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SERBIA YOUR BUSINESS PARTNER
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ExperiencesFrom Serbia
2013.
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Introductory Word
To establish Serbia as a country recognizable by its investment potential, market economy, open borders, a
country prepared to be competitively integrated into the European mainstream, represents the national interestof the Republic of Serbia. These are the foundations on which the Chamber of Commerce and Industry ofSerbia, as a leading business association of Serbian entities, bases its essential commitment. The strate-gic objectives of the Chamber of Commerce and Industry of Serbia are to actively strengthen the economicdevelopment of the country, boost exports and foreign direct investments, heighten the competitive edge of theSerbian economy, further the development of entrepreneurship and promote Serbian economy as a respecta-ble destination to invest in.
The activities of the Chamber of Commerce and Industry of Serbia are primarily directed toward the represen-tation of the interests of its members striving to create open, stimulating and prosperous business climate.
Representing the members interests in this way is particularly important in circumstances when the businessenvironment is facing the challenges of economic activities depression on global scale which is on internalplan made more complex by transition challenges on one hand and challenges of adapting to economic crite-ria for the EU membership on the other.
Chamber of Commerce and Industry of Serbia supports the domestic economy and investors also by offeringa wide range of information, promotion and consulting services. To represent and promote Serbian business,natural and human resources in the country and abroad, provide foreign investors with the information onrequirements and possibilities of conducting business in Serbia, are the important tasks of the Chamber ofCommerce and Industry of Serbia.
The granted EU candidate status to Serbia would enhance business reliability and stability of business in Ser-bia, and that is a signal for investors that Serbia is moving in the right direction to strengthen competitivenessand predictability of business environment.
The Chamber of Commerce and Industry of Serbia and chamber system in Serbia have 156 long tradition. Thedeveloped chamber network and the representative ofces abroad are the guarantee for the effective applicati-on of all mechanisms of support to the economy and business community.
The longterm aim of the Chamber of Commerce and Industry of Serbia is clear enoughstable and strongeconomy, improvement of business and investment environment, higher living standards of its citizens anddevelopment of Serbia. Constant progress and many examples of good practice are the best guarantee forsuccess.
Welcome to the Chamber of Commerce and Industry of Serbia!
Mr eljko Serti
President of the Chamber of Commerce and Industry of Serbia
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Republic of Serbia is a state of Serbian people and all citizens who live in it, based
on the rule of law and social justice, principles of civil democracy, human and minorityrights and freedoms, and commitment to European principles and values.
Constitution of the Republic of Serbia, Article 1.
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General Data
Resources
Location: Southeastern Europe, central part of the Western Balkans
Geographic coordinates: 44 00 N and 21 00 ETerritory: 99,269 million square kilometers
Population: 7.2 million (the data for AP Kosovo and Metohia excluded)*
Borders with: Hungary, Romania, Bulgaria, Macedonia, Albania, Montenegro,Bosnia and Herzegovina and Croatia
Capital city: Belgrade, circa 1.6 million inhabitants
Cities above 100,000: Novi Sad, Ni, Kragujevac, Pritina, Subotica
State organization: Parliamentary RepublicOfcial language: Serbian
National currency: RSD dinar
Time zone: GMT+1
Road network: 40,845 kilometers
Railway network: 4,092 kilometersNavigable rivers: Danube 588 km, Sava207 km and Tisza164 km
International airports: Belgrade, Ni and Pritina
Agricultural land: 5.7 million ha
Coal reserves: 20 billion tons
Petrol and gas reserves: 20 million tons oil equivalent
Hydro potential: circa 27.000 GWh
Mineral and Thermo
mineral waters: 700 springs, out of which 360 are recognized
Geological reserves: copper 2.8 billion tons, antimony 9 million tons, magnesite 41 million tons, reproof and ceramic clay 190 million tons
Nature Conservation: 125 protected plant and 428 animal species
National Parks: the Fruka Gora Mountain, erdap, Tara, Kopaonik, Mountainara
Biosphere reserve: Golija Mountain
*Sources: Statistical Ofce of the Republic of Serbia
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between the East and the West
in where 16 Roman emperorswere born
of great people and big achievements
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of glorious pastand great prospects
A country of champions
rich in tradition and modern in future path
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Gross DomesticProduct (GDP)
Services
Agriculture, hunting,
forestry and shing
Construction industry
Industry
4.8%
22.3%
2002 2003 2004 2005 2006 2007 2008 2009
11
7
5
31
1
3
5 3.5
2
3.8
5.4
3.6
5.4
9.3
2.5
4.3
9
1 1.6
2010 2011 2012*
Until 2010, there were visible changes in the
structure of Serbian economy towards services. In
2011, a drop in share of services in the economic
structure of the country was recorded, and now
services account for 62.1% (or 66.9% includingconstruction industry).
