Client:
Contact person/s:
Tel: Email:
Date of briefing:
Brief set by:
List of project type/s: Advertising(Offline) Advertising(Online) Apparel Branding/CorporateID
Brochure ChristmasCard E-Shot Exhibition
Folder Leaflet/DM Livery Marketing
Packaging Photography/Video POS Presentation
Print Stationery Website SocialMediaPages
Other:
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BriefingdocumentCOMPANYOVERVIEW
Your company background / overview:(Generalinfoaboutyourcompany-whoyouare,whatyoudo,briefhistory,whathascomebefore)
PART
1
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Your brand values:(Keywordsthatrepresentthebrand,i.e.Urban,corporateandprofessional,youthfulandfunky...)
Your brand proposition to consumer / client:(Thepromise.Thedesiredaffectsandbenefitstotheconsumer/client)
Your positioning, USPs and marketing strategy:(Howyouaredifferentfromyourcompetitors?)
Your target audience:(Age,behaviour,attitudes,demographicsofconsumer)
Tone of voice:(Howtheproductshouldspeakemotionallytotheconsumer/client?–Friendly,quirky,serious,irreverent,trustworthy)
BriefingdocumentCOMPANYOVERVIEW
PART
1
Project name:
Project type:
Deadline - Estimate/Quote:
Deadline - Initial Concepts:
Deadline - Final Artwork / Build:
Deadline - Delivery / Live date:
Budget if known:
Job number if known:
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Project overview / objectives:(Stateyourgeneralprojectinformation,aimsandgoals)
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Basic task to the creative / development team:(i.e.Re-brandandlaunchthenew...Createanewwebsitefor...)
BriefingdocumentPROJECTDETAILS
PART
2
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Any mandatory information:(Pointstoadheretowhendesigningexcludingcorporateguidelines(must/mustnotuse...)
Point of reference:(Websites,printedliterature,illustrations…)
Additional notes:(Thiscouldincludeanythingnotlistedabove...)
Things we should consider:(Marketingleddirection,specificideas,extrabenefits,interestingfacts)
BriefingdocumentPROJECTDETAILS
PART
2
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PRINT DETAILS (IF KNOWN)
Supplier company name:
Contact person/s:
Tel: Email:
Size when finished:A1A2A3A4A5A6210mmsquareBusinessCard(85mmx54mm)
DL(210mmx99mm)Other:
Size when flat:A1A2A3A4A5A6210mmsquareBusinessCard(85mmx54mm)
DL(210mmx99mm)Other:
Colours:CMYKSpotcolour/s(Pleasespecify):
Number of sides:12Number of folds:12Other:
Number of pages:1234681216Other:
Stock type:SilkSatinMattUncoated
Stock weight (gsm):8090100105110120150170
200250270300350400Other(Pleasespecify):
Quantity:10501002505001,000Other:
Finishing:FoilEmbossBlindembossSpotUVVarnishCoating
LaminateCreaseDiecutScreenprintOther
Details:
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BriefingdocumentPRINTSPECIFICATIONS
PART
3
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WEBSITE DETAILS - YOUR EXISTING WEBSITE
What is your existing URL (web address):
What do you not like about your current website?(Isitthetoneofvoice,websitestructure,colourscheme,typestyle,layout,imagery,etc?)
Who built your existing website and what are their contact details?(Wewillneedthisinformationifwearegoingtotransferdomains,ormanagethehosting)
What level of traffic is your existing website receiving?(DoyouhaveGoogleAnalytics(orsimilar)data?)
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BriefingdocumentWEBSITESPECIFICATIONS
PART
4
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WEBSITE DETAILS - YOUR EXISTING WEBSITE
What proportion of your existing website traffic is via a Tablet or Mobile?
Do you know which countries feature prominently in your user stats?(Ifyouhaveanalyticsonyourexistingsite,youshouldbeabletofindthisinformation)
How often do you get a genuine sales lead through your website?(Howdoyouqualifyasaleslead-doyouaskwhenpeoplecalland/orcantheyemailyoudirectlyfromthesiteoffilloutanenquiryformfromthewebsite?)
Who is responsible for updating your existing website?(Dotheyupdateimages,articles,bodycopy,etc...andifso,howoften?)
Any further information about your existing site that may be useful?
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BriefingdocumentWEBSITESPECIFICATIONS
PART
4
What are your aims for the website?(e.g,toincreasetraffic,increaseproductawareness,brandawareness,generatemoreenquiries,offere-commerce,advertiseanewproductorservice?)
