
3. Generate solutions
47
48
49
50
Participatory Design
6 up, 1 ups
Idea
IdeaIdeaIdea
IdeaIdea6 Ideas
6 up, 1 ups
IdeaBest Idea Notes
6 up, 1 ups
IdeaBest Idea Notes
4. Hypothesize solution impact
56
If we build a cat bed, Sammy will spend 20% less time sleeping on my keyboard so I can work.
Usability Test
Usability Tests
A/B Tests
Wizard of Oz
Start with Think, not Build
Start here!!
Reduce cycle time. Not build time.
5.
6. Don’t forget the big picture.
67
Story Time.
70
71