28,
692
31,
141
28,
006
28,
957
32,
668
28,
468
23,
305
20,
306
19,
026
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CHALLENGES
Improvement of economic competitiveness Strengthening of innovation capacity and industrial mo-
dernization Improvement of export structure Development of infrastructure Creation of new jobs
Reform of the public sector Creation of incentive investment climate
Earnings
Ination
Labour force structure
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Export structure by activity classication in 2011
Source: Statistical Ofce of the Republic of Serbia
Commodities export and import in the period
2004-2011 (in million EUR)
Source: Statistical Ofce of the Republic of Serbia
8,
623
8,
439
10,
462
11,
505
12,
622
14,
450
70%
60%
50%
40%
30%
20%
10%
0%
SERBIAN ECONOMY
Foreign Trade
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Major partners in export in 2011
Source: Statistical Ofce of the Republic of Serbia
Major partners in import in 2011
Source: Statistical Ofce of the Republic of Serbia
Italy
Bosnia and Herzegovina
GermanyMontenegro
Romania
Russia
Macedonia
Slovenia
Other
37.4%
11.1%10.1%
11.3%
7.5%
6.9%
6.7%4.5%4.5%
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2008 2009 2010 2011Wheat 2,095 2,068 1,630 2,076
Maize 6,158 6,396 7,207 6,480
Barley 344 303 244 279
Oats 96 74 68 71
Rye 14 13 10 12
Sugar beet 2,299 2,798 3,325 2,822
Sunower 454 378 378 378
Soya bean 351 349 541 441
Potato 844 898 887 892
Wine (1000 hl) 1,542 2,210 2,363 2,326Milk (mil.l) 1,534 1,515 1,462 1,472
Butter 3 2 2 3
Cheese 21 22 23 24
Beef and baby beef 99 100 96 100
Pork 266 252 269 280
Mutton 23 25 23 24
Poultry 76 80 84 88
Meat-total 464 457 472 492
Agriculture
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Frukogorski bermet, sweet wine served at MariaTerezias Court, ajvar from Leskovac and honeyfrom Homolje mountains are domestic products withprotected indication of geographical origin at interna-tional level in 27 countries of the world.
Apart from these, 50 other products and localities areregistered at national level in the Serbian IntellectualProperty Office: prosciutto and bacon from Uzice,kulen from Srem, sausages and salamis, sausagefrom Poarevac, herbal tea from Rtanj, cheese fromHomolje, Riesling wine from Banat, Ruica wine fromJagodina, wine from Kosovo, caviar from Kladovo,a number of mineral waters, barbeque meat fromLeskovac, duvan varci (a variant of pork rinds)from Valjevo, cabbage from Futog, raspberries from
Arilje, rugs from Pirot, damask from Bezdan and woolknitted garments from Sirogojno.