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YOUR NEW WEBSITE - GETTING STARTED
Who is your target audience?(Hasthischangedfromtheexistingsite?Doyouhavespecificdemographics?(e.g.children,adults,socialclass,incomelevels,location,etc...))
Is your website targeted at a particular industry?(Listthetypesofindustrythatthewebsitewillbeaimedat?)
Is your new website part of a re-brand or new product launch?(e.g,Shouldwehavetofollownewcorporateguidelines?)
01364 651864 · [email protected]
BriefingdocumentWEBSITESPECIFICATIONS
PART
4
How do you see your audience accessing your new website?(Willtheyaccessyoursiteviamobiles,tabletsordesktopsandwhatisthelikelypercentagesplit?)
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YOUR NEW WEBSITE - GETTING STARTED
List your main competitors and the ones with the best websites?(Listthemaincompetitors,listtheirURLs(ifknown)andwhichcompanieshavethebestsites)
Have you considered a blog or news section on your site?(Werecommendthatmostsitesshouldhaveablog.Considerwhowillwritethecontentonaregularbasisandwritethestrategyforit.Wearehappytoprovidethisserviceifyouwish,butifyouwouldliketodiscussit,pleasegiveusacalloremailus.
01364 651864 · [email protected]
BriefingdocumentWEBSITESPECIFICATIONS
PART
4
Do you require E-Commerce on your website?(YoumayrequireE-Commerceifyouaresellingexperiencesofservices/training,notjustproducts)
How would you like us to set up the E-Commerce payment gateway?(Doyouhaveapreferenceonpaymentgateway,suchasSagePay,PayPal,Stripe,etcanddoyouwanttherequirementtotakecreditcardpayments?)
How many products do you intend to sell online?(Thiswilldeterminewhichonlineshopsystemisused)
Do you currently have an offline shop selling the same products?(Howmanylocationsdoyousellfromanddoeseachstoresellthesameproducts)
Who will manage the online shop orders?(Dependingonthequantityofproducts,thiscouldbeafull-timepositionforsomeone)
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YOUR NEW WEBSITE - E-COMMERCE
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BriefingdocumentWEBSITESPECIFICATIONS
PART
4
What is the budget for the design & development of your website?(Anindicationisfine,sothatweareabletotailorthedesignandbuildaccordingly,oromitfunctionalityifthebudgetdoesnotallow)
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YOUR NEW WEBSITE - BUDGETS
Hosting, support and maintenance?(Remembertobudgetforthisinadvance.Ifyouhavenocurrenthost/support,wecanhandlethisforyou.Pleasecalloremailformoredetails)
Do you have an allocated online marketing budget set aside?(Thisistoascertainifyouhaveconsideredhowyouaregoingtomarketyournewwebsitetohelpdrivetraffictoit.Thiscanbedoneviaanofflineactivityprogram-again,wecanhelpandadvisewiththisaspectifyouwish.Pleasecalloremailusfordetails)
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BriefingdocumentWEBSITESPECIFICATIONS
PART
4
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HELP US TO HELP YOU
Please list 5 websites that you like the look of and explain why: (PleaselisttheURLs-theydonothavetobecompetitorsites.Listwhataspectsofthesesitesyoulike,suchasnavigation,styleofimagery,functionality,typestyle,colours,branding,structure,etc)
1.
2.
3.
4.
5.
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BriefingdocumentWEBSITESPECIFICATIONS
PART
4
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HELP US TO HELP YOU
Your new website structure: (Itwouldhelpusifyoucoulddrawonaseparatesheet,howyouwouldlikethestructureofyourwebsite.Thiswillformthebasisofthesitebuild.Wewilladvise,ifwefeelthatthestructureneedstoamended.Belowisasamplesitestructurediagram,butdon’tworry,yoursneedn’tbeascomplex.Considerwhichpagesneedtobelinkedtoeachotherandhowyouwouldlikeyouraudiencetonavigatethroughyoursite.Pleaseensurethatthemostimportantserviceorproductneedstobefoundwithoutnavigatingtoofarthroughyoursite.