Other
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Energy
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Electric power distribution regions:
1 Elektrovojvodina, Novi Sad
2 Elektrodistribucija Beograd, Beograd
3 Elektrosrbija, Kraljevo
4 Jugoistok, Ni
5 Centar, Kragujevac
* Elektrokosmet, Pritina
*Since June 1999, Electric Power Utility of Serbia
has not managed its capacities on
Kosovo and Metohija
1
2
3
5
4
*
Zrenjanin
Novi Sad
S. MitrovicaKostolac A
Kostolac BKostolac
erdap I
Morava
N. Tesla AN. Tesla B
Zvornik
Kolubara
Kolubara
Kolubara B
B. BataMeuvrje
Ovar Banja
Kokin Brod
BistricaPotpe
Uvac
Kosovo
Kosovo
Pirot
Vrla IIVrla III
Vrla IV
PAP Lisina
Vrla I
Kosovo B
RHE B. Bata
erdap II
= 500 MW
Electric powerplants and mines:
TPP
TPP underconstruction
THPP
HPP
Coal mine
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Industrial Production
Industrial sectors Share inpercentsMining 7.6Production of food products 18.6
Beverages production 5.4Production of tobacco products 1.4Production of textiles 1.2Production of garments 2.5Leather and leather products production 1.0Wood processing and production of wooden products 1.2Production of paper and paper products 2.7Reproduction of audio and video records 1.8Production of coke and oil derivates 3.7Production of chemicals and chemical products 3.2Production of basic chemicals 3.5
Production of rubber and plastic products 5.0Production of other nonmetal mineral products 4.6Production of basic metals 1.3Production of metal products excluding machines 7.0Production of computers, electronic and optical devices 1.6Production of electric equipment 2.8Production of non listed machines and equipment 2.3Production of motor vehicles and trailers 1.3Production of other transportation vehicles 0.5Production of furniture 1.9Other processing sectors 0.9
Repair and equipment assembly 0.3Electricity and gas supply and air conditioning 16.7
Industrial production
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Construction and Building Industry
The bridge across Ada is a unique in the world in
its category. This is the biggest bridge in the world
with one pylon which is high 200 m and wide 46 m.
The bridge is also unique because it is asymmet-
ric, i.e. pylon is placed in the middle of the bridge.
Therefore, the bridge had to be made of different
materials. The back span of the bridge is 250 m and
it is made of 12 concrete segments from the side ofCukarica, whereas the main span of the bridge is
made of 19 steel segments. All these are connected
with the pylon by 20 pairs of cables the total length
of which is 1000 km which is a distance between
Belgrade and Istambul. A story about the bridge
was broadcasted by Discovery Channel proving
that this bridge was ranked among most important
bridges in the world.
Source: Belgrade Land Development Public Agency
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In April 2011 the nine students from the University
of Belgrade won first place in the European Com-
missions Sustainable energy week 2011 compe-
tition in Brussels, with their Strawberry tree pub-
lic solar charge for mobile devices. The Strawberry
energy (the real name of this student organization)
triumphed in the competition of 309 projects and
beat the companies like Toyota, General Electric
and Renault.
Innovations
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The Lafarge Invention Award competition held on
the 5th of January 2011 in France involved 104
best projects from over 80 varied countries, where
three technologies from Serbia entered the finals.
On that occasion, out of ten finalists the technol-
ogy Panel construction system with permanent
internal isolation was announced the winner in its
category.
Environmental Protection
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Transport
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International Navigable Routes in Serbia
Source: CCIS
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Trade
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IT Sector
Strength Weakness
Environment
HighTech export Serviceable pat-
ents Number of phone
lines Quality of scientic
and research insti-
tutions Electricity genera-
tion
Nonconformity of ICTregulations with globalones
Strength of the localcompetition
Sophistication of thenance market
Availability of stateoftheart technologies
Readiness(Absortion
quality)
Monthly businessphone subscribers
Monthly privatephone subscribers
Quality of math-ematics and scien-tic education
Quaity ofpublic(state)schools
Level of personnel edu-cation
Sophistication of buy-ers
Importance of ICT forthe future of the state
Use
Internet bandwith Cell phone sub-
scribers
Technology adoption onthe company level
Foreign technologylicensing diffusion
Government success inICT promotion
Availability of govern-ment online services
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Foreign currency inow tourism (in mill. USD)
Source: National Bank of Serbia
Tourism
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In 2011 CNN ranked Novi Sad among the 50 bestsummer destinations in the world, and EXIT festival
among the 5 top international festivals.