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BriefingdocumentWEBSITESPECIFICATIONS
PART
4
Would you like us to carry out an audit of your existing site?(Thinkaboutthecopythatexistsonyourcurrentsite.Willyoubeusingthesamecopy,ordoesitneedtobereviewedandamended?Doyouhavetheskillsin-housetodothis?InordertoconformwithSearchEngineOptimisation(SEO)andcontentrelevance,wecanprovideassistanceandcopywritingservicesshouldyourequire.Thisisvitalinensuringpeoplefindyourwebsite)
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YOUR NEW WEBSITE - TECHNICAL REQUIREMENTS
Do you have brand or corporate guidelines for us to work from?(Iftheydonotexist,isthereacolourscheme,typestyle,imagestylethatyouwouldlikeustofollow,orwouldyoupreferustocomeupawholenewlookforthesitethatwillthenleadtheway?)
Overall content for the new site.(Thecopyisdiscussedabove,butifitistobesuppliedtous,howwillitbesuppliedandbywhom.Pleasesuggestapointofcontactforus.Howwilllogos,articles,images,etcbesuppliedtous?Wecanprovidespecs,e.g.LogosasVectors,imagesatA3300dpi,TextsuppliedinWord,etc.)
01364 651864 · [email protected]
BriefingdocumentWEBSITESPECIFICATIONS
PART
4
Do you already own the required domain (web address)?(Ifyoudoownthedomain,doyouhaveaccesstoit?Doyourequireotherdomainstobesetupforthenewsite,suchas.co,.com,.co.ukoradomainforSEOpurposesthatrelatestosearchterms,oradomainforyourindustry-suchaswww.yourbusiness.boats)(Wecanprovideknowledgeonthistohelpclarifywhat’srightforyou)
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YOUR NEW WEBSITE - TECHNICAL REQUIREMENTS
Is your site hosted? If so, which company and do you have access?(Wecandiscusshostingpackagesandsetup.Pleasesupplythecontactdetailsandaccessdetailstoyourhostingproviderifyoudonotwishustohostit)
Does your site need to consider text, audio web, or Braille?(PleasecalloremailusifyouneedanexplanationonW3Ccomplianceandaccessibility)
Does your site need to cater for people with special needs?(Isyourtargetaudiencelikelytobetargetingpeoplewithlimitedmobility,colourblindness,deafness,learningdifficulties,etc?)
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BriefingdocumentWEBSITESPECIFICATIONS
PART
4
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YOUR NEW WEBSITE - TECHNICAL REQUIREMENTS
When do you require the site to go live?(Duetodiarylimitations,wecannotguaranteetomeetyour‘live’datewithoutfirstcheckingwithourproductionplanner.Atthatpointwewillputtheclosestavailabledateinyourproposal.Ifwefeelthatyourdeadlineisunachievable,wewillletyouknowandwilldoourbesttooblige)
Do you require the site to be built on a specific WordPress platform?(WeusetheWordPressplatformasstandardbecauseitissimple,secure,intuitiveandverywellknown.Trainingandhelpcanbeprovided)
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BriefingdocumentWEBSITESPECIFICATIONS
PART
4
Who will be responsible for the on-going maintenance of the site?(Suchasserverupdates,securityupdates,softwareupdates,creatingwebsitestatisticreports,etc.Wearehappytohandlethisforyouifyouarehostingwithus.Pleasecalloremailfordetails)
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YOUR NEW WEBSITE - MAINTENANCE
Do you have the skills, resources and time to maintain the website?(Wecandiscussanongoingmaintenancepackagethatensuresthesiteislookedafter-dependingonwhatisrequired,thiscouldbeupdatingcontent,security,softwareupdates,serverupdates,supplyingstatisticalreportsonanalytics,etc)
What happens if your in-house web person leaves the business?(Discusswhowillhaveaccessandwhocouldcontinuemaintainingthewebsitefrombothsides)
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BriefingdocumentWEBSITESPECIFICATIONS
PART
4
Have you considered offline activity to increase traffic to your site?(e.g.apromotionalflyer,directmail,brochures,PR,sponsorship,vehiclelivery,apparel,advertising,QRcodes,etc...Wearehappytohandlethisforyouifyouarehostingwithus.Pleasecalloremailfordetails)
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YOUR NEW WEBSITE - PROMOTION
Have you considered online activity to increase traffic to your site?(e.g.viaonlinemarketing,suchasGoogleAdwords,YouTubeadvertising,Blog,SocialMedia,banneradverts,links,SEO,E-Shots,E-Newsletters,etc...Wearehappytohandlethisforyouifyouarehostingwithus.Pleasecalloremailfordetails)
01364 651864 · [email protected]
BriefingdocumentWEBSITESPECIFICATIONS
PART
4