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Financial Services
Ownership structure of the banks in Serbia
Source: National Bank of Serbia
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Small and Medium-Sized
Enterprises
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INVESTMENTS
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Company Country of origin ActivityInvestment amount
(mill. EUR)
Telenor Norway Telecommunications 1,602Gazprom Neft- NIS Russia Energy 947Fiat Group Italy Car industry 940Delhaize Belgium Retail trade 933Stada - Hemofarm Germany Pharmaceuticals 650Mobilkom VIP Mobile Austria Telecommunications 633Philip Morris DIN USA Tobaco industry 630Banca Intesa Italy Banking 508Eurobank EFG Greece Banking 500Raiffeisen bank Austria Banking 500
Salford Investment Fund Great Britain Food 500StarBev- Brewery Apatin Czech Republic Food 487CEE / BIG shopping centers Israel Real estate 470
Agrokor Croatia Food 450National Bank of Greece Greece Banking 425Mercator Slovenia Retail trade 413U. S. Steel USA Metal 280Credit Agricole France Banking 264Fondiaria SAI Italy Insurance 220Lukoil Russia Energy 210
Twenty largest investors into Serbia, in the period 20012011
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Projects forwhich the
resources areapproved
Projectsof special
importance
Biginvestment
projects
Mediuminvestment
projects
Direct Investments
Production sectorServices intendedfor international
trade
Strategicprojects in theeld of tourism
Investments in the
4th group of localselfgovernancecommunities anddevastation areas
Investments in
the 1, 2 and 3group of localselfgovernance
communities
In the entire territoryof the Republic ofSerbia
In the entireterritory of the
Republic ofSerbia
Resourcesamount
Up to 17%of total
investmentsamount
Up to 20%of total
investmentsamount
Up to 10%of total
investmentsamount
4,000 10,000EUR per each
new job
4,000 10,000EUR per each
new job
4,000 10,000 EURper each new job
4,000 10,000EUR per each
new job
Minimum amountof investments
200 millionEUR 50 million EUR 50 million EUR 0.5 million EUR 1 million EUR 0.5 million EUR 5 million EUR
Minimum number
of new jobs 1,000 300 150 50 50 10 50
Financial incentives
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Mission
CHAMBER OF COMMERCE ANDINDUSTRY OF SERBIA
History
The Chamber of Commerce and Industry of Serbia
is the national leader in the promotion and protec-
tion of interests of the economy of Serbia.
Vision
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International activities
The world business organization
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Activities
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Map base: Geokarta Ltd.
Single chamber system of Serbia comprises thenational chamber Chamber of Commerce andIndustry of Serbia, two Provincial Chambers (Voj-vodina and Kosovo and Metohija), Belgrade Cham-ber of Commerce and Industry and sixteen Regio-nal Chambers of Commerce and Industry (Kikinda,Kragujevac, Kraljevo, Kruevac, Leskovac, Ni, Novi
Sad, Panevo, Poarevac, Sombor, Sremska Mitro-vica, Subotica, Uice, Valjevo, Zajear and Zrenja-
nin). Representing the entire economic sector, thenetwork of chambers of commerce in Serbia is
the broadest inuence base for the creation ofeconomic policy and legal framework for thebusiness environment.
Chamber ofCommerce System
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On account of promoting the export, attracting the inves-tments and internationalizing the economy of Serbia, theChamber of Commerce and Industry of Serbia has itsrepresentative ofces in Vienna, Brussels, Frankfurt, Kiev,Milan, Moscow, Paris, Podgoricaand Zagreb.
Vienna
Brussels
Frankfurt
Paris
Milan
Podgorica
Kiev
Moskow
Zagreb
Representative ofces abroad
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Chamber of Commerce and Industry of Serbia
Resavska 13-15, Belgrade
Phone: (+381 11) 3300 900, Fax: (+381 11) 3230 949
www.pks.